* RE App is a startup company means Revolution of Rebate. Market including Taiwan, Malaysia, Singapore.- Leader of marketing division , responsible for marketing strategy and execution result.- Integrate online to offline campaign, including KOL relationship maintain and execute , communicate with chain stores and franchise association- Product optimization plan and user experience research execute.- For the half-year comparison, growth rate of App Installation is 119 %, Transaction Number is 120 %, and Revenue is 20 %.

* Food Marco is a F & B startup founded by former Chariman and CEO of the Nasdaq-listed company, GIGAMEDIA. - Run multiple and continuous integrated marketing campaigns and lead the partnership crossover with Tzuchi, NiuNews, and Meitu to boost brand awareness, user acquisition and conversion to sales. For the half-year comparison, growth rate of App Installation is 302%, Transaction Number is 180%, and Revenue is 81%.-Leader of the project that turned the platform into a vegetarian-oriented app.Responsible for an overall brand and marketing strategy and product development strategy.-To understand vegetarian consumer insight, I piloted new ways to deliver B2C narratives to the market.

Data Ecosystem - Digital, Data&Technology- Group digital transformation internal communication, Assisted to build a new company culture. developed internal brand video and communication materials, and created a new badge.- New Business Incubation department, Initiated and planned new products for the subsidiary.- From 0 to 1, Built health score product with teams for half a year, innovated the first health database in Cathay.

League of Legends team- 2018 Second half of year Operational planning and marketing execution. execution. 2018 MAU grew 120% and World Championship live stream viewers increased to 1 million.- In charge of the social marketing department, reach and engage rate increase 70% and 120%.

Client： Mercedes Benz Taiwan - Executed the V class Launch in Taiwan. Achieved business goal of client. Enhanced sales performance and reached one of the best sales among other counties.- Planned and executed the SUV series Campaign Launch, Including locally-developed creative materials and digital marketing innovation. - Assisted A-class to build a brand new image for the young generation and local production of brand video.Client： Cathay Financial Holding - The brand advertisement “ Little Drummer Brand Campaign”, creating more than 2 million views on Youtube. Client： Cathay Life Insurance - 2016 and 2017 recruitment campaign planning and execution. The client grew 10% insurance agent recruitment annually.