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Set the creative bar for digital, social and TVC including web video, 60-second broadcast commercials, and video branding for large outdoor events. Partner with clients and brands to build emotional connections with customers that enhance the brand and boost revenue. Streamline processes and communicate clear expectations to creative teams to deliver projects on time and within budget in a high-pressure, deadline-driven environment. Develop KPIs and monitor the effectiveness of video and social productions. Foster a creative environment where ideas are welcome and encourage staff development through training and work on new projects.Specialties: Producing, Creative Management, Adobe Premiere, Salesforce, After Effects, Music Licensing, Google Docs, SEO, Video Encoding, WordPress
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Executive ProducerNested Studios Nov 2022 - Present
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Senior Video ProducerIdea Ranch Aug 2022 - Nov 2022Tulsa, Oklahoma, UsContract Senior Producer working on Folds of Honor, Carhartt, and AMPEX content captures. -
Director Of ProductionConsumeraffairs Aug 2021 - Aug 2022Tulsa, Oklahoma, UsBuilt and tested a variety of different video concepts to support the editorial content team. Produced multiple video and photography shoots to support original imagery on the website. Coordinated with marketing to supply original video content for various campaigns. Optimised original content on YouTube Channel. Managed customer Video Testimonial platform with external vendor. Position was terminated due to restructuring. -
Director Of ProductionLevitate Nov 2018 - Aug 2021Atlanta, UsManaged a team of 11 Production Managers who each manage around 15-20 videos at a time. Developed improved efficiency and processes in a remote environment. Integrated cost saving solutions around payment processing and contractor workflows. Searches, interviews, and sources high end animators, editors, and cinematographers in all areas of the U.S. Assists in final stages of sales process to convert new clients. Lead production department Generating $2M+ revenue on 1,500 pieces of content in 2019, and $1.5M+ on 950 pieces of content in 2020 (sales down due to pandemic). Standardised processes for licensing, working with talent/vendors, etc. in the absence of a legal advisor, and created a database for tracking licensing, voice-over, music, video footage and image rights. -
Director Of Production, Senior ProducerIdea Ranch Aug 2012 - Nov 2018Tulsa, Oklahoma, Us* Produce video content on budgets from $5K to $500K, leveraging both internal and external talent.* Generated $1.2M+ on 360 pieces of content in 2016, and $800K on 250 pieces of content in 2017, with half of the original staff (company down-sized due to lost accounts). * Produced a 40 video campaign (20 broadcast spots, 20 web videos) for a major national client that covered 5 states and took 4.5 months from concept to delivery. One 60 sec spot won a Golden Moose Award; one social media video garnered more than 250K views. * Established a production review process to track budgets and profit margins; worked with CFO to build a monthly "video report card" to speed reporting and assess creative and production hits and misses. * Collate all project budgets into a single spending report and meet monthly with project teams to review budgets and assess progress.
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Agency ProducerIdea Ranch Mar 2012 - Sep 2012Tulsa, Oklahoma, Us* Standardized processes for licensing, working with talent/vendors, etc. in the absence of a legal department, and created a database for tracking licensing, voice-over, music, video footage and image rights. * Received 3 Addy Awards for TV spots developed for Barnett Powering Progress. * Raised the creative bar for onsite video production by adopting the use of new technologies such as drones and camera stabilization, and establishing innovative production workflows to improve end-products.
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Editor And ProducerMtv Networks Aug 2005 - Feb 2012New York, Ny, UsHired full time after 2 internships. Promoted through a series of increasingly responsible positions. Produced, edited, directed and acquired video content. Created/pitched brand improving strategies. Developed and led a creative team of 15. Implemented new project technologies, wrote and developed film/video spots (online promotion, integrated marketing projects, etc.), and drove revenue growth by increasing video streams. * Cultivated strong industry relationships with major labels that fostered partnership/sponsorship deals by interviewing (as senior interviewing producer) and producing music segments with more than 300 top 40 artists over a 4-year period; received high accolades from numerous artists for outstanding interviews.* Developed/implemented strategic initiatives that drove streams while minimising budgets and improving look/style.* Produced and directed after show live stream shows for the SKINS and MY LIFE AS LIZ franchises; a novel concept that proved highly successful in driving live video streams. Created after show segments for Teen Mom, 16 and Pregnant, and Jersey Shore after show segments which consistently averaged 500K stream per video.* Improved post-production workflow and reduced production costs with new processes and procedures.* Produced successful, integrated marketing projects for large brands such as Ford, Air Force, and Sonic. * Directed and produced the Greatest Moment in Rock Series; featuring stories from current artists about rock legends such as Van Halen, Ozzy Osborne, and more.* Assisted on successful Katrina Relief Promo (featured 50 Cent ì Get Rich or Die Trying), served as production assistant on Rogue Wave Publish My Love music video, and assisted with several on-air billboard promos (2005). -
Apple Campus RepresentativeApple Jan 2004 - Aug 2005Cupertino, California, Us- Operated promotional website and trained faculty and students in various colleges - Created annual iMovie festival in Education College - Facilitated marketing product demos on campus
Toby Leddy Skills
Toby Leddy Education Details
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University Of OklahomaMedia -
University Of OklahomaAdvertising
Frequently Asked Questions about Toby Leddy
What company does Toby Leddy work for?
Toby Leddy works for Nested Studios
What is Toby Leddy's role at the current company?
Toby Leddy's current role is Director of Production / Executive Producer.
What is Toby Leddy's email address?
Toby Leddy's email address is to****@****eba.com
What is Toby Leddy's direct phone number?
Toby Leddy's direct phone number is +164620*****
What schools did Toby Leddy attend?
Toby Leddy attended University Of Oklahoma, University Of Oklahoma.
What are some of Toby Leddy's interests?
Toby Leddy has interest in Indie Films, Rock, Education, Science And Technology, Camping, Bowling, Apple Computer, Arts And Culture.
What skills is Toby Leddy known for?
Toby Leddy has skills like Final Cut Pro, Video Production, Video, Video Editing, Producing, Television, Editing, Post Production, Creative Direction, Film, Photoshop, Broadcast.
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