Toby Hoff Email & Phone Number

Greater Orlando

Residential Construction and Land Acquisition

Greater Orlando

Greater Orlando

Built and cultivated relationships with local developers and land owners resulting in 800 new secured lots. Quickly sourced and got under contract the first new land deal in over a year (off market / Apopka).Aggressively pursued, and actively engaged in negotiations, on more than 2,000 lots. Maintained a robust pipeline of both short and near-term deals. Leveraged existing relationships to open doors that were previously closed the Orlando Division.Actively promoted Beazer in order to bring awareness to the Division’s new land strategy and access to capital.

Orlando, Florida Area

Responsible for finding, acquiring and prioritizing lot and land acquisitions to meet company targets. Crafting acquisition strategies that support growth, increase profitability, and mitigate capital risk. Negotiating land agreements/contracts/purchases. Conduct due diligence related to approvals, permits, zoning, engineering, building cost, soils/geology, improvement plans and other relevant factors; secures permitting and other requirements for property development

Orlando, Florida Area

Published a quarterly Executive Summary for Central Florida and Jacksonville analyzing new home trends. Established a fresh perspective on the market and revived an outdated publication.Hosted quarterly client luncheons and presented clear, relevant, and insightful analysis of annual and quarterly new home activity. Also covered growth patterns, buyer trends, provided actionable recommendations, and included a succinct analysis of national, state, and local economic activity. An engaging presentation style and a firm understanding of the market boosted attendance, but more importantly, began attracting the top executives in banking, home building, and land development to these quarterly client luncheons. Enhanced the Metrostudy brand by being invited to speak at multiple industry events; including the Mid-Year Construction review at the Greater Orlando Home Builders Association, Association of Florida Community Developers annual meeting, and as a guest speaker at a Northeast Florida Association of Realtors. Expanded media presence by engaging with reporters and analysts.

Orlando, Florida Area

Directed a market research team in providing clear, timely, and actionable analysis in support of land acquisition efforts. Led weekly meetings with Orlando, Tampa, and South Florida leadership teams. Provided strategy and feasibility on more than 12,000 lots, or over $600 million in assets, in the Florida and South Region. Deals that opened in line with recommended strategy had a nearly 100% proven ability to perform at or above plan. (Quantified by internal audit of all approved assets going back to 2013).Created board level presentations in support of land acquisition. These presentations provided the foundation for acquiring two of Orlando’s newest flagship communities, Hawks Crest & Sand Lake Sound. Increased regional efficiency and the ability to meet corporate growth targets by delivering annual strategic growth plans for all Florida Divisions. Enhanced profitability and significantly reduced capital risk by creating a comprehensive strategy for all new home communities early in the acquisition/development process. Regularly evaluated the performance of existing assets and provided an effective action plan based on CMA’s, field analysis, and market trends.

Orlando, Florida Area

Managed market research team. Provided timely and actionable analysis in support of land acquisition.Identified market risk to a flagship store under development. Research and recommendations supported increasing amenity budget by more than $1M. This not only insulated Orlando’s Watermark community from new competition within Horizons West, it outperformed every builder in West Orange. Leadership, focused market data, and clear strategy resulted in successful and highly profitable entries into three markets new to Meritage: Charlotte, Raleigh-Durham, and Tampa. In 2014 developed and employed a more effective way of processing Metrostudy new home data to evaluate the monthly sales performance of individual communities. This predated Metrostudy’s nearly identical “Sales and Contracts” platform, which utilized the same process, by four years. Created many regional tools and templates that better utilized and visualized internal and external data. These became the foundation for multiple national corporate reports used by senior executives today.

Supported Florida and Texas land acquisition within the newly created “STROPS” group. Maintained a regional database of closing and MLS listing data for the Florida and Texas regions. Provided the analysis that allowed the Orlando Division to proceed with their “Big Box” strategy during the height of the recession. Resulted in a struggling division becoming a top three builder in Central Florida.Set company standard for cleaning and processing raw data at crucial time in home building. Significantly reduced capital risk and increased C-Suite confidence in market analysis. Set the benchmarks for underwriting land deals that became, and still are, national standards.

Orlando, Florida Area

Assisted Land Department with entitlements, HOA management, data, and acquisition support.