Toby Riotte Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

New York, Ny, Us

Redwood City, California, Us

Neurotrack is a digital health company on a mission to transform the diagnosis and management of Alzheimer's and other dementias. The company develops turnkey tools for providers that can be easily delivered at scale to facilitate early detection of cognitive impairment and ongoing monitoring of cognitive function. The Chief Business Officer recruited me to lead our Customer Success and Business Development teams. Pipeline Management & Curation‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I developed a robust pipeline of potential clients across the health insurance, life insurance, and health system verticals. Product Feedback Loop‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾By interfacing with a wide spectrum of potential clients, I gained a detailed understanding of potential product use cases for Neurotrack, providing insights to the Product team to make critical required updates.

San Mateo, California, Us

Helix is the leading population genomics company working at the intersection of clinical care, research, and genomics. Its end-to-end platform enables health systems, life sciences companies, and payers to advance genomic research and accelerate the integration of genomic data into clinical care. I joined Helix as employee number 30 where I was foundational to the company culture and responsible for establishing the Customer Success department.Customer Success‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Leading our first Health System Partner: AdventHealthOne of the biggest challenges we had to overcome was ensuring that Helix’s consumer genetic testing workflows could be adapted to meet clinical standards.• This involved pitching the CEO at AdventHealth the benefits of using Helix’s platform to identify serious conditions like Familial Hypercholesterolemia (FH), emphasizing the value to both patients and the health system.• I also worked with AdventHealth’s team and Helix’s internal teams (Regulatory, Legal, Clinical, Product) to ensure our consumer workflows were acceptable for clinical results, and developed the IRB (Institutional Review Board) framework to comply with clinical study requirements.⇨As a result, we achieved Helix’s first revenue-positive partnership with a health system, proving the company’s capability to operate in the clinical genetics space.Launch of 1st Product on the Helix PlatformI also led our partnership with NatGeo launching the 1st product on the Helix platform. We utilized their robust direct-to-consumer channels, driving the growth of both businesses, and implemented growth marketing strategies to enhance the product’s market position and competitiveness against major players like Ancestry.com and 23andMe. ⇨We utilized their robust direct-to-consumer channels, driving the growth of both businesses, and implemented growth marketing strategies which led to selling 85k units in the first year.

Waltham, Ma, Us

Cord Blood Registry is the world’s largest stem cell research and storage company that develops and delivers therapeutics, conducts clinical research, and creates education and support programs for patients. I joined CBR as an inside sales agent in 2007 and by the end of my tenure, I was a key member of the leadership team reporting into the CEO where I was responsible for building and leading the Analytics team contributing to the company being sold to AMAG Pharmaceuticals for $700mm. During my tenure, we grew ARR from $5mm to $60mm per year.Senior Director of AnalyticsI was identified by the COO to set up a centralized business intelligence (BI) function to consolidate data across departments to enhance our sales forecasting, pricing strategies, and create efficiencies across the company. I hired 4 analysts and developed a consistent reporting framework, which included weekly progress reports and deep dives into specific performance areas.Notable Results:• Promoted 4 times at Cord Blood Registry from Inside Sales to Sr. Director of Business Analytics• Enhanced Sales and Marketing Alignment: Aligned lead generation with sales outcomes, improving investment effectiveness and nurturing processes.• Improved Decision-Making and Reporting: Provided a unified data source for the CEO, enabling informed decision-making and transitioning reporting focus to actionable insights.• Increased Sales Efficiency: Analyzed sales performance and enhanced forecasting and pricing strategies, leading to a >$125 ASP improvement and a 3X increase in the volume of online enrollments.

Tucson , Arizona , Us

Built internal relationships. Acted as bridge between sales and marketing departments to ensure they worked together effectively. Reported directly to marketing and managed team of five sales reps.• Ensured sales representatives remained focused on high-value leads and increased revenue by 20% year-over-year in first three months.• Managed consumer sales team to test and seamlessly determine the effectiveness of a blended contact strategy (phone, chat, email) and align with high-level, full-funnel marketing campaigns.• Convinced executive leadership to assign four sales representatives to test an email-centered, less-intrusive contact strategy, resulting in these representatives outselling all representatives in the department.• Maximized ROI for contracts by researching, vetting, and implementing an automation tool to

Tucson , Arizona , Us

Gathered, consolidated, and evaluated business requirements for critical cross-functional projects. Operated within Agile/SCRUM-based environment to design project solutions, monitor product development, and test products prior to launch.• Designed, verified, and implemented new sales UIs that improved the user experience, reduced the volume of clicks and page load times, and saved an estimated $500,000 in revenue per year.• Standardized email communications and constructed an internal email tool to decrease risk exposure and new representative training times by 10%.• Created an algorithm that combined important internal data points with the lead scoring vendor, Neustar, to create a highly accurate value predictor that immediately increased new accounts by $3MM and 15-20% year-over-year.

Tucson , Arizona , Us

Hired as hybrid inside/outside sales representative responsible for growing the Chinese market and opening a new call center. Targeted high-value customers and provided education and support for patient populations.• Increased Chinese sales channel from $0 to $1.5MM per year; drove AMAG Pharmaceuticals to become the de facto choice for Chinese-speaking families.• Hired, trained, and managed two sales representatives who, within three months, were at the top 10% in sales volume, spearheading channel growth to over $2MM per year.

Master Of Arts - Ma, Chinese Language And Literature

Bachelor Of Arts - Ba, Asian Studies And Political Science