Vice President Global Marketing
Current
Oct 2023 - Present
AeroLeads people directory · profile
Toby Mcdell Email & Phone Number
VP Global Marketing
at
BOA®
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
VP Global Marketing
Location
Sankt Lorenz, Upper Austria, Austria
Company size
Who is Toby Mcdell? Overview
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Quick answer
Toby Mcdell is listed as VP Global Marketing at BOA®, a company with 202 employees, based in Sankt Lorenz, Upper Austria, Austria. AeroLeads shows a matched LinkedIn profile for Toby Mcdell.
Toby Mcdell previously worked as Vice President Global Marketing at Boa® and Snr. Director of Global Marketing at Boa®. Toby Mcdell holds Bachelor Of Commerce (Bcom), Marketing/Management from University Of Otago.
Company email context
Email format at BOA®
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BOA®
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Profile bio
About Toby Mcdell
Senior leader, coach and team player. Strong strategic thinker, planner and executer. Creative marketer with proven track record of research lead innovation. Marketing of premium products within Sports, Technology, FMCG, Beer, Wines & Spirits categories. B2C and B2B. Deep understanding of and experience with all major marketing & sales mix pillars (Consumer/Shopper research, Product Management, Media planning and buying, Social, Corporate Communications, Sponsorship/Events, Gastronomy, Trade/Retail and experiential). Strong track record of working across diverse cultures and geographies within International and local organisations.
Listed skills include Marketing Strategy, Marketing, Marketing Communications, Management, and 9 others.
Current workplace
Toby Mcdell's current company
Company context helps verify the profile and gives searchers a useful next step.
Boa®
9 roles
Toby Mcdell work experience
A career timeline built from the work history available for this profile.
Snr. Director Of Global Marketing
Feb 2023 - Oct 2023
Head Of Marketing Emea
Member of Regional and Global Leadership Team. Development and execution of regional marketing plan to support all Sport, Workwear and Medical product segments (Media Planning and Buying, Brand campaign development, Brand Partner/Customer marketing, Athlete and Event sponsorship, Social, PR, Trade/Retail activation). Global Business Unit Marketing Lead for.
Jan 2018 - Jan 2023
Head Of Global Marketing (Non-Energy)
Global project lead for 'Non-Energy' beverage range development and pilot roll-out. Responsibilities included Consumer/Shopper research, Product and Packaging development, Brand Positioning, Creative Strategy and Campaign development, setting of global launch guidance including P&L, Consumer Marketing and On & Off-premise channel approach. Overall.
Nov 2015 - Aug 2017
Head Of Marketing Rbnz
Member of Senior Leadership Team, responsible for setting strategic direction and managing execution of marketing programme in line with targets, budgets and international guidelines. Day to day management of all marketing activities including products, campaigns, athletes/opinion leader projects, events, student brand management and consumer collecting.
Jan 2013 - Dec 2015
Global Brand Manager - Head Of Cross Marketing & Consumer Activation
Established and lead new department aimed at better integrating marketing and sales activities across Red Bull Energy Drink & Red Bull Media House organisations. Worked with International Marketing (Culture, Sports, Comms & Media) and Sales (On and Off-Premise) Heads to develop integrated marketing / promotional strategy and global execution guidelines..
Mar 2010 - Dec 2012
Global Trade Marketing Manager
Responsible for development and implementation of International Trade Marketing Strategy, Standards and Tools across 164 countries to support Category Management, Account and Field Sales Teams with driving awareness, trial and purchase of Red Bull products in key sales channels.Key tasks included leading consumer/shopper creative development, print &.
Mar 2008 - Feb 2010
Account Director
Craftwork Marketing
Integrated Marketing Agency. Focus Beer, Wines and Spirits. (Constellation Europe, Campari Brands)
Jan 2006 - Mar 2008
Account Manager
Integrated Marketing. Focus - Beer, Wines and Spirits, FMCG, Charity, Property.
Jul 2004 - Dec 2005
Team & coworkers
Colleagues at BOA®
Other employees you can reach at boatechnology.com. View company contacts for 202 employees →
BD
Bobby Dickensheets
Colleague at Boa®
Denver, Colorado, United States, United States
View →
MR
Md Romal
Colleague at Boa®
Nashua, New Hampshire, United States, United States
View →
DW
Danny Williams
Colleague at Boa®
Denver, Colorado, United States, United States
View →
NS
Nadia Spencer
Colleague at Boa®
Pomona, California, United States, United States
View →
RB
Rob Ballantyne
Colleague at Boa®
Denver, Colorado, United States, United States
View →
AM
Alessandro Manzato
Colleague at Boa®
Austria, Austria
View →
LF
Lixia Fan
Colleague at Boa®
Huntersville, North Carolina, United States, United States
View →
HV
Helsing Van
Colleague at Boa®
Indonesia, Indonesia
View →
TY
Tina Yuan
Colleague at Boa®
China, China
View →
NM
Nate Meister
Colleague at Boa®
Littleton, Colorado, United States, United States
View →
Bobby Dickensheets
Colleague at Boa®
Denver, Colorado, United States, United States
View →
MR
Md Romal
Colleague at Boa®
Nashua, New Hampshire, United States, United States
View →
DW
Danny Williams
Colleague at Boa®
Denver, Colorado, United States, United States
View →
NS
Nadia Spencer
Colleague at Boa®
Pomona, California, United States, United States
View →
RB
Rob Ballantyne
Colleague at Boa®
Denver, Colorado, United States, United States
View →
AM
Alessandro Manzato
Colleague at Boa®
Austria, Austria
View →
LF
Lixia Fan
Colleague at Boa®
Huntersville, North Carolina, United States, United States
View →
HV
Helsing Van
Colleague at Boa®
Indonesia, Indonesia
View →
TY
Tina Yuan
Colleague at Boa®
China, China
View →
NM
Nate Meister
Colleague at Boa®
Littleton, Colorado, United States, United States
View →
5 education records
Toby Mcdell education
Bachelor Of Commerce (Bcom), Marketing/Management
Financial Analysis For Non-Financial Managers, Business Administration And Management, General, Distinction
Isp Diploma, Marketing And Sales Promotion
Institute Of Sales Promotion Uk
Basi Level One Ski Instructor Certificate
Treble Cone Ski School
Education record
FAQ
Frequently asked questions about Toby Mcdell
Quick answers generated from the profile data available on this page.
What company does Toby Mcdell work for?
Toby Mcdell works for BOA®.
What is Toby Mcdell's role at BOA®?
Toby Mcdell is listed as VP Global Marketing at BOA®.
Where is Toby Mcdell based?
Toby Mcdell is based in Sankt Lorenz, Upper Austria, Austria while working with BOA®.
What companies has Toby Mcdell worked for?
Toby Mcdell has worked for Boa®, Boa Technology, Red Bull, Red Bull Gmbh, and Craftwork Marketing.
Who are Toby Mcdell's colleagues at BOA®?
Toby Mcdell's colleagues at BOA® include Bobby Dickensheets, Md Romal, Danny Williams, Nadia Spencer, and Rob Ballantyne.
How can I contact Toby Mcdell?
You can use AeroLeads to view verified contact signals for Toby Mcdell at BOA®, including work email, phone, and LinkedIn data when available.
What schools did Toby Mcdell attend?
Toby Mcdell holds Bachelor Of Commerce (Bcom), Marketing/Management from University Of Otago.
What skills is Toby Mcdell known for?
Toby Mcdell is listed with skills including Marketing Strategy, Marketing, Marketing Communications, Management, Marketing Management, Sales, Event Management, and Social Media Marketing.
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