Toby Cray Email & Phone Number

London, United Kingdom

- Design and implementation of Youth Social Action Project - Ealing Mental Health Forum- Housing Campaigning BAME and other vulnerable groups- Ealing Covid-19 community engagement and messaging- Help Through Crisis

London, United Kingdom

• Planning and implementing digital campaigns to increase attendees of coaching courses and subscriptions to professional development programmes. Including website and intranet updates, online advertising, newsletters.
• Writing proposals and content for future personal development modules and online learning.
• Budget management, campaign analysis and reporting ROI to Senior Management.

• Devising and implementing social media, print advertising, email, direct mail and outdoor advertising campaigns to raise profile and increase enrolments for HNDs, A Levels and vocational courses. Driving website.
• Budget management, campaign analysis and reporting ROI to Senior Management.
• Managing junior staff, in-house designer and digital agency.
• Copywriting and design management of College prospectus, newsletters and magazines.
• Responding to Faculty needs, devising and implementing urgent digital recruitment campaigns to achieve course fulfilment.

West London

• Planning, writing and implementing marketing and PR campaigns to engage teachers, students and key school stakeholders. Development of messaging and branding to communicate effectively with target audiences.
• Writing press releases, newsletters, brochures, e-shots and online copy. Working with in-house designers and external agencies to design and deliver communications campaigns.
• Planning and implementing social media strategies to retain and attract target audiences and enhance online presence.
• Managing social media team, freelancers graphic designers, design agencies, junior staff and interns. Assessing workloads, setting deadlines and objectives, supporting and coaching staff as and whenever required.
• Development of website design and content, email broadcasting, SEO management and Google analytics reporting to monitor effectiveness of marketing campaigns.
• Managing print and advertising budgets, tracking, reporting and forecasting budget expenditure.

London, United Kingdom

Studying the primary school curriculum and methods in which to deliver this most effectively and communicate with children. During school placements responsible for planning and delivery of a proportion of whole class lessons in accordance with the Early Years Foundation Stage/KS1. Identifying individual learning needs, assessment and monitoring of.

• Planning and implementing staff communication plans, writing copy for 'all staff' comms, researching and writing weekly staff newsletters, redesigning and updating staff intranet.

• Launching the first prep to year 12 school to be located in Melbourne's city centre. Developing the school's brand identity and raising the school's profile. Creating awareness through multiple communication channels.
• Writing copy for all external communication including: web content, online advertising, print advertising, prospectuses, brochures, direct mail and radio commercials. Writing copy for all internal communication.
• Writing PR strategies, press releases, editorials and building relationships with journalists and reporters. Gaining extensive coverage within: The Age, ABC News and a wide amount of local press.
• Briefing and agency liaison to produce creative for: online banners, print advertising, brochures, direct mail, newsletters and posters. Ensuring artwork meets all agreed specifications and approval of internal.
• Development of website design and content to reflect evolution of school and compliment advertising activity. SEO management and Google analytics reporting to monitor effectiveness of marketing campaigns.
• Organising photo shoots, press launches, open morning and providing show rounds to potential parents and corporate HR staff based in Melbourne's CBD.

• Development and relaunch of distributor and reseller websites to increase D-Link sales within the UK and Ireland. Extensive stakeholder liaison to source relevant content and gain approval for architectural changes and.
• Sole responsibility for website copy and ensuring project completion on time and within budget. This included testing website functionality and liaison with website programmers to rectify anomalies prior to launch.
• Production of print material to promote new website, including: competition flyers, posters, trade press advertisements. Sole responsibility for print concepts and copy, as well as design agency management. Ensuring.
• Organising events and roadshows: liaising with PR and Design agencies, updating intranet sites, sourcing venues, updating internal and external stakeholders, event and budget management.

• Management of Berkeley Scott brand refresh including: redesign of logo, relaunch and development of new website including SEO management, on line advertising, outdoor advertising campaigns, production of client and.
• Sole responsibility for all Berkeley Scott copywriting including: website content, e-shots, direct mail, brochures, press releases and internal communication.
• Delivering a variety of internal and external communication across all brands within the Kellan Group, including: newsletters, intranet sites, print advertising and events collateral. Designing as well as writing.
• Extensive stakeholder liaison, managing competing deadlines and ensuring all projects are delivered on deadline, within budget and meeting all agreed specifications.
• Tracking and forecasting future marketing spend. Evaluating and reporting ROI to senior management and advising on appropriate cost effective solutions.

• Management of brand refresh for all Happy Child divisions including: redesign of logo, relaunch and development of new website, on and off line advertising campaigns, production of parental attraction material.
• Sole responsibility for all Happy Child copywriting including: website content, newsletters, direct mail, brochures, press releases, internal communication, competitions and promotions.
• Developing corporate agreements to provide childcare for local employers such as Marks and Spencer. Increasing revenue to business and generating valuable brand association.
• Reporting activity to key stake holders and presenting developments to senior management. Tracking expenditure and forecasting budget spend, advising cost effective marketing solutions.
• Managing design agency and junior members of staff, ensuring projects delivered on time and meeting all agreed specifications.

• Working primarily on the Office Angels account with ad hoc projects on other brands in the group.
• Account handling and sole responsibility for management of the Office Angels brand. Responding to requests from key stake holders, managing competing deadlines and prioritising accordingly.
• Copywriting monthly direct mail campaigns consisting of: competitions, promotions and incentives for clients and candidates, information relating to Office Angels USPs, core values and services. Copywriting corporate.
• Negotiating and co-ordinating affiliate marketing projects with a range of high profile brands including: Clairol, Wella, Max Factor, Travelocity and Nestle. Advising most effective concept for return for investment.
• Co-ordinating, planning and implementing advertising campaigns: press, radio and outdoor advertising. Briefing and managing advertising agency ensuring maximum activity achieved.
• Managing Advertising and PR agencies, producing creative briefs and ensuring maximum ROI. Delivering projects on time and to agreed specifications that meet brand identity.