Toby Skinner Email & Phone Number

San Francisco Bay Area

San Francisco, US

- Advising founders an all aspects of marketing as they launch a Web 3 / DePIN weather station network.- Brand and website development, community management Discord (>40,000 members) and X- Business development outreach for data licensing opportunities

Leading a collective of consultants working with early stage startups in the AI, Saas, Fintech and Blockchain industries on growth strategies and market research.

London, England, GB

Advise on all aspects of user growth - from acquisition through to activation, retention, re-engagement and revenue optimization.

New York, New York, US

San Francisco, CA, US

Leader of the User Acquisition and User Lifecycle teams, driving rapid member growth of small, independent business owners that contributed to Series D and E investment rounds in 2021 at a $2.4 billion valuation.

Chicago, IL, US

Worked on optimizing the marketing and sales funnel, providing recommendations and conducting negotiations with MarTech vendors.

San Rafael, CA, US

- Guided the company through a re-branding exercise.- Laid out a new cross-channel marketing strategy and set up measurement tools to provide attribution and ROI metrics for all media spend - and to establish retargeting audiences.- Developed brand messaging strategy for a new website (in development).- Set up a new social media strategy including paid.

Berkeley, California, US

- Implemented an integrated growth strategy for AAA House Manager - Established a full marketing tech stack to provide attribution for lead capture and conversion- Advised on optimal CRM strategy for lead nurturing, sales and revenue generation- Managed all user acquisition through in-bound and out-bound marketing channels (SEO, SEM, Content, Paid Social.

Berkeley, California, US

Overhauled the user acquisition trajectory during a crisis stage by transforming their marketing strategy to a growth mindset with a robust martech stack to support a performance driven approach (versus a more traditional, brand centric focus).

Sandy, Utah, US

- Helped establish the right marketing tech stack to understand the user lifecycle and optimize subscription business- Planned and implemented a paid UA strategy to grow global subscription based

Luxembourg, Grand Duchy Of Luxembourg, LU

- Advised on brand and growth strategies for Viber in the US, leveraging the e-commerce capabilities from the acquisition of ShopChat.- Conducted a user research project to understand Viber's US user base and identify market opportunities.- Launched a user acquisition campaign on SnapChat.

San Francisco, California, US

Acquired by Rakuten Viber in July 2017- Manage user growth strategy and advise the founders on all marketing and brand strategy- Manage paid UA campaigns on SnapChat, Facebook, Google, Apple Search Ads- ASO and SEO strategy- Assist with PR and influencer campaign tactics

San Jose, CA, US

- Developed and launched the go-to-market strategy for the B2B telecommunications brand, Sideline. - Established lead generation and nurturing funnels including SEM and retargeting tactics.- Drove millions of monthly app downloads through meticulous ASO strategies and paid UA campaigns across multiple channels including Facebook, Google AdWords, TV.

• Managed the re-design and re-launch of the Weather Underground brand, including new logo, visual style guide and new user interfaces for all digital products including wunderground.com.
• Launched apps across many digital platforms including iPhone, Android, Windows, BlackBerry, Google Chrome, Google TV, Roku and multiple tablet devices.
• Managed SEO campaigns to grow international traffic to wunderground.com. Generated over 200% increase in monthly ad revenue from UK search traffic in 9 months.
• Developed messaging and sales pitches for digital ad sales team including research, media kits, responses to RFPs, in-meeting presentations, case studies, videos and on-site landing pages – contributing to a 300%.
• Implemented B2B campaigns to increase brand awareness within media buying industry – print & digital ad campaigns, videos, social media, direct mail, emails, schwag, guerrilla marketing campaigns.
• Responsible for planning more than 35 events and conferences per year to build deeper brand awareness and relationships with the media buying communities.

London, England, GB

• Established and maintained brand consistency in the US, in line with the International Bonhams Auctioneers Group.
• Developed corporate marketing campaigns to increase brand awareness across the US and promote over 100 auctions per year – buying and creating advertising, direct mail, email campaigns, events and PR.

London, England, GB

• Managed the ongoing corporate advertising strategy
• Supervised marketing campaigns for all European operations (30 offices in 11 countries)
• Produced all corporate literature (with external creative agency and in-house design team)
• Forecasted and monitored all European marketing budgets.
• Managed team of 7 direct reports
• Launched new offices in Paris and Rome – advertising campaigns and launch events.

Master Of Science (Msc), Business Management

Ba, History Of Art & Architecture

Education record