Toby Jeffrey Email & Phone Number

Beverly Hills, California, US

• Responsible for managing marketing campaigns in the UK for the world’s leading live entertainment promoter. Events span music concerts and comedy across a range of venues from stadium and arena tours to theatre and.
• Managing the planning, budgeting and execution of bespoke UK marketing campaigns. Taking engaging and innovative ideas and delivering in a cost-efficient way across all media channels - including online, TV, print.
• Campaigns include UK concert tours for The Who, BTS, Eagles, The 1975, Britney Spears, The Weeknd, Biffy Clyro, and Bon Jovi - which featured the highest selling concert in the UK of 2019 at Wembley Stadium. Comedy.
• Key objectives include reaching core fans, generating broader awareness, and ultimately driving ticket sales for our UK tours
• Collaborating with all stakeholders internally (promoters, PR, creative studio, sponsorship, ticketing, social/eCRM teams) and externally (artist, mgmt, agent, label, ticketing agents, venues)
• Leveraging exclusive content, artist access, VIP experiences and merch with media partners and platforms to secure additional support to help promote our shows

Santa Monica, California, US

• International Product Manager within Universal Strategic Marketing, the international division that handles managing the planning, development and exploitation of UMG’s global catalogue repertoire
• Working specifically within Global Priorities team, personally responsible for managing campaigns for Bob Marley, The Who, The Beatles, Elton John and all Walt Disney Records releases amongst other priority acts
• Cover all aspects of a release campaign, from product A&R and origination, to budget allocation, manufacture, creating global release strategy, marketing tools creation and distribution, coordinating artist promotions.
• Developing multi-format releases spanning low cost budget releases to high end bespoke deluxe packaging and content, creating full product suite across digital and physical
• Devising marketing strategies, reviewing local marketing plans, establishing sales targets and budgets with all territories and maintaining ongoing dialogue and reporting throughout campaigns
• Planning promotional strategy for artists to ensure time is allocated to maximise marketing opportunities, coordinating promo schedules including booking travel when necessary

• Licensee for all Apple Records releases, including The Beatles Remasters (iTunes, CD, USB, Vinyl), John Lennon Remasters and the Apple Records Box Set
• Licensee for all Disney music releases, which include all Channel (Camp Rock, Hannah Montana) and Studio (Up!, Toy Story 3, Alice In Wonderland, Daft Punk’s Tron: Legacy) soundtrack campaigns for Europe, Middle East &.
• Manage campaigns for EMI’s Jazz imprint label - Blue Note Records, developing and implementing creative marketing strategies and coordinating PR
• Creation and distribution of all international marketing and promotion assets and tools to EMEA territories including music, online media, press tools, merchandise and campaign updates.
• Liaising with key production and manufacturing contacts to establish delivery deadlines of parts, whilst evaluating feasibility and costs of special packaging options for CD and Vinyl
• Coordinating delivery of digital product with Digital Supply Chain for formats including DBX and iTunes LP’s

• Implementing knowledge of HTML and CMS to update and develop artist and label websites by uploading and managing media content
• Keeping news and media content up to date on a broad range of artist’s social networking sites
• Design and build of artist/genre mailout, 65000+ recipients D2C, developing extensive knowledge of CRM best practise
• Investigating and implementing new and existing methods and platforms to reach audiences and drive sales (seeding bloggers, online advertising, P2P tagging, viral campaigns, competitions, brand alignment)
• Compiling online reports for Digital Marketing Manager, including use of eBiz, Omniture and Google Analytics as source of web traffic information for analysis
• Daily generation of department reports including key highlights, digital charts and database activity, and preparation of weekly key highlights

Santa Monica, California, US

• One Year placement for degree, as HR Assistant reporting directly to HR Director of Universal Music UK
• Gained a wide knowledge and understanding of the music industry through working with colleagues in all labels and aspects of the company.