We are passionate about collecting inspiring tales from back in the day, and aim to turn the best of these stories into children’s books to help the next generation of kiwi kids stay connected to New Zealand’s colourful past.

Managed a shared services marketing team of five, responsible for marketing the Haka Tourism Groups three core businesses including Haka Tours (Adventure, Snow and Mountain Biking Tours), Haka Accommodation (2 x Hotels and 5 x Lodges) and Haka Educational Tours (a global educational tour operator).• Part of the leadership team of six, contributing to the group wide lean and scaling up strategies.• Managed the development of a new 70k website and brand project for Haka Tours… Show more Managed a shared services marketing team of five, responsible for marketing the Haka Tourism Groups three core businesses including Haka Tours (Adventure, Snow and Mountain Biking Tours), Haka Accommodation (2 x Hotels and 5 x Lodges) and Haka Educational Tours (a global educational tour operator).• Part of the leadership team of six, contributing to the group wide lean and scaling up strategies.• Managed the development of a new 70k website and brand project for Haka Tours, reducing bounce rate by 45% and increasing page views by 84%. Developed another corporate facing website for Haka Tourism Group, and revitalised the Haka Educational Tours brand.• Implemented comprehensive historical reporting metrics to better benchmark performance.• Secured high profile promotional partnerships with the likes of Kathmandu, Macpac and Pushy’s (Australia’s #1 Online Bike Retailer).• Implemented affiliate programme through Commission Factory, and managed influencer strategy.• Responsible for all marketing budgets and monthly reporting.• Optimised adwords and SEO digital strategies, resulting in a 20% increase in web traffic with a reduction in the overall cost per acquisition. • Completed awards submissions and Won Best Tour Operator at the Australia and New Zealand Adventure Tourism Awards 2018.• Engaged with Maori around the launch of an innovative Pounamu carving campaign.• Developed all supporting collateral and produced USP and Persona doc’s to focus sales strategy. Show less

Reporting to the Head of Marketing for Australasia, I briefed and managed the new brand positioning for Avis and Budget New Zealand, and was responsible for the conceptualisation and implementation of all promotional and sponsorship activity.• Managed the development of Avis’ new ‘Discover what you’ve been missing’ brand positioning, culminating in the Avis Big Break promotion. This promotion allowed Avis to positively reconnect with New Zealand’s travel and tourism industry, whilst… Show more Reporting to the Head of Marketing for Australasia, I briefed and managed the new brand positioning for Avis and Budget New Zealand, and was responsible for the conceptualisation and implementation of all promotional and sponsorship activity.• Managed the development of Avis’ new ‘Discover what you’ve been missing’ brand positioning, culminating in the Avis Big Break promotion. This promotion allowed Avis to positively reconnect with New Zealand’s travel and tourism industry, whilst generating valuable online content and securing 9500 new email contacts in just four weeks.• Initiated the Avis Budget Group GameChanger Challenge (Facebook group), to cost effectively engage with over 2500 staff across ten Travel Management Companies, to build brand loyalty with our key sales agents in the travel industry.• Secured valuable promotional partnerships with high profile partners including Z Energy, Nestle, Air New Zealand, Macpac, Heritage Hotels, Holden and Cardrona.• Maximised our sponsorship of the Queenstown Marathon, Hawke’s Bay Marathon, Motatapu Challenge and LPGA Golf Tournament.• Implemented an email communication plan for both brands, writing and compiling regular eNewsletters and tactical campaigns and managing the implementation of our quarterly offers. Show less

Jasons Travel Media was bought out of receivership by The Bennetts Group in late 2013 and has since sort to reestablish itself as New Zealand’s only nationwide shop front for travelers. Travel guides and brochures remain the primary source of information for international visitors once in market and with over 2000 brochure displays nationwide Jasons plays a vital role in supporting NZ’s travel and tourism industry.• Responsible for producing over 50 travel publications annually… Show more Jasons Travel Media was bought out of receivership by The Bennetts Group in late 2013 and has since sort to reestablish itself as New Zealand’s only nationwide shop front for travelers. Travel guides and brochures remain the primary source of information for international visitors once in market and with over 2000 brochure displays nationwide Jasons plays a vital role in supporting NZ’s travel and tourism industry.• Responsible for producing over 50 travel publications annually, including Accommodation and Activity Directories, Regional Visitor Guides and Touring Maps, to a high level of accuracy and to tight schedules.• Effectively managed an internal team of five across production, online and customer service functions, as well as outsourced design resource in India and the Philippines.• Overhauled our core accommodation and activity directories, with an additional 100 pages of new and engaging editorial content.• Refreshed companies brand image following the receivership, with consistent implementation across all channels, including new sales collateral for a stronger message to market.• Developed new Production Planner, to effectively manage staff priorities, workloads and potential conflicts, ensuring the smooth production of all print titles.• Reviewed historic sales by product, presenting a true and accurate picture of a products performance for improved margin projection. • Revised pricing model to achieve more logical & consistent approach to pricing across all products, for improved bench marking and strategic decision making.• Managed print tender, securing best market rates, printing through offshore supplier in some instances. • Contract published Tourism Bay of Plenty and Destination Great Lake Taupo Visitor Guides.• Reskinned website and advised on strategy to migrate Jasons website to the more relevant holidayguide.co.nz url.• Presented online concept to AVIS Australia to replace their existing printed in-car voucher books. Show less

Jasons Travel Media enjoyed 45 years as the leading provider of travel information throughout New Zealand, Australia and the South Pacific, distributing over 6 million travel publications annually across 65 individual titles. With its print, online and distribution channels combined Jasons volumes and coverage surpassed all other competitors in the Zealand market.• Undertook a comprehensive review of Jasons competitive environment and product set, presenting 2013 pricing strategy and… Show more Jasons Travel Media enjoyed 45 years as the leading provider of travel information throughout New Zealand, Australia and the South Pacific, distributing over 6 million travel publications annually across 65 individual titles. With its print, online and distribution channels combined Jasons volumes and coverage surpassed all other competitors in the Zealand market.• Undertook a comprehensive review of Jasons competitive environment and product set, presenting 2013 pricing strategy and recommendations for product development.• Oversaw re-design of Jasons highly successful What’s On series, responding to research findings in the concept development phase, briefing the design studio, implementing a cost effective print/pagination plan and presenting accurate revenue/cost projections.• Developed Jasons Route Planners with the aim of better connecting this traditional print product with the digital environment.• Proposed annual marketing campaign, utilising Jasons’ extensive distribution network to cost effectively run a social media based competition to drive online traffic and newsletter sign-ups.• Maintained accurate product briefs to guide design, production and sales departments in the management of Jasons product set. Show less

Specialising in brand strategy, Radiation is one of New Zealand’s most well respected creative agencies, playing an integral role in the positioning and success of such recognisable New Zealand brands as Jucy Rentals, Phoenix Drinks and Seritide, as well as internationally for North American petroleum company Chevron.• Project managed the development of a brand strategy for Metlifecare, one of New Zealand’s largest retirement village operators, following its recent merger with Vision… Show more Specialising in brand strategy, Radiation is one of New Zealand’s most well respected creative agencies, playing an integral role in the positioning and success of such recognisable New Zealand brands as Jucy Rentals, Phoenix Drinks and Seritide, as well as internationally for North American petroleum company Chevron.• Project managed the development of a brand strategy for Metlifecare, one of New Zealand’s largest retirement village operators, following its recent merger with Vision and Private Life Care retirement villages.• Responsibilities included the execution of a comprehensive research exercise entitled ‘7 Villages in 7 Days’, review of all collateral and recommendations for future collateral journeys and concept development and coordination of Metlifecare’s annual conference.• Acted as one of the key account managers for Chevron Lubricants, responsible for the Havoline Motor Oil and Techron brands.• Writing creative briefs, compiling timelines and cost estimates and liaising with external creative. Show less

Part of Peak Adventures (TUI Travel), TrekAmerica celebrated its 40th Anniversary in 2012 and remains North America’s leading small group adventure travel specialist for 18 to 38’s, carrying approximately 8000 passengers annually. TrekAmerica operates in conjunction with sister company Grand American Adventures.•Revitalised and relaunched the TrekAmerica brand, preserving the long-standing heritage of this iconic brand, whilst repositioning it for the younger market. Rebranded sister… Show more Part of Peak Adventures (TUI Travel), TrekAmerica celebrated its 40th Anniversary in 2012 and remains North America’s leading small group adventure travel specialist for 18 to 38’s, carrying approximately 8000 passengers annually. TrekAmerica operates in conjunction with sister company Grand American Adventures.•Revitalised and relaunched the TrekAmerica brand, preserving the long-standing heritage of this iconic brand, whilst repositioning it for the younger market. Rebranded sister company Grand American Adventures.•Campaigned for and won the ‘Best Tour Operator to the USA’ award at the prestigious British Travel Awards in 2011 and 2010, beating big name brands such as Virgin Holidays and British Airways holidays.• Performed an integral role in the development of TrekAmerica’s cutting edge social media platform ‘TrekAmerica Live’, winner of the ‘Best use of Social Media’ award at the Travelmole Web Awards 2011. In 2011 it achieved a 60% registration rate with 4901 registrations, 13,000+ visits from Facebook, 5483 photo uploads, 3196 forum posts, and over 80,000 page views.• Devised and managed annual ‘8 Mates across the States’ viral facebook campaign, as key data-acquisition and direct booking initiative - the 2011/12 campaign generated over 80,000 visits in 4 weeks, with 44,000 of those referred, 275,000 page views, and over 50,000 competition entries (emails). Over 180 bookings were directly sourced to the campaign - a key contributor to a strategic 10% shift in direct vs third party sales.• Successfully exceeded annual passenger and revenue growth targets, 5% and 10% accordingly, for three of the four years I was in the role, with TrekAmerica being the only business in TUI Travels extensive portfolio of brands to be awarded a bonus in 2011.• Secured cooperative marketing campaigns with Icon Films, Virgin Atlantic, Columbia Sportswear, Jamie Oliver, Camp America, Lovefilm and numerous regional Tourism Boards. Show less

Franz Josef Glacier Guides is part of Ngai Tahu Tourism and the Shotover Jet Group and one of New Zealand’s most highly respected Adventure Tourism operations, handling over 60,000 clients annually.• Revitalised brand image for Franz Josef Glacier Guides• Developed a further two brands for Explore Franz Josef and the Okarito Wetland Experience• Revised tour makeup, introduced a 3/4 day tour option and successfully upgrading Half Day clients to this higher yielding product… Show more Franz Josef Glacier Guides is part of Ngai Tahu Tourism and the Shotover Jet Group and one of New Zealand’s most highly respected Adventure Tourism operations, handling over 60,000 clients annually.• Revitalised brand image for Franz Josef Glacier Guides• Developed a further two brands for Explore Franz Josef and the Okarito Wetland Experience• Revised tour makeup, introduced a 3/4 day tour option and successfully upgrading Half Day clients to this higher yielding product line• Overcame negative perception amongst local/regional hoteliers by reintroducing the community to the glacier and the guiding operation. Show less

Group management, safety management and environmental and historical interpretation. As a senior glacier guide I was responsible for 4 junior guides and their clients, leading up to 55 clients at a time through adventurous glacier terrain, often in a extremely dverse conditions.