Commercial and results driven strategic marketeer with 20 years’ experience across both agency and media owner disciplines and an intimate knowledge of the marketing process from conceptualisation to execution. I am always conscious of delivering value to my clients and am always able to justify media spend in terms of return on investment. I have experience of both DR & brand planning and have a deep rooted appreciation of all media channels. I have a proven track record in driving significant and sustained growth and in successfully developing and launching new propositions to a wide variety of clients. I am inherently customer insight focused with the ability to effectively execute strategies in a targeted and creatively engaging way. My experience spans both B2B and B2C markets, exploiting online and offline tools at local, national and international level. I am an effective leader and an accomplished multi tasker who is able to prioritise tasks and has a focus on team development and business management.Alongside my partners, I am in the process of building, leading and mentoring a hugely talented and high performing team. I have a considered approach to delivering solutions to my clients’ marketing needs, am pro-active, adaptable and truly passionate, delivering a best in class marketing operation.Whilst my original practice was that of a media planner / buyer, since having completed our MBO, my focus has expanded to the wider management of our business in terms of future expansion strategy, management accounts and the organic development of current client relationships. We strive to keep ahead of our competitors offering our clients a 360 degree media consultancy that breaks new ground at every opportunity.