Creative Director
CurrentMy responsibilities include the advertising and marketing of the store and the products carried, through old school and new school medias. I was editor of our newsletter from 1999 to 2015, (circulation 50,000 to 120,000) when we ceased publication to focus on digital content, social marketing and the internet, in general. I was the webmaster for our site (www.hitimewine.net) for many years and helped us enter the e-commerce realm and also started our email marketing campaigns. Alongside the creation, design and layout of our advertisements (in various magazines and newspapers), marketing campaigns (online and in print) and social media outreach, I am also involved in evaluating and writing about our wines, beers, spirits and cigars, when needed. Other roles at the store include emcee, photographer and class clown. Most of my store photography (and surf photography from a former side business) can be viewed on my website: www.c3lt.com.
