Toby Luther work email
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Toby Luther personal email
Experienced global business leader, primarily in the field of global Advertising and Communications, offering 20+ years experience leading business growth and change management initiatives, including the creation of cross-functional teams in London, New York and offshore.Specializing in change management and team building for global campaign implementation, localization and creative adaptation to drive brand consistency, production efficiencies and associated cost savings. My primary expertise lies in business growth, process development, client management, and team building.Recent client experience includes Meta, Bayer, Boehringer Ingelheim, Pfizer, Novartis, Sandoz, Bristol Myers Squibb, Shell, Visa, Philips, and Tory Burch.Digital transformation and marketing automation technologies have created opportunities for more agile marketing, better performance metrics and an increased focus on campaign material efficacy, asset re-use and adaptability. Identifying opportunities for more efficient asset creation, leveraging assets across all media and the use of technologies and platforms is now a rapidly evolving aspect of my role. While not a technologist, recent platform experience includes Veeva, Adobe, Atlassian, and ScreendragonComplex organizations, especially those undergoing process changes need clear communications that address the needs of all stakeholders and in order to achieve this I place strong emphasis on building robust stakeholder relationships, trust and insight.Previous experience includes B2B agency leadership, business development and client management roles in advertising, branding, graphic design and publishing.
Self-Employed
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Self-EmployedNew York, Ny, Us
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Fractional Cmo And Growth CoachSelf-Employed Nov 2019 - Present
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Ceo AmericasFreedman International Jul 2021 - Oct 2022London, London, Gb -
Managing Director, Craft HealthCraft Worldwide Sep 2014 - Nov 2019New York, Ny, UsCraft, a division of McCann, specializes in the development of innovative production solutions for leading brands around the world. As Managing Director of the Healthcare business I successfully created an entirely new specialist practice, winning high value client-direct business as well as ensuring integration with McCann healthcare agencies. The business consistently delivered double-digit annual growth, managed multiple global product launches and campaign delivery into more than 50 language markets. In 2017 the team was awarded Supplier of the Year (Efficiency) by a major client. -
Evp, Head Of Client ServicesGraphic Systems Group Llc Aug 2011 - Sep 2014GSG (acquired by Diadeis/SGSCO) was a premier creative production partner that provided a comprehensive array of services to support advertising campaigns of all types: digital, mobile, print, and broadcast. My role included production process planning as well as responsibility for leading marketing, business development, and client services across a range of business sectors including Healthcare, Fashion Retail, and Digital Marketing.
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Managing Director & Co-FounderCloser Customer Relations Ltd Nov 2005 - Aug 2011This business was created to combine peer-to-peer marketing techniques with large audience marketing, primarily for B2B clients in the Pharmaceutical and Medical sectors, but also on selected luxury retail brands that shared a similar ‘deep insight’ approach to relationship marketing. Clients included FMC BioPolymer, Infineum, Shell Chemicals, Kraton Polymers, Myla and IMCD.
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Business DirectorHogarth Worldwide Jul 2009 - Jul 2011London, England, GbHogarth Worldwide (HWW) operates in the field of global marketing implementation and is a division of WPP. My role as Business Director of the Healthcare practice involved creating a complete team for the management and delivery of a major transcreation and production decoupling initiative for Pfizer. Responsibilities included management of a multi-million dollar client, management of a large cross-functional team, and development of localized HCP materials throughout EMEA. The team delivered year-on-year growth as well as significant cost and quality efficiencies. -
FounderPlug - Advertising For Business Jan 1994 - Oct 2005Building on experience gained with previous employers, Plug was built on a hub-and-spoke model. Specializing in through-the-line creative services, including a full turnkey service for exhibition design and installation across Europe, the business allowed international clients to access a diverse range of high quality creative and strategic talent without the costs associated with traditional agencies. Clients included Shell International Chemicals, Kraton Polymers, FMC BioPolymer, and Infineum. This pivoted into Closer Customer Relations in 2005.
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Senior Account DirectorMacallister Advertising Oct 1991 - Jan 1994Responsible for managing the Shell International Chemicals account.
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Business DevelopmentDavid Lock Design 1988 - 1990Successfully pitched and won Visa International as a client, working with them for the naming and brand design of their first ever debit card, Delta.
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Advertising ManagerHaymarket Publishing 1983 - 1988Twickenham, London, GbBusiness development and sales for the automotive sector, working with leading global brands and their creative and media agencies. Titles included Autocar and What Car?
Toby Luther Skills
Toby Luther Education Details
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University Of PlymouthEconomics -
Canford School
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Mount House School
Frequently Asked Questions about Toby Luther
What company does Toby Luther work for?
Toby Luther works for Self-Employed
What is Toby Luther's role at the current company?
Toby Luther's current role is Fractional CMO and Growth Coach.
What is Toby Luther's email address?
Toby Luther's email address is to****@****tww.com
What schools did Toby Luther attend?
Toby Luther attended University Of Plymouth, Canford School, Mount House School.
What skills is Toby Luther known for?
Toby Luther has skills like Integrated Marketing, Advertising, Digital Marketing, Crm, Digital Strategy, Marketing Strategy, Management, Social Media Marketing, Business Development, Online Marketing, Account Management, Creative Direction.
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