As the owner of the end-to-end product P&L, I was responsible for revenue and margin delivery, overseeing product management and development resource allocation, as well as handling ongoing sales responsibilities. In response to the massive drop in transactional revenue caused by the COVID-19 pandemic, I swiftly shifted the business to a protect and survive strategy. This involved redesigning the team and executing a staff reduction while creating mapping plans based on possible outcomes to guide decision-making.To enable customers to acquire new revenue streams and important cash flows, I overhauled the product roadmap by introducing virtual event products, refund tools, and event deferral mechanisms. These changes were aimed at improving business and customer cash flow and promoting customer survival. In 2021, I designed and executed new annual go-to-market themes, doing more with less while rebuilding with caution. This approach allowed us to increase client wallet share and drive mutual operational efficiency, accelerating out of COVID in 2022.Throughout these challenging times, I maintained a strong global team collaboration and alignment to vision, resulting in an extremely high retention rate of team members from 2021 to the present day. I also personally participated in around 50 client business reviews annually to ensure clients had access to leadership, provide a continuous feedback loop, and strengthen relationships.To respond to market needs and build products that were more aligned with client requirements, I established constant feedback loops between clients, support, account management, and product management. Additionally, I analyzed the supply chain and COGS of our key hardware business to optimize processes and improve operating margins during high-stress pandemic periods.

Collaborated with the VP of Product to align on go-to-market strategies aimed at driving targeted upsells, revenue add-ons, and longer-term contracts to protect revenue. Additionally, I developed a comprehensive business plan and go-to-market strategies to launch a channel strategy that leveraged Global Payments' companies to cross-sell products.To increase margins and refocus on core business, I successfully sunset an underperforming business and reinvested resources accordingly, thereby de-risking the wider business.As a skilled negotiator, I successfully secured a preferred new SaaS agreement with the buyer of a distressed client going through bankruptcy, protecting revenue and ensuring business continuity.Through my efforts, I drove major client wins, including McCourt Foundation, Tough Mudder, Cool Events, and ASO, delivering measurable results and driving revenue growth.

In my role as the Head of a $4-5M business, leading 40 employees across London, Singapore, and Sydney, I established a three-year plan aimed at growing revenue and maximizing margins through organizational structure optimization and strategies to take products to market and break into new markets.I optimized the team by recruiting, training, and developing a higher-performing, lower-turnover, multi-lingual team operating across three offices and continents, increasing productivity per rep by 75% and doubling product margin.By building strong relationships with the largest operators, I successfully re-established French, Italian, and German market dominance, converting them into customers in a short period of time.Through strategic and focused sales, I tripled revenue by expanding into existing and new markets such as France, Germany, New Zealand, and Hong Kong, by aligning marketing with sales and account management plans.Finally, I generated over $1m+ ARR of new business in less than 18 months, launching a new Camps Registration Software product with a new six-person team in the UK, delivering measurable results and driving revenue growth.

As a sales leader, I leveraged effective product and value proposition strategies to successfully defend against a new, aggressive competitor. By implementing a new solutions selling methodology and restructuring the organization to add more functions for scalability, my team achieved more than 150% of our sales targets, becoming the top producing team globally in 2014.Using a relationship-driven approach to solutions sales, I quickly grew my reputation in a new segment, opening up new market opportunities previously underserved.I developed a sales and account management plan that was aligned to customer needs, enabling us to beat and acquire market share from a key aggressive competitor. Through this plan, we were also able to successfully enter a new market, further expanding our customer base and driving revenue growth.

As a key member of the global strategic business development team, I was hired to drive growth in the APAC region. I leveraged my expertise in market mapping, networking, and consultative selling to uncover untapped opportunities and break into new markets.I quickly established myself as a mentor within the office, fostering a culture of collaboration and accountability that led to improved performance and higher levels of customer satisfaction.Through my efforts in networking and cold calling, I was able to nurture new relationships and create a pipeline of prospects in Indonesia, Singapore, and Hong Kong. I successfully closed several key deals in these markets, including the largest deal in APAC history, which was five times larger than the previous record.My ability to identify and capitalize on new opportunities, combined with my strong leadership skills and dedication to building relationships, were key factors in driving growth and expanding market share in the APAC region.

Delivered impressive sales results of approximately $0.5m through a combination of effective cold calling and relationship building techniques at a boutique headhunting firm.

Demonstrated a track record of outstanding performance as both an individual sales representative and manager, consistently ranking among the top 10 performers in the legal and financial services sectors across both the UK and Singapore markets.

Acquired foundational sales skills through an immersive, real-world experience of selling curriculum-based educational materials directly to parents in Northern California. Spent three months walking the streets, knocking on doors, and working up to 14 hours a day, six days a week to develop expertise in door-to-door sales.