Toby uses data, automation and dynamic reporting to drive actionable insights for organisations. Toby’s dynamic & interactive reports are built around a core strategy of working directly with stakeholders to identify knowledge gaps and then producing reports to generate new insight into these areas. These reports are powered by accurate data and automation that can be trusted to guide decision making across your organisation. Toby currently works as part of the finance team but has previously worked in paid search and SEO which created an in-depth understanding of the challenges and opportunities faced in marketing teams that are trying to become data led.