Develop and lead business and growth strategy for One Kings Lane, including all marketing, creative, and operational efforts. Full P&L ownership; responsible for goal setting across the organization to support forecasting and strategy. Develop annual budgets and forward-looking growth plans.Optimize profitability through expense reductions, a focused promotional calendar to drive sales growth, and heavy management of key P&L targets.Refined and elevated the marketing and creative efforts with a focused calendar, prioritized merchandising ideas, and specific plans for each channel and customer contact effort. Developed the print marketing channel, including launching a quarterly brand catalog in 2022 and a triggered new mover program in 2021 to gain market share, drive retention, and elevate brand exposure.

Lead and direct all Omni-Channel Marketing, Creative, and Site efforts. Teams include CRM, Digital Creative, Digital Merchandising and Operations, Social/Brand Marketing, Brand Copy. Key partner and leader driving Z Gallerie brand evolution and growth.

Led all omni-channel marketing efforts and CRM strategy around digital, catalog, email, and customer analytics to support company goals and revenue growth. Directed marketing plans for acquisition, retention, store openings, seasonal and new product launches. Managed marketing analytics, digital marketing, catalog/print circulation, and email marketing teams. Owned annual advertising budget in collaboration with C-suite. Globally developed an omni-channel approach to ensure all stages of the purchase funnel were touched: acquisition, retention, reactivation.Digital MarketingLed direct response and brand digital marketing efforts including placement strategy, partnerships, and strategy covering efforts in display, social, SEM, and audience targeting. Managed web analytics and developed the first web reporting distributed to the C-suite.Brand & DirectDirected the catalog circulation team across all titles and mailings, increasing circulation contacts 2X to between 30-50 million annually, significantly expanding acquisition reach and retention efforts, driving majority of company revenue. Drove data insights and analytics to continuously improve targeting and omni-channel marketing reach, which supported annual revenue growth at improved profitability. Directed all customer analytics, executed by the db marketing team. Email Program Managed the Email strategy, driving key relationships with cross functional partners. Achieved email list growth of +50% by optimizing site and in-store capture opportunities, driving 40% of revenue. Created multiple customer life-cycle trigger email series for supplemental contact opportunities to drive brand attachment and specific merchandising opportunities.Vendor and Agency ManagementOwned vendor and contract management for digital agencies, media partners, printers, paper brokers and manufacturers, list processing service, and database providers. Secured significant cost savings in multiple contract negotiations.

Developed and built a multi-tiered and structured Circulation department to provide optimal brand contact strategy. Executed successful and significant acquisition increases to drive housefile and profitability growth. Led and created new demand forecast process with cross functional partners. A/B testing, database integration. Marketing team growth and development.

Responsible for all finance and accounting functions at a small-market radio ownership group. P&L and Balance Sheet ownership and management, payroll, human resources, cross functional partnership with Execute and Sales teams.