Toby Jeffrey Email & Phone Number

Beverly Hills, California, Us

• Responsible for managing marketing campaigns in the UK for the world’s leading live entertainment promoter. Events span music concerts and comedy across a range of venues from stadium and arena tours to theatre and club shows• Managing the planning, budgeting and execution of bespoke UK marketing campaigns. Taking engaging and innovative ideas and delivering in a cost-efficient way across all media channels - including online, TV, print, radio, and outdoor• Campaigns include UK concert tours for The Who, BTS, Eagles, The 1975, Britney Spears, The Weeknd, Biffy Clyro, and Bon Jovi - which featured the highest selling concert in the UK of 2019 at Wembley Stadium. Comedy acts include Ricky Gervais, Jerry Seinfeld and Dave Chappelle • Key objectives include reaching core fans, generating broader awareness, and ultimately driving ticket sales for our UK tours• Collaborating with all stakeholders internally (promoters, PR, creative studio, sponsorship, ticketing, social/eCRM teams) and externally (artist, mgmt, agent, label, ticketing agents, venues) • Leveraging exclusive content, artist access, VIP experiences and merch with media partners and platforms to secure additional support to help promote our shows• Planning and execution of experiential and special event campaigns eg ‘The Who @ 52’, a fan pop-up shop launched in Soho, London. Mass-awareness driven through media/influencer invite-only launch event hosted by Roger Daltrey, then fanbase was engaged with world-exclusive vinyl and merch available in-store along with ‘Pinball Wizard’ competition and memorabilia exhibition• Utilising variety of insight tools and post campaign data analysis to identify trends and improve strategy for most effective use of budget• Identifying international opportunities and drawing on support from local teams in key territories where relevant• Ongoing testing of emerging platforms, media and tools to find suitable strategies for tours across a wide range of budgets

Santa Monica, California, Us

• International Product Manager within Universal Strategic Marketing, the international division that handles managing the planning, development and exploitation of UMG’s global catalogue repertoire• Working specifically within Global Priorities team, personally responsible for managing campaigns for Bob Marley, The Who, The Beatles, Elton John and all Walt Disney Records releases amongst other priority acts• Cover all aspects of a release campaign, from product A&R and origination, to budget allocation, manufacture, creating global release strategy, marketing tools creation and distribution, coordinating artist promotions and post campaign reporting• Developing multi-format releases spanning low cost budget releases to high end bespoke deluxe packaging and content, creating full product suite across digital and physical• Devising marketing strategies, reviewing local marketing plans, establishing sales targets and budgets with all territories and maintaining ongoing dialogue and reporting throughout campaigns• Planning promotional strategy for artists to ensure time is allocated to maximise marketing opportunities, coordinating promo schedules including booking travel when necessary• Incorporating non-traditional revenue streams into plans, including merch, touring, D2C, brand partnerships, sync and event planning• Applying consumer insight data and segmentation, sales and social demographical info to effectively inform campaign plans to establish and maximise engagement of target audience • Utilise existing digital platforms and tools, as well as observing behavioural trends to unlock potential of emerging tech innovations, partners and revenue streams • Foster and maintain close working relationship with artists, artist management, international markets and all other internal and external stakeholders• Create and deliver presentations to internal and external stakeholders when required

• Licensee for all Apple Records releases, including The Beatles Remasters (iTunes, CD, USB, Vinyl), John Lennon Remasters and the Apple Records Box Set• Licensee for all Disney music releases, which include all Channel (Camp Rock, Hannah Montana) and Studio (Up!, Toy Story 3, Alice In Wonderland, Daft Punk’s Tron: Legacy) soundtrack campaigns for Europe, Middle East & Africa• Manage campaigns for EMI’s Jazz imprint label - Blue Note Records, developing and implementing creative marketing strategies and coordinating PR• Creation and distribution of all international marketing and promotion assets and tools to EMEA territories including music, online media, press tools, merchandise and campaign updates.• Liaising with key production and manufacturing contacts to establish delivery deadlines of parts, whilst evaluating feasibility and costs of special packaging options for CD and Vinyl• Coordinating delivery of digital product with Digital Supply Chain for formats including DBX and iTunes LP’s• Identifying, securing and creating additional assets and content for retail exclusives and promotion• Utilising P&L accounts to agree, prepare and maintain budgets, thus ensuring projects adhere to financial constraints • Using consumer insight data and segmentation to establish opportunities within various demographics and appropriate marketing strategies for priority projects• Working with artists/artist management to maintain and develop relationships whilst managing project expectations • Liaising with artist management/artist relations/PR to organise promo schedule and venues/travel/accommodation to maximise media coverage for promotional trips• Planning and implementing PR campaigns through regional and national press and radio, TV and online• Wide range of digital marketing activity including Google Adwords PPC campaigns, Affiliate tagging and tracking, design and circulation of artist, label and genre mailers

• Implementing knowledge of HTML and CMS to update and develop artist and label websites by uploading and managing media content • Keeping news and media content up to date on a broad range of artist’s social networking sites• Design and build of artist/genre mailout, 65000+ recipients D2C, developing extensive knowledge of CRM best practise• Investigating and implementing new and existing methods and platforms to reach audiences and drive sales (seeding bloggers, online advertising, P2P tagging, viral campaigns, competitions, brand alignment) • Compiling online reports for Digital Marketing Manager, including use of eBiz, Omniture and Google Analytics as source of web traffic information for analysis• Daily generation of department reports including key highlights, digital charts and database activity, and preparation of weekly key highlights• Day-to-day dealing with suppliers, venues, artists’ managers, media companies and design studios• Assisting UK Undercurrent Street-Team Manager to maximise grass-roots marketing with organisation of activity with UK’s largest in-house Street-Team to assist with promotion and data-capture

Santa Monica, California, Us

• One Year placement for degree, as HR Assistant reporting directly to HR Director of Universal Music UK• Gained a wide knowledge and understanding of the music industry through working with colleagues in all labels and aspects of the company.