As the Head of Demand Generation at HICX, a leading provider of enterprise supplier management solutions, I lead the strategy and execution of global marketing campaigns that generate qualified leads, drive pipeline, and increase customer retention and loyalty. I have over 15 years of experience in marketing, with a focus in SaaS.My core competencies include account-based marketing (ABM), customer marketing, digital marketing, and marketing communications. I am passionate about leveraging data, insights, and creativity to deliver impactful and personalized experiences for prospects and customers across multiple channels and touchpoints. My goal is to support HICX's vision of transforming supplier experience and creating value for our clients.