Toby Shaw Email & Phone Number

Boise, Idaho, United States

-A key member of the leadership team. Managing editorial flow, including assigning reporters, photojournalists, and the assignment desk to cover news stories and events.-Preside over all aspects of news production: on-air, online, and on mobile.-Mentor newsroom staff to improve the quality of broadcast and online content, to maintain high employee morale.-Oversee and execute corporate strategies for news coverage and brand recognition on live broadcasts, digital content, and social media.-Newsroom point person for all station strategic marketing plans and charitable community initiatives.-Monitor analytic platforms like Google Analytics to help determine content and coverage. -Work to ensure on-air ratings and online goals are reached.-Ensure collaboration between broadcast, digital, and creative service departments; creating original content and breaking-news coverage on all platforms.-Foster and encourage out-of-the-box thinking, leading to unique news coverage.

Nampa, Idaho, United States

-Coordinate with contacts and sources, and supervise newsroom staff on a story's direction. -Collaborate with producers, the assignment desk, and multi-media journalists to select stories for coverage.-Organize, write, and position news coverage for the most impact and relevancy to our target audience. -Plan and execute marketing strategies that engage and grow audiences across all media devices.-Promote news product on social media and other multimedia channels.-Proofread, and copyright all content across all media platforms.-Complete and deliver employee performance evaluations for direct reports.-Provide regular feedback on newscasts with staff, both as a team and individually.