Toby Arran Grainger Email & Phone Number

London, Gb

London, England, United Kingdom

Leading and growing the global sports content team, delivering best-in-class and user-focused content for a portfolio of sports brands across multiple territories in a rapidly scaling company. Responsible for sports product content strategy, TOV, innovation, expansion, growth & engagement, recruiting & onboarding and coaching & development of the team.

London, United Kingdom

Owned all branded owned-platform content and content strategy for the Sky Bet International and PokerStars Sports brands. Managed the worldwide Sky Bet International / PokerStars Sports editorial team, consisting of 3 direct reports alongside 30+ agency/freelance writers and designers who delivered content for the two brands across six separate territories and languages.In 2019 this content generated over $3.7 million in assisted conversion revenue. Project managed and launched PokerStars Sports News, a fully branded, region-specific and entirely localised mobile-first content hub in the UK, Spain, and France, publishing daily content with an always-on approach, driving over 4 million page views since launch. Project managed and launched Sky Bet News Italy in Feb 2019 and Sky Bet News Germany in August 2019, Sky Bet’s first ever branded, mobile-first content hubs. Managed and oversaw the hiring/tender process for a roster of 10 agencies, including retained editorial agencies, Digital PR/outreach agencies, and per-project content/digital agencies across all territories.

London, United Kingdom

Promoted to head up the content team on the bwin brand (consisting of over 20 direct reports/agency/freelance staff) as we continued to innovate with our sports content and SEO strategy into 2017, with a particular focus on expanding our existing best-in-class* content model into new and emerging markets. (*bwin.party named by online gambling quarterly as ‘most successful brand at SEO/Content marketing’ in 2017) o Leadership - Leader of the content team, with over 20 direct reports, agency and freelance writers/designers who deliver content for the brand across multiple territories and languages which delivered a record number of new players for bwin in 2016, beating our target new player KPI by 8%.o Agency Management - Manage/client side contact for a roster of 10+ agencies, including retained SEO agencies, PR agencies and per-project content/digital agencies across all territories.o Creative Brief Writing - Responsible for all creative brief writing for bwin content projects.o Content Strategy - Currently heading up the project to re-write the bwin content strategy in all regions. Creative Process. Head up regular creative sessions for editorial teams, PR and content agencies across all territories.o Brand Leadership - Responsible for ensuring all bwin content created attains our best in class standards.o Editorial Leadership - Responsible for ensuring all bwin written content attains our best in class standards.o Stakeholder Engagement - Experience of managing high level stakeholder expectation, regularly presenting and selling in strategy.

London, United Kingdom

Led and defined content strategy and content offerings across bwin.party's portfolio of brands, including bwin (sportsbook), partypoker and Foxy Bingo.o Content Strategy – Conceptualised and delivered full digital content strategy playbook for the business which has been used by bwin.party brands to set medium and long-term content strategyo Editorial Team Management – Lead a cross-European team of over 20 full time agency and freelance writers/designers who deliver content for News.bwin in multiple different languages, including leading regular idea generation sessionso Standalone Content Projects - Conceptualised, briefed, project managed and delivered multiple content hubsites across all brands, for SEO purposes - gaining coverage, links and traffic from The Independent, The Telegraph, The Metro and many more high DA sites. Examples include NBA Face Off, Mayweather vs Pacquiao; Ultimate Tale of the Tape, Your Brain on Poker and Celebrity Romance Roulette all of which significant outperformed success KPI’so Agency Management – Manage/client side contact for a roster of 10+ agencies, including retained SEO agencies and per-project content and digital agencieso News.bwin – Developed https://sports.bwin.com/en/news/ as a mobile/tablet-first fully branded social integrated sports betting content hub, delivering 50,000+ unique users in week of launch with mobile traffic up 50% on previous bwin blogo News.bwin – DE, ES and IT versions – Currently rolling out the news.bwin platform across European territories, sourcing local agencies to supply the content and adapting the site based on local markets. German, Spanish and Italian versions of the site https://sports.bwin.com/de/news/, https://sports.bwin.es/es/news/ and https://sports.bwin.it/it/news/) delivered ahead of schedule and under-budgeto Stakeholder Management – Experience of managing high level stakeholder expectation across all brands, regularly presenting and selling in strategy

London, United Kingdom

Full ownership of all marketing strategy/activity for Citibet, an award winning weekly freemium consumer facing magazine focusing on the sports betting market, with a London-based circulation of 80,000 copies per week.o Editorial Contribution – Regular contribution of magazine articles and to editorial ideas sessions.o Subscription Marketing – In charge of the subscription arm of the magazine, overseeing an increase in magazine subscriptions of 140%, and 875% increase in Digital subscriptions from Sept 2012 to Feb 2014 utilising a range of techniques using a combination of owned, earned and paid media.o Client Campaigns/Reporting – Devised, planned and executed successful joint branded online data capture campaigns for clients including Arsenal Football Club, Club Wembley and Thomson Holidays, with number of leads/entries achieved surpassing all set targets and delivering high quality usable data for both the client and Citibet.o Digital Communication/E-Mail Marketing – Conceptualised, briefed and project managed Citibet’s digital communication portfolio, including weekly ‘Midweek Football Intelligence’ and ‘Weekend Warm Up’ email communication, both delivering average open rates of 15%+ and CTR’s of 10%+.o Social Media – In charge of all Citibet social media activity, with a high focus on Twitter. Oversaw a 700% increase in twitter followers and a huge increase in engagement and advocacy metrics.o Event Planning/Organisation/Hosting – Planning, organisation and hosting of over 10 highly successful and profitable ‘Citibet Live’ evening events on behalf of clients/sponsors.o Production Editor – Lead a three person team as production editor of ZipBet, a betting section (created from syndicated Citibet content) within Zip magazine, a nationwide magazine sold in all major UK magazine retailers.o Line Management – Recruitment and direct line management responsibility for the Graphic Designer and freelance Social Media Executive.

St Albans, United Kingdom

Key strategic input into B2B strategy for 2012 activity utilising a seven-figure budget. Campaign Management across a variety of above and below the line mediums including; online, direct response press ads, direct mail, national events and TV advertising. Management of third party agencies to ensure all campaigns are delivered on time and in budget. Management of co-marketing relationship with major retail food and beverage brands including Wagamamas, La Tasca, Krispy Kreme Doughnuts and Itsu, delivering outstanding service and successful multi functional co-marketing campaigns.

South East Asia, Australasia, South America