As a pioneering force in the UX industry, I have dedicated my career to advancing user experience research and usability testing. With a passion for creating seamless, user-centred digital experiences, I founded Loop11, one of the earliest and most innovative SaaS UX testing tools, empowering companies worldwide to make data-driven decisions and enhance their digital platforms.My journey in UX began with U1 Group (formerly UsabilityOne), where I served as co-founder and CEO. At U1 Group, I led a team of experts in delivering comprehensive usability solutions that transformed the way businesses approached user experience. This experience laid the groundwork for Loop11, where we continue to push the boundaries of what’s possible in UX testing.I am particularly interested in the role of artificial intelligence in shaping the future of UX testing. Recognizing the transformative potential of AI, Loop11 integrated ChatGPT into our platform shortly after its release, ensuring we remain at the forefront of leading-edge technology and innovation.