Toby Barnes Email & Phone Number

Portland, Or, Us

New York, Ny, Us

Design Lead for Commerce at Cash including Cash App, Afterpay and Cash for Business.Brand Creative team lead for Afterpay & Commerce.

Portland, Or, Us

Supporting the Hoyt Arboretum in its capital campaign, brand and comms work.

Various fractional roles including head of operations, logistics, catering, security chief, Human Resources, Audio Visual support, Licensing, sales, POS consultancy and creative internship.

Seattle, Wa, Us

Design Lead Alexa LLM - Developing a vision for Alexa’s next step into the future. Focus on Generative AI, LLM's, and learning platform.

Seattle, Wa, Us

Responsible for the end to end experience for Alexa, creating uniquely personal experiences for customers. - Design Lead. CX, Content Design and Customer Insights, creating multi-modal conversational Alexa experiences.- Principle for HeyDisney! Working with Disney to create a new voice assistant and a range of experiences for resort visitors and at home fans.

Beaverton, Or, Us

Responsible for leading the design of digital and physical services, experiences, and store concepts that create distinction for the brand and solve frictions for our customers.I led a large team, collaborating with a ‘orchestra’ of some of the most talented individuals and specialists I have ever had the pleasure of supporting, across Nike Direct and Geo partners. - Nike App at Retail- House of Innovation, Flagship retail concept- Nike Rise, Medium format retail concept- Nike Live, Small format retail concept- Nike Unite, Value Shopping concept- Post-Covid Fleet Reopening- Nike for Her (including Bra Fit, and Women’s concept)- Clientelling, expertise, social commerce, 1:1 sessions with experts in store and on-demand online.- Nike By You- Sustainability services & experience (Reuse a Shoe, Repair and Second hand product in stores)

Belper, Derbyshire, Gb

Supporting the development of an InnovateUK funded start up that helps musicians get paid quicker by enabling their record labels and publishers to manage sales and royalties data more efficiently and effectively.

San Francisco, Ca, Us

Consumer Experience Team leadProjects for Nike include Nike Women’s Strategy, Olympics, Membership, Nike Retail Offense & Concept Design, Nike Connected Product, Investor relations, X-Cat Production Studio, Brand Innovation.- Levis Membership & App Launch- Palms Re-Launch- Amazon Prime TV - Launch- Beats/Apple membership & servicesLeading Global Brand Experience transformation.

San Francisco, Ca, Us

Customer Experience lead for AKQA Portland Office (Nike, Palms, Trek, NRG)- Nike Women Launches, - Digital Sport Innovation, - Nike Membership, - Nike App, design & pilot, - NXT accelerator, - Valiant Labs- Supporting AKQA North America Offices (Beats, Levis)- Leading Global Brand Experience transformation.

San Francisco, Ca, Us

Projects included Product Owner - Nike Training Club, Nike Better World, Nxt Innovation, Nike Membership Strategy, Nike App Design and Development

San Francisco, Ca, Us

From the London office I lead AKQA's global Product and Business Innovation Practice. I was responsible for the design and development of innovative customer experiences across a wide variety of channels and devices, leading and consulting on product development and Innovation pipelines across a wide range of client groups, including Nike, EDF, Barclays Bank, Pearson Education, Mini and Toyota. Working with Nike, I lead the product strategy function on a range of new applications, services and product innovations including consumer training and performance applications, Nike ID, digital sport, membership, retail revolution and data science projects.I took the role of Internal Product Owner for larger development programmes including Product Owner (AKQA) for Nike Training Club

Coventry, West Midlands, Gb

Mentor and Advisor for the first three cohorts of Jaguar / Land Rover incubator.

Chromaroma inc. was an online social gaming startup.Launched in London in November 2010, Chromaroma (game) was a physical gaming platform built on top of RFID transport networks, predominantly Oyster Cards.Chromaroma received 2 rounds of funding, and is now a permanent exhibit in the Museum of Modern Art in New York (MOMA)

Mudlark was as a digital innovation & gaming agency. Mudlark designed and built a number of innovative consumer experiences and games with a commitment to playful design and storytelling. From real-world games to web experiences with theatre, from apps to events. I led the consultancy practice for a range of companies, primarily focused on Digital Transformation, Innovation pipeline development for the video game industry.Consultancy clients included Microsoft, Sony Computer Entertainment Europe, the UK government, Free Radical, Rare, Electronic Arts and a large number of start-ups and SMEs.Mudlark also experimented with designing community games, developing new platforms for publishing advertising, virtual goods experiences, and playful real world events.Best known for developing Such Tweet Sorrow (with the RSC and Channel 4) and Chromaroma.

A founder of the original London Games Festival which ran until 2012 featuring a series of diverse events from the world of interactive entertainment, video games publishers, developers, partners, personalities, trade organisations, media organisations. The LGF provided the industry with the opportunity to showcase creativity and artistry, from script-writers to animators, musicians to programmers.- The Festival also worked to enhance perceptions of interactive entertainment and the industry by engaging with existing institutional advocates (BAFTA, ELSPA, DfES, DCMS, BBFC, DTI, LDA) and illustrating compelling and positive research while promoting future vision and horizons of the games industry.- LGF Fringe, an offshoot of the Festival, focused on diversity, inclusion and independence- The Soho Project, that offered players a chance to take part in a mass ‘reality game’ on the streets of Soho.- Games AV - a live concert, screening and club night features musicians, DJs, VJs, filmmakers, animators and digital artists whose work has been shaped by video games culture.- Sense of Play ran annually as part of the Fringe from 2005–2007. Each event was a one-day symposium which looked at the future of games design in its broadest sense featuring some of the most inspiring voices working in, around and beyond the games industry.- London Games Skills Week offered a week long series of seminars designed to attract new talent into the games industry from a broad spectrum of creative disciplines. - ZeroGamer exhibition which featured "...games that play themselves, video documents of in-game performance, game engine experiments and challenging documentaries on gameplay."

Creative Director, New Business, and Strategy for design agency in the UK

London, England, Gb

At MTV I was responsible for all interactive content across mobile, broadband and narrowband for all MTV multiple European channels.As part of the first digital team at MTV I was in control of interactive content across all MTV digital products, as well as aiding in the creative development of the TV Channels. This content ranged from mobile applications to BAFTA award winning 360 digital projects and a number of large scale web project launches.

I was part of a small team who launched Europe’s first commercial interactive TV service. I managed a team of 30 creatives and technologists as well as working with a range of clients, including Disney, Discovery, Barclays Bank, Press Association, National Geographic, Universal and Electronic Arts.

Jacksonville, Fl, Us

Client service specialist working at board level with a number of major corporations on digital and "big data" projects.