Toby J. Tabaczynski Email & Phone Number

Greater Detroit Area

Providing Business Development, Marketing and Leadership skills for nonprofit and for profit organizations that identify growth opportunities and strategies appropriate for your business.

Detroit, Michigan

From our studios in Midtown Detroit, WDET 101.9FM, creates and curates an award-winning mix of news, music and cultural content and events that is unique as the city and region we serve. As Detroit's flagship NPR station and the authentic voice of Detroit, WDET broadcasts and contributes to popular national shows like Morning Edition and All Things.

Greater Detroit Area

• A key member of the Client Strategy Team. Primary responsibilities included brand and lead gen development, direct local and statewide marketing and business development strategies for Michigan.com representing the.
• Lead strategic branding and storytelling initiatives and campaigns to support and strengthen the Michigan.com brand and revenue goals
• Manage all B2B marketing, communications and advertising… Show more A key member of the Client Strategy Team. Primary responsibilities included brand and lead gen development, direct local and statewide marketing and.
• Manage all B2B marketing, communications and advertising including website, display, SEO/SEM, email marketing, social media, and events
• Developed and managed B2B lead generation and tracking process
• Collaborate with sales teams to drive results in key areas including world class sales and marketing transformation, client development and creative integrated marketing solutions Show less

Greater Detroit Area

• Coaching, training and building team of Digital Specialist to support, manage and grow all business segments including: automotive, finance, education, health care, retail and real estate clients with revenue.
• Identify relevant data and research to formulate effective, measurable marketing strategies and solutions.
• Present integrated, big picture digital (integrated) solutions to agency and direct businesses

• Direct, manage and grow digital revenue for the CBS Detroit cluster of radio and TV properties
• Collaborate with six radio stations and two TV station teams to develop integrated marketing solutions
• Led digital revenue growth of over 30% in first year
• Lead digital training for sales and management team
• Hire and manage digital and creative staff

• Develop, manage, grow interactive capabilities and revenue solutions for three radio properties that included online contesting, sweepstakes and prize fulfillment, video production, social media/mobile marketing.

• Directed the development of the WJR radio digital brand and revenue strategies
• Led interactive division of account team that was the #1 billing digital revenue station in the country for Citadel Broadcasting

• Closed over 100 new deals in recurring and project-based revenue over 20-month period presenting Internet infrastructure and business solutions, website development, business continuity and marketing resources to.
• Supported development of new product marketing, competitive pricing and market analysis as well as corporate PR/marketing efforts

• Principal who helped build and grow marketing/communications agency wearing all the hats needed in a mid-sized agency
• Directed all aspects of client marketing, strategy, planning, production and supervision servicing a client list of: Tier One automotive suppliers, local and national retail, Christian/non-profit organizations and.