Oluwatobi Balogun

Oluwatobi Balogun Email and Phone Number

Engagement and Events Manager @ Imperial College London
London, GB
Oluwatobi Balogun's Location
London, England, United Kingdom, United Kingdom
About Oluwatobi Balogun

I am a marketing communications leader with an MBA where I support communications, engagement and innovation-based programs for the Surrey Research Park, the Research, Impact and Innovation arm of the University of Surrey and play a key role in tenant and stakeholder engagement. I am passionate about harnessing innovative strategies, ensuring effective communication, and managing projects that drive individual growth and organisational success. With over 7 years of experience in marketing communications, I have driven impactful campaigns and elevated brand identities for industry stalwarts like the BBC and British Council. I have crafted dynamic communication strategies that deeply connect with target audiences and amplify brand engagement, resulting in a 25% program engagement lift, a 40% increase in brand awareness, and a 70% return on investment.I chart out visionary communication paths and harness data to reach pivotal goals. My leadership style is inclusive, uniting cross-functional teams—from top executives to creative minds—ensuring we're all on the same page, marching towards our business objectives. If you're seeking a high-potential innovation and research professional with a track record of delivering impactful results, I'm your ideal candidate.

Oluwatobi Balogun's Current Company Details
Imperial College London

Imperial College London

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Engagement and Events Manager
London, GB
Employees:
3
Oluwatobi Balogun Work Experience Details
  • Imperial College London
    Engagement And Events Manager
    Imperial College London
    London, Gb
  • Surrey Research Park
    Communication And Engagement
    Surrey Research Park Feb 2024 - Present
    Guildford, England, United Kingdom
    - Provide program support for Surrey Research Park programs; Surrey Women Entrepreneurship Network, Gaming Innovation Nexus and SETsquared Cosmic Capital Programme- Coordinate case study / news article development and delivery. - Support delivery of internal communications for the Research Park.- Manage Hubspot account management and data cleaning.
  • University Of Surrey
    Marketing Communications Assistant
    University Of Surrey Jul 2023 - Dec 2023
    Guilford, Surrey
    - Develop engaging content, including press releases and sustainability stories, to raise awareness of sustainability efforts within the organization and help promote sustainability initiatives throughout the university through various platforms, including events, campaigns, and social media. - Manage Microsoft Teams and Sharepoint for project communication. - Support the team in managing the website and other media platforms to effectively communicate sustainability messages.
  • Platform Capital Investment Partners
    Senior Brand Associate
    Platform Capital Investment Partners Oct 2020 - Aug 2022
    Lagos, Nigeria
    I analyzed the data from the monthly active users' campaign and used the outputs to guide marketing and design strategies. This helped to increase the average communication engagement time by 2x. As part of my responsibilities, I owned the content marketing calendar and used Martech tools to drive engagement for the business. I also implemented high-quality, regionally pertinent content to promote lead generation through social media, email marketing, and advertising, and this resulted in a 25% program engagement lift.I led changes to website SEO, design, and marketing assets, and I worked with a marketing team to execute marketing strategies that increased brand awareness by 40% within six months of my employment. Additionally, I managed a community of technology entrepreneurs and advised them on GTM & branding strategies. This led to a successful outcome as 50% of them launched their MVP.I also coordinated and managed events, both physical and virtual, with the goal of converting leads and ensuring high levels of customer satisfaction. As Brand Guardian, I maintained the brand tone of voice and personality, ensuring consistency across all internal & external marketing collaterals. I managed and executed strategic projects such as a technology incubation program aligned with business objectives, ensuring timely delivery and adherence to quality standards.Furthermore, I oversaw the budgeting process, ensuring optimal resource allocation and strict budget adherence. Finally, I collaborated with cross-functional teams, leading project initiatives related to growth marketing, brand communications, and employee engagement.
  • British Council
    Digital Project Manager
    British Council 2019 - 2020
    Ikoyi, Lagos
    During my time in the role, I was responsible for a number of achievements. These include championing 3 marketing campaigns and overseeing the successful delivery of 5 events. Through these efforts, we were able to achieve a 70% return on investment from our marketing communication expenditures.In addition to this, I was also responsible for developing and maintaining a content strategy to support program objectives. This involved creating a range of content, including blog posts, graphic design, webinars, reports, and over 30 videos.On the external communications side, I managed a team focused on storytelling activities and PR tactics. This included overseeing content, design, and videography aspects of the team's work, as well as collaborating with external partners to produce videos, events, and collaborations.I also generated strategic insights across 4 project teams, including finance, marketing, and operations departments. This involved working closely with each team to identify opportunities for improvement and growth.One of my major achievements was spearheading the execution of a diverse digital portfolio, which encompassed 25% of the total projects within the West Africa Arts program. I collaborated seamlessly with internal project officers and external partners, consistently exceeding project targets by an average of 15%.In addition to this, I partnered with IT, marketing, and design teams to drive seamless project integration, resulting in enhanced project efficiency and a 25% increase in inter-departmental collaboration.Finally, I utilized analytics tools to monitor and evaluate project performance metrics. This allowed me to institute iterative feedback loops, leading to a consistent 15% improvement in project deliverables based on real-time insights.
  • Bbc
    Media Public Relations Consultant
    Bbc Jan 2019 - Jun 2019
    Nigeria
    Assisted the Africa Communications lead in managing the company's interaction with its clients, media, and public for BBC events in Lagos, NigeriaSupported the promotional initiatives and special events to enhance press coverage for BBC Africa Eye and BBC Governorship Debate across Nigeria.
  • Businessday Media Ltd
    Strategic Partnerships
    Businessday Media Ltd Jan 2017 - May 2018
    I conducted extensive research to identify and pursue new leads that would align with the brand, including but not limited to sponsorship sales and partner relationships. I took on the responsibility of evaluating and overseeing the activation of these opportunities, ensuring that each activation met the high standards of the brand and that all partners and sponsors were satisfied with the execution.I oversaw the creation, planning, and coordination of on-premises events. This included communicating effectively with all supporting resort departments and stakeholders. -Planned and executed large-scale events and promotional campaigns that were digital, exciting, and relevant, ensuring that the brand remained at the forefront of its industry. I identified opportunities for new alliances and developed strategies to increase revenue, ensuring that the brand's financial goals were met.
  • Businessday Media Ltd
    Digital Marketing Communication Executive
    Businessday Media Ltd Aug 2016 - May 2017
    Apapa,Lagos
    - Created consistent messaging across all internal communication channels, including emails, newsletters, intranet, and company-wide meetings.- Analyzed feedback and suggested actionable insights to improve internal processes, communication effectiveness, and overall employee satisfaction.- Measured the effectiveness of communication campaigns through feedback, engagement metrics, and employee surveys, making data-driven adjustments as needed.- Ensured uniform messaging across all internal communication channels, such as emails, newsletters, intranet, and company-wide meetings, which led to an increase in employee engagement.- Established ongoing media relationships with social media influencers to increase brand awareness for the millennial market.- Collaborated with cross-functional teams to develop and execute social media content that aligned with overall branding and marketing goals.
  • British Council
    Digital Marketing Intern
    British Council Jan 2016 - May 2016
    Ikoyi,Lagos
    - On-site optimization of website content- Analyze websites monthly for reporting using analytics and revenue KPIs- Research potential link-building and partnership opportunities- Create and analyze PPC campaigns- Create and update website content- Perform general administrative tasks when necessary- Increase the company's presence through social media channels.

Oluwatobi Balogun Education Details

Frequently Asked Questions about Oluwatobi Balogun

What company does Oluwatobi Balogun work for?

Oluwatobi Balogun works for Imperial College London

What is Oluwatobi Balogun's role at the current company?

Oluwatobi Balogun's current role is Engagement and Events Manager.

What schools did Oluwatobi Balogun attend?

Oluwatobi Balogun attended University Of Surrey, Landmark University, Chartered Institute Of Public Relations, Grace Polythenic, On Deck.

Who are Oluwatobi Balogun's colleagues?

Oluwatobi Balogun's colleagues are Kalindu Dissanayake, Michal Stranc.

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