Toby Schmidt Email & Phone Number

Boca Raton, Florida

• Develop and implement strategic marketing plans, sales plans and forecasts to achieve Club objectives for membership• Ensure communication between all other Club departments and Membership Marketing department is accurate and effective• Develop an annual budget in conjunction with the executive management team; achieve revenue goals by monitoring the financial obligations of the department, ensures all service standards are executed consistently and product offerings are according to… Show more • Develop and implement strategic marketing plans, sales plans and forecasts to achieve Club objectives for membership• Ensure communication between all other Club departments and Membership Marketing department is accurate and effective• Develop an annual budget in conjunction with the executive management team; achieve revenue goals by monitoring the financial obligations of the department, ensures all service standards are executed consistently and product offerings are according to specifications• Develop membership programs, product offerings and pricing to present to Board of Governors• Plan and oversee advertising and promotion of activities including broadcast, print, online, electronic media and direct mail• Guide preparation of marketing activity reports and presents to General Manager, Board of Governors and Membership Committee• Oversee Club website and community Channel• Oversee Banquet/Catering Manager and Concierge Staff• Direct sales forecasting activities and sets performance goals accordingly• Review financial reports to ensure compliance to budget• Assess the need for and makes recommendations regarding membership classifications to help ensure that the needs of an ever-changing market are met• Analyze business results from marketing plan regularly and take corrective action when necessary• Provide training for staff in all areas• Ensure Club’s Rules and By-Laws are consistently followed and makes recommendations for changes as required from time to time Show less

Delray Beach, Florida

• Oversee and manage the total golf operation with 26 experienced and courteous golf operations staff, while reporting to Golf Committee • Create and manage a golf operations budget of $1.4 million annually, with the ability to correct if needed• Report to the Club Manager in assuring budgets and financial management of the golf operations are consistent with the objectives set by the Board of Directors• Work closely with Golf Course Superintendent on course operations and… Show more • Oversee and manage the total golf operation with 26 experienced and courteous golf operations staff, while reporting to Golf Committee • Create and manage a golf operations budget of $1.4 million annually, with the ability to correct if needed• Report to the Club Manager in assuring budgets and financial management of the golf operations are consistent with the objectives set by the Board of Directors• Work closely with Golf Course Superintendent on course operations and budget• Manage a golf center with annual sales of $340K• Oversee buying and merchandising of all golf merchandise or supplies for golf operation• Maintain accurate records in regards to rounds and golf financials• Create Golf Programs to promote to the membership• Men’s and Ladies’ Day events• Major Club events• Couples events• Holiday events• Junior events and activities• Clinics and education seminars• Interaction with other department heads to increase Club activities• Communications to Membership on Club activities via email and newsletter copy• Hiring and terminating of all golf operations staff• Playing golf with all skill levels of the membership• The ability to market the facility to potential members• Organize, conduct and promote private golf lessons to members and guests of all skill levels• Developed Emergency Access Plan for Club property• Successfully transitioned golf operation from builder owned to member owned Show less