Toby Catt Email & Phone Number

Gold Coast, Qld, Au

Gold Coast, Queensland, Australia

As a Digital Marketing Officer, I am responsible for crafting and executing social media campaigns that align with the City of Gold Coast's strategic goals. My role encompasses a range of duties aimed at enhancing digital engagement and optimising campaign performance.Campaign Development:• Provide social media recommendations and tactical plans to align with campaign objectives.• Develop and implement paid social media campaigns to engage diverse target audiences, including content creation.Collaboration and Planning:• Work closely with the marketing team to integrate organic strategies into campaign plans.• Monitor and manage campaign workflow within the project management system.Community Management:• Proactively anticipate and address community management responses related to campaigns.Analysis and Insights:• Review and analyse campaign activity to provide actionable insights and recommendations.• Stay updated on best practices and emerging trends in social media to inform strategy.Key Working Relationships:• Collaborate with internal teams and external stakeholders to ensure cohesive and effective campaign execution.

Dublin, County Dublin, Ireland

As the Digital Marketing Executive at Guaranteed Irish, I played a pivotal role in driving the organisation's digital presence and engagement. I was responsible for executing innovative social media marketing campaigns, with the primary objectives of expanding their membership network and promoting existing members. Key responsibilities include:Social Media Management:• Spearheaded creative social media marketing campaigns to enhance brand awareness and foster growth in both B2B and B2C.• Managed and curate content across various platforms, including Facebook, Twitter, LinkedIn, Instagram, and TikTok, with a focus on increasing follower base and engagement rates.• Conducted online community management to nurture relationships with our audience and foster a sense of community.Video Content Production:• Produced and edited engaging video content tailored for social media platforms to enhance our storytelling and promotional efforts.Email Marketing and Communication:• Developed and distributed weekly newsletters and other communications to both members and non-members, utilising HubSpot for efficient management.PPC and Paid Advertising:• Budget, monitor, and report on PPC and paid online advertising campaigns, ensuring optimal performance and adherence to key performance indicators.• Constantly reviewed and optimised target audience creation for improved campaign effectiveness.Website Management and Content Creation:• Managed content on the company website, crafting original and keyword-optimised content.Performance Analysis and Reporting:• Evaluated the effectiveness of social media campaigns, advertising performance, and conversion metrics.• Generated comprehensive reports to provide insights and recommendations.Event Engagement:• Attended ad-hoc Guaranteed Irish and industry events, actively participating and sharing live content on social media platforms.

As the Marketing Manager at Health First Group, I led the development of short and long-term marketing strategies that aligned with the organisation's core values. I completed a variety of responsibilities throughout my tenure with Health First Group, including: Leadership and Team Management:• Provided coaching and leadership (two direct reports and two external reports).• Created and maintained virtual assistant rosters and tasks.Project Management and Goal Achievement:• Established and managed all projects, goals, and KPIs, ensuring they were consistently met on a weekly, monthly, and quarterly basis.Stakeholder Engagement and Collaboration:• Developed and nurtured successful collaborations, partnerships, and strategic relationships with key external stakeholders.Market Research• Conducting thorough market research to understand consumer behavior, trends, and competitive landscapes.Marketing Strategy and Content Management:• Launched email marketing sequence and automation through Keap/Infusionsoft.• Played a key role in creating and executing strategic marketing initiatives to explore new business opportunities.• Assisted in proofreading various materials, including content calendars, design work, marketing emails, and letters to doctors.• Optimised all paid promotions, consistently achieving the highest ROI.Marketing Initiatives and Campaigns:• Launched a diverse range of initiatives across 23+ sites, including refer-a-friend schemes, newsletters, loyalty cards, internal local guides, comprehensive new patient sequences, and an automated rebooking system.Digital Marketing Expertise:• Demonstrated a strong command of digital marketing tools and platforms, including Google Ads, Keap, Gsuite, Facebook Business, Clicksend, LinkedIn Ads, Instagram Business, Google Analytics, Cliniq Apps, Google Data Studio, and WordPress.

CRM Proficiency and Customer Journey Optimisation:• Demonstrated a high level of competency in utilising CRM Keap for e-mail marketing, sales, customer relationship management, and marketing.• Created detailed sequences within Keap to ensure a sustainable and enjoyable customer journey, whether it involved re-engagement or nurturing a continuous lifecycle.Marketing Initiatives and Campaigns:• Successfully planned, designed, and launched several giveaways, resulting in the acquisition of new clients and accelerated brand recognition.• Revamped and relaunched the refer-a-friend program, achieving an outstanding increase in participation rates by over 500%.• Created and maintained a monthly staff newsletter, effectively guiding staff towards utilising the intranet software.• Helped launch the Health First Group Podcast with success on YouTube.Graphic Design and Content Creation:• Demonstrated a high level of attention to detail in using Canva for all graphic design needs, including clinic marketing collateral, social media posts, email designs, and the staff newsletter.Local Marketing and Community Engagement:• Executed local marketing strategies that included strategic sponsorships with local sports clubs, award submissions and wins, and organising seminars/workshops to support the local community.Digital Advertising Expertise:• Excelled in managing Facebook ads to effectively reach the target audience and achieve marketing goals.Website Management and Marketing Collateral:• Successfully maintained and optimised the organisation's website through WordPress.• Took charge of ordering all marketing collateral for clinics, ensuring timely and efficient supply.

Australia

Social Media Management and Brand Growth:• Delivered compelling social media content that played a pivotal role in elevating Health First Group to a major Allied Health provider in Australia.• Successfully improved the organisation's social media footprint, leading to increased revenue and heightened brand awareness.Campaign Creation and Strategy Development:• Crafted unique and engaging campaigns, along with tactical responses, to capture audience attention and drive results.Social Media Strategy and Innovation:• Took on the responsibility of delivering and overseeing the Health First Group's social media strategy.• Proactively reviewed, initiated, and recommended new and innovative approaches to maintain the brand's leading position.Targeted Content Delivery and Recommendations:• Delivered tailored content to over 23 specific locations and provided ad recommendations aligned with broader business objectives.• Focused on content creation, paid ads, and best practices across multiple channels.Content Planning and Organisation:• Developed and organised comprehensive social media content plans well in advance for platforms like Facebook, Instagram, and LinkedIn.Marketing Support and Coordination:• Assisted with a checklist of marketing tasks essential for setting up new clinics, including ordering marketing materials and signage.• Managed SMS marketing campaigns using ClickSend, maintaining updated and segmented client lists.• Ensured all clinic Google My Business profiles remained up-to-date with new images and relevant updates.

Gold Coast, Queensland, Australia

Contracted to one of the Big 4 banks via Concentrix, reconciling and remediating banking customer records using multiple banking systems.

London, United Kingdom

Helped the initial launch of the application in London, has now expanded to over 1.5million users and formed with FreeNow.High level of computer literacy exhibited using different platforms and software daily such as; Facebook, Twitter, Instagram, Zendesk, Slack, and all Microsoft products. Building rapport with regular drivers by being their first point of call representing Kapten and offering technical support for the app.Designed and carried out PowerPoint presentations and Q&A sessions for new drivers which required exemplary product knowledge and presentation skills. Excellent communication and interpersonal skills through dealing with a broad range of clients from different races, cultures, ages and backgrounds. Consistently met targets set out by management in an autonomous, independent environment.

Selected to be a gaming host where I was tasked to build a connection with regular stakeholders within the gaming sector, ensuring they were welcomed and comfortable.Responsible for opening, closing, and running procedure of multiple bars and events throughout the venue.Quickly learned strong time management skills, balancing full-time studies and work. Exemplary product knowledge which allowed up-selling sales as well as marketing promotions. Trustworthy money handling skills, speeding up the transactions process whilst ensuring tills were continuously equipped for demanding periods.

Brisbane, Australia

To enhance the experience of fans and Members at Broncos home games through friendly and informed service.

Bachelor Of Business, Marketing And Sport Management

Education record