Toby Winston Email & Phone Number

Led vision, product, and marketplace strategies with financial and commercial acuity that exceeded company goals.• Built the assortment strategy through consumer mindsets to create a best-in-class consumer experience while achieving over $100M in annual sales.• Led cross functional team of merchandise planning, allocation, and business planning consistently delivering seasonal growth of 18%. • Implemented seasonal strategy, brand campaigns, product education and merchandise presentation attaining double digit growth through functional partners.• Created E2E line plans with global and geography merchants answering consumer needs by leveraging analytics.• Mentored, coached, and developed direct reports fostering career goal achievement.

Designed, developed, and executed buy plan and sales strategies with product selection that aligned with consumer demand and market trends.• Delivered most profitable and productive assortments of over $70M annually by creating and driving category vision.• Led weekly reporting where key business drivers are vetted against seasonal buys, adjusting current and future assortment direction and ensuring category growth.• Built consumer insights using historical data, analytics, and real time market feedback to answer opportunities, strengthen sales and enhance the consumer experience.• Reduced total SKU count by 18% increasing productivity and ROI.

Created profitable omnichannel financial plans through sales, inventory, product, and consumer analysis that exceeded business objectives and financial goals.• Led assortment planning strategy that consistently delivered 12% quarterly sales growth for Men’s Sportswear and Nike Skate.• Advised leadership, merchants, and allocators on budget, assortment, SKU count, promotional, and inventory strategies. • Analyzed sales, traffic, and conversion trends against inventory plans to deliver over 70% sell-through for positive net margin.• Managed markdown process to maintain profitability by balancing consumer demand, minimizing margin loss, and evaluating purchasing trends.• Drove inventory management strategies and replenishment goals to a 90% in-stock rate by monitoring inventory levels and directing channel adjustments.

Built seasonal and annual assortments partnering with product creation, sales, and marketing creating alignment on strategies and priorities.• Created product strategy for stores and digital commerce generating $30M in annual sales by planning, building, and trading consumer right assortments.• Managed digital creative and retail product presentation teams to effectively market and display category products.• Provided consumer insights to design team that answered missed opportunities and changing trends to increase market share.

Managed online merchandising efforts, including product categorization, sequencing, cross-sells, upsells, outfit configuration and filter application.• Merchandised ecommerce sites for Mountain Hardwear, Columbia and Sorel totaling $22MM in revenue.• Managed new product arrivals, ensuring copy, images and pricing met quality assurance standards in alignment with merchandising strategy.• Increased conversion through promotions, product location, brand support and content management.

Responsible for creating, implementing, and achieving total P&L of over $16M in annual sales.• Sales and Operations Manager for product, customer service, banking/auditing, supply chain, facility maintenance, and new system migrations. • Project manager for a $3M store remodel creating company framework for future renovations. • Created a product logistic team that segmented functions to allow for superior customer engagement and increased sales by 15%. • Developed a service shop business plan that increased production and unit sales by 20% through role clarity, improved training, coaching, and success recognition.