Marketing Coordinator
CurrentProvides marketing functional services to designated strategic business units. Develops, implements and evaluates a comprehensive marketing program in support of MWR programs services facilities and activities. Analyzes programs and facilities, providing on-site review of displays, customer service and finances. Makes recommendations for program improvements.Determines what products and services should be offered and recommends promotional strategies. Evaluates strengths and weaknesses of programs. Determines optimum marketing mix to achieve objectives.Maintain and manage the installation MWR website, #1 in visits U.S. Army MWR wide consistently since 2019. Instituted and manage the JBLM MWR text message program.Identifies publicity and advertising needs. Designs promotional campaigns for all of Outdoor Recreation, bowling, Leisure Travel Services, Sports, Fitness & Aquatics and more. Evaluates advertising and publicity efforts. Assists in developing special events and promotions.