Jim Tobin Email and Phone Number
Founder (2015) and president of influencer marketing firm Carusele, which is used by America's largest consumer brands and retailers to create influencer content that drives real business results. Also founded Ignite Social Media, the original social media agency, in 2007 and continue to serve as CEO. Ignite was named "Social Media Agency of the Year" in 2016 by the Corporate Social Media Awards. Carusele was named "Small Agency of the Year" in 2017 by the Shorty Awards. Jim is also the author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing." Regularly works with the world's largest, best known brands.
Ignite Social Media
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Chief Executive OfficerIgnite Social Media Jun 2007 - PresentCary, North Carolina, UsSocial Media Agency of the Year, 2016. Founder of the original social media agency in the U.S. Served as president through August 2016. Now serving as CEO of social media agency that helps major brands decipher the vast array of social media marketing options for brand building and customer engagement. More information at www.ignitesocialmedia.com -
PresidentCarusele Jan 2015 - PresentCary, Nc, UsSmall Agency of the Year, 2017. Carusele produces, tests and syndicates high quality branded social media content for many of the world's best consumer brands. Our hand curated list of 7,500 influencers create great content. We then track performance and syndicate only the best. It's not just influencer marketing, it's content with influence. More at http://carusele.com -
AuthorEarn It. Don'T Buy It: The Cmo'S Guide To Social Media Marketing In A Post Facebook World Nov 2013 - Nov 2013Social media marketing is broken.Social ad spend is up and engagement is down. Correlation? You bet. Marketers have mistakenly equated social media advertising with social media marketing, despite research that proves earned social engagement drives far better business results than paid social exposure.Facebook continues to maintain impressive user growth and rack up advertising revenue, but at what cost? The social media giant faces near-term systemic problems and shifting demographics that will completely alter the face of social media marketing over the next few years. Are you ready?Jim Tobinโs Earn It. Donโt Buy It. provides unique insight into the changing social media marketing landscape and offers actionable strategies that will help modern CMOs and brand managers design social media marketing programs that earn engagement and drive business results.You canโt buy respect, trust, friends, or community โ youโve got to earn it. The same goes for social media marketing success.Earn it, donโt buy it.
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AuthorSocial Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing Oct 2008 - Oct 2008An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
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PartnerBrogan & Partners Convergence Marketing Apr 2000 - Dec 2007Ferndale, Michigan, UsHelps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++. Runs NC office. Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services. -
Senior Vice President, Public AffairsMichigan Economic Development Corporation Apr 1996 - Apr 2000Lansing, Mi, UsRan advertising, marketing, Internet efforts and public relations for this government agency. As spokesperson, conducted more than 1,000 media interviews, from CNN and the Wall Street Journal to local weekly papers.Oversaw multi-million dollar advertising budgets and a team of 30. -
Director, Political Action CommitteeNaifa May 1994 - Apr 1996Arlington, Virginia, UsDirector of the nation's largest insurance Political Action Committee (LUPAC). Raised over $4m per election cycle for donations in virtually every national race and, through a network of state PACs, in elections in all 50 states. -
Associate Director, Communications And Member ServicesAssociation Of Health Insurance Agents Oct 1990 - May 1994Joined spin-off trade association upon inception and helped grow it from 104 members to over 8,800 members within two years.Managed communications and member services efforts.
Jim Tobin Education Details
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Duke UniversityPolitical Science -
American UniversityPublic Communications
Frequently Asked Questions about Jim Tobin
What company does Jim Tobin work for?
Jim Tobin works for Ignite Social Media
What is Jim Tobin's role at the current company?
Jim Tobin's current role is Social media marketer. Agency leader. Investor. Founder and CEO, ๐๐ ๐ง๐ข๐ญ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ (2007). Founder and President, ๐๐๐ซ๐ฎ๐ฌ๐๐ฅ๐ (2015). Author of two books on social media marketing.
What schools did Jim Tobin attend?
Jim Tobin attended Duke University, American University.
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