Toby Catt Email & Phone Number

Gold Coast, QLD, AU

Gold Coast, Queensland, Australia

• As a Digital Marketing Officer, I am responsible for crafting and executing social media campaigns that align with the City of Gold Coast's strategic goals. My role encompasses a range of duties aimed at enhancing.
• Provide social media recommendations and tactical plans to align with campaign objectives.
• Develop and implement paid social media campaigns to engage diverse target audiences, including content creation.Collaboration and Planning:
• Work closely with the marketing team to integrate organic strategies into campaign plans.
• Monitor and manage campaign workflow within the project management system.Community Management:
• Proactively anticipate and address community management responses related to campaigns.Analysis and Insights:

Dublin, County Dublin, Ireland

• As the Digital Marketing Executive at Guaranteed Irish, I played a pivotal role in driving the organisation's digital presence and engagement. I was responsible for executing innovative social media marketing.
• Spearheaded creative social media marketing campaigns to enhance brand awareness and foster growth in both B2B and B2C.
• Managed and curate content across various platforms, including Facebook, Twitter, LinkedIn, Instagram, and TikTok, with a focus on increasing follower base and engagement rates.
• Conducted online community management to nurture relationships with our audience and foster a sense of community.Video Content Production:
• Produced and edited engaging video content tailored for social media platforms to enhance our storytelling and promotional efforts.Email Marketing and Communication:
• Developed and distributed weekly newsletters and other communications to both members and non-members, utilising HubSpot for efficient management.PPC and Paid Advertising:

• As the Marketing Manager at Health First Group, I led the development of short and long-term marketing strategies that aligned with the organisation's core values. I completed a variety of responsibilities throughout.
• Provided coaching and leadership (two direct reports and two external reports).
• Created and maintained virtual assistant rosters and tasks.Project Management and Goal Achievement:
• Established and managed all projects, goals, and KPIs, ensuring they were consistently met on a weekly, monthly, and quarterly basis.Stakeholder Engagement and Collaboration:
• Developed and nurtured successful collaborations, partnerships, and strategic relationships with key external stakeholders.Market Research
• Conducting thorough market research to understand consumer behavior, trends, and competitive landscapes.Marketing Strategy and Content Management:

• CRM Proficiency and Customer Journey Optimisation:
• Demonstrated a high level of competency in utilising CRM Keap for e-mail marketing, sales, customer relationship management, and marketing.
• Created detailed sequences within Keap to ensure a sustainable and enjoyable customer journey, whether it involved re-engagement or nurturing a continuous lifecycle.Marketing Initiatives and Campaigns:
• Successfully planned, designed, and launched several giveaways, resulting in the acquisition of new clients and accelerated brand recognition.
• Revamped and relaunched the refer-a-friend program, achieving an outstanding increase in participation rates by over 500%.
• Created and maintained a monthly staff newsletter, effectively guiding staff towards utilising the intranet software.

Australia

• Social Media Management and Brand Growth:
• Delivered compelling social media content that played a pivotal role in elevating Health First Group to a major Allied Health provider in Australia.
• Successfully improved the organisation's social media footprint, leading to increased revenue and heightened brand awareness.Campaign Creation and Strategy Development:
• Crafted unique and engaging campaigns, along with tactical responses, to capture audience attention and drive results.Social Media Strategy and Innovation:
• Took on the responsibility of delivering and overseeing the Health First Group's social media strategy.
• Proactively reviewed, initiated, and recommended new and innovative approaches to maintain the brand's leading position.Targeted Content Delivery and Recommendations:

Gold Coast, Queensland, Australia

Contracted to one of the Big 4 banks via Concentrix, reconciling and remediating banking customer records using multiple banking systems.

London, United Kingdom

Helped the initial launch of the application in London, has now expanded to over 1.5million users and formed with FreeNow.High level of computer literacy exhibited using different platforms and software daily such as; Facebook, Twitter, Instagram, Zendesk, Slack, and all Microsoft products. Building rapport with regular drivers by being their first point.

Selected to be a gaming host where I was tasked to build a connection with regular stakeholders within the gaming sector, ensuring they were welcomed and comfortable.Responsible for opening, closing, and running procedure of multiple bars and events throughout the venue.Quickly learned strong time management skills, balancing full-time studies and work..

Brisbane, Australia

To enhance the experience of fans and Members at Broncos home games through friendly and informed service.

Bachelor Of Business, Marketing And Sport Management

Education record