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Commercial business leader with 25+ years experience across digital, print, radio, press, magazines and SAAS businesses leading large sales, marketing and product teams through transformation and growth. Most recently hired by Ascential as part of a newly formed trouble shooting team (Enterprise), working across the Ascential portfolio of brands (Cannes Lions, WARC, WGSN, EDGE)Seconded to Hudson MX (part owned by Ascential and Private Equity), to drive strategy and revenues as part of the Hudson MX Executive Management team.Re joined N&S to work across numerous business ventures and potential acquistions, whilst managing the day to day operations of The Health Lottery.
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Chief Revenue Officer / Interim Ceo The Health LotteryNorthern And Shell Feb 2024 - Jun 2024London, England, United Kingdom -
Executive Vice President, Commercial PartnershipsHudson Mx Feb 2023 - Feb 2024London, New YorkAscential / PE backed SaaS platform. Member of the leadership team at Hudson MX: Provider of the first and only fully cloud-based platform for end-to-end media buying, billing and paying.Working with Global HoldCos, Global brands, responsible for global partnerships and revenues. -
Vice President, Ascential EnterpriseAscential Jan 2020 - Feb 2023London, United KingdomHired by Ascential to help launch the newly formed Enterprise team, responsible for driving large global relationships and revenues across Ascential's portfolio or businesses.Seconded immediately to troubleshoot across the Digital Commerce businesses (EDGE) working with global brands - L'Oreal, Reckit and Essity. Year 2/3 secondment to Hudson MX (Ascential being the majority investor at the time) to bolster commercial management. Responsible for Global HoldCo and client direct revenue. -
ConsultantAscential Jun 2019 - Dec 2019London, United KingdomCommercial / Business consultant (fixed term) Employed to review and bolster a commercial division within the Ascential portfolio. -
Advisory Board MemberMcap Asset Management Sep 2018 - Jan 2022
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Chief Revenue OfficerNorthern And Shell Jul 2015 - Aug 2018London, United KingdomReporting to the N&S board and chairman, brought into this role to transform the commercial business, including but not limited to its take-to-market strategy, sales, product and marketing teams, HR practices and, ultimately, to reverse revenue decline. I was then tasked with the lead on the business sale to TMMedia. P&L responsibilities of circa £70m.• Delivered market-beating revenue performance across all revenue streamso digital revenue from £5m to £22m contribution within three yearso video advertising +66 YoY (2016-17)o programmatic advertising revenue +44% YoY (2016-17)o creative solutions revenue +133% YoY (2016-17)• Complete accountability to the board and chairman for all teams, excluding editorial, encompassing: commercial, product, legal, HR, operations, research and insight, data, CRM and marketing• Hired, built and maintained award-winning team and audience platform• Headcount responsibility of +150• Launched events arm, including two revenue-positive annual awards: the OK! Beauty Awards, and the Express Home and Living Awards• Acted as brand ambassador for the business and repositioned N&S within the marketo Removed the business from barter revenue dependency with no material loss to the overall P&L o Devised simple and clean trading book for West End agencieso Monthly C-suite client lunches with FTSE 100 and beyond -
Commercial Director, Aol Advertising. Huffington Post, Aol Video, Ad.Com, Aol BrandsAol Dec 2011 - Jun 2015London, United KingdomRe-hired to AOL post GoViral acquisition, before moving on to lead the commercial launch of HuffPost into the UK, alongside the commercial output of all AOL’s B2C and B2B platforms.• Worked with founders to integrate goViral proposition into AOL network• Launched HuffPost commercially in the UK• Responsible for selling and delivering the very first HuffPost brand campaign globally: the award-winning Inspired by Iceland travel platform• Oversaw UK revenues of circa £60m• Responsible for all commercial output, research and insight, take-to-market strategy and all brand advertising -
Commercial Director / Client Services DirectorGoviral Nov 2010 - Dec 2011London, United Kingdom• Hired to position goViral appropriately in market ahead of potential sale• Close working partnership with chairman and CEO• Direct client relationships with UK and international advertisers• Responsible for UK commercial strategy
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Head Of Premium SalesAol Feb 2010 - Aug 2010 -
Head Of Client SalesAol Dec 2008 - Feb 2010 -
New Business Director (Men'S Lifestyle Portfolio)Bauer Media Feb 2008 - Aug 2008 -
Brand Director, Men'S LifestyleBauer Media Jan 2007 - Mar 2008 -
Group Advertising Director, Men'S LifestyleBauer Media Mar 2006 - Jan 2007 -
International Commercial Director (Fhm International)Bauer Media Aug 2005 - Jan 2007 -
Strategic Planning ManagerIndependent Newspapers Jan 2003 - Aug 2005 -
Category ManagerViacom Outdoor Oct 2001 - Oct 2002 -
Sales ExecutiveOpus Gwr Group Jan 1997 - Jan 2000
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Sales PlannerCapital Radio Jan 1996 - Jan 1997
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Frequently Asked Questions about Toby Morris
What is Toby Morris's role at the current company?
Toby Morris's current role is Chief Revenue Officer, Northern & Shell.
What is Toby Morris's email address?
Toby Morris's email address is to****@****l.co.uk
What is Toby Morris's direct phone number?
Toby Morris's direct phone number is +120861*****
What schools did Toby Morris attend?
Toby Morris attended University Of Wolverhampton.
What skills is Toby Morris known for?
Toby Morris has skills like Digital Media, Digital Strategy, Online Advertising, Mobile Marketing, Digital Marketing, New Media, Ad Networks, Media Buying, Display Advertising, Ad Serving, Advertising, Mobile Advertising.
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Toby Morris
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