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Jim Tobin is listed as Chief Executive Officer at Ignite Social Media, based in Raleigh, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Jim Tobin.
Jim Tobin previously worked as President at Carusele and Author at Earn It. Don'T Buy It: The Cmo'S Guide To Social Media Marketing In A Post Facebook World. Jim Tobin holds Ba, Political Science from Duke University.
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Founder (2015) and president of influencer marketing firm Carusele, which is used by America's largest consumer brands and retailers to create influencer content that drives real business results. Also founded Ignite Social Media, the original social media agency, in 2007 and continue to serve as CEO. Ignite was named "Social Media Agency of the Year" in 2016 by the Corporate Social Media Awards. Carusele was named "Small Agency of the Year" in 2017 by the Shorty Awards. Jim is also the author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing." Regularly works with the world's largest, best known brands.
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A career timeline built from the work history available for this profile.
Cary, North Carolina, US
Social Media Agency of the Year, 2016. Founder of the original social media agency in the U.S. Served as president through August 2016. Now serving as CEO of social media agency that helps major brands decipher the vast array of social media marketing options for brand building and customer engagement. More information at www.ignitesocialmedia.com
Cary, NC, US
Small Agency of the Year, 2017. Carusele produces, tests and syndicates high quality branded social media content for many of the world's best consumer brands. Our hand curated list of 7,500 influencers create great content. We then track performance and syndicate only the best. It's not just influencer marketing, it's content with influence. More at.
Social media marketing is broken.Social ad spend is up and engagement is down. Correlation? You bet. Marketers have mistakenly equated social media advertising with social media marketing, despite research that proves earned social engagement drives far better business results than paid social exposure.Facebook continues to maintain impressive user growth.
An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
Ferndale, Michigan, US
Helps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++. Runs NC office. Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services.
Lansing, MI, US
Ran advertising, marketing, Internet efforts and public relations for this government agency. As spokesperson, conducted more than 1,000 media interviews, from CNN and the Wall Street Journal to local weekly papers.Oversaw multi-million dollar advertising budgets and a team of 30.
Arlington, Virginia, US
Director of the nation's largest insurance Political Action Committee (LUPAC). Raised over $4m per election cycle for donations in virtually every national race and, through a network of state PACs, in elections in all 50 states.
Joined spin-off trade association upon inception and helped grow it from 104 members to over 8,800 members within two years.Managed communications and member services efforts.
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Jim Tobin works for Ignite Social Media.
Jim Tobin is listed as Chief Executive Officer at Ignite Social Media.
Jim Tobin is based in Raleigh, North Carolina, United States while working with Ignite Social Media.
Jim Tobin has worked for Ignite Social Media, Carusele, Earn It. Don'T Buy It: The Cmo'S Guide To Social Media Marketing In A Post Facebook World, Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing, and Brogan & Partners Convergence Marketing.
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Jim Tobin holds Ba, Political Science from Duke University.
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