Toby Lee Email & Phone Number

California, United States

San Francisco, CA, US

Redwood City, California, US

• Owned all paid media strategy and execution (search, social, display), expanding into international markets for further growth
• Launched ABM-focused strategies in conjunction with Sales and Design to improve campaign efficacy
• Built out performance tracking dashboards to track budget, analyze and implement efficiency changes
• Increased organic traffic and content library through SEO friendly contentAbout Simpplr: Simpplr is the modern intranet that transforms the work experience for all employees – wherever and however they work. Last.

Mountain View, CA, US

• Launched global partnerships to increase adoption of underutilized Quora for Business features
• Defined and implemented personas to source and target agencies to grow Quora's ads platform
• Partnered with Sales and Legal to improve advertiser activation through the creation of 25+ geo-specific industry vertical insight reports with exclusive internal data
• Improved website conversion rate through revamped landing page strategy from external sources

Mountain View, CA, US

• Led paid acquisition efforts to profitably increase global user base
• Developed onboarding program for XX new sales team hires, enabling faster revenue-generating activities
• Created multichannel demand generation programs to increase leads for Quora for Business through content development and paid acquisition
• Developed scaled programs to identify and recruit new content creators for the newly launched Quora+ subscription product

Mountain View, CA, US

• Administered contractor driven programs to source and target agencies for Quora's ads platform
• Developed and ran cross functional programs with internal teams to streamline growth and increase adoption of Quora Ads products for businesses
• Managed scaled programs to mass activate new advertisers on Quora's self-serve ads platform, as well as upsell/increase revenue from existing advertisers

Mountain View, CA, US

• Led paid acquisition efforts to grow user base across 15+ languages, coordinating with individual market leaders
• Spearheaded growth initiative to increase engagement and user LTV across 10+ new language communities
• Developed contractor programs with cross functional product teams to drive organic growth in the core Quora Q&A productAbout Quora:Quora is a Q&A knowledge sharing platform of 400M+ monthly users with the mission to.

San Mateo, California, US

• Managed >$1mil/mo paid media spend for clients in various verticals (eCommerce, B2B tech)
• Optimized spend strategy using various methods to improve account efficiency
• Implemented multi-account restructure and A/B optimization tests, resulting in substantial order volume increase
• Expanded client channel mix to social channels (Facebook, Instagram, Pinterest) for further customer acquisition and reach
• Collaborated with technical resources to improve website for CRO
• Coordinated with global team members and assisted in managing remote resources to foster 24/7 support system for clientAbout Regalix: Regalix is a Digital Marketing Services company that works with enterprises in the.

Chicago, Illinois, US

• Directly managed clients in different verticals ranging from $10k/mo - $200k/mo across Paid Search / SEM channels (Google, Bing, Yahoo Gemini)
• Assisted in managing client spend for various Paid Social platforms (Facebook, LinkedIn, Pinterest, YouTube, etc)
• Utilized third-party bidding platforms to scale accounts efficiently
• Primary point of contact for client relationships, assessing needs and forming roadmaps to track progress of initiatives
• Developed competitor landscape evaluation process to provide key insights for clients, delivering value prop analysis and providing solutions
• Mentored junior team members and assisted in their growth as PPC marketers

Chicago, Illinois, US

• Created custom Excel dynamic report in onboard process for a multi-branded B2C client
• Provided dependable production support for complex $2+mil/mo global account, implementing large-scale restructures, ad copy testing, and multi-lingual keyword expansions.
• Benchmarked progress of various optimization initiatives by creating comprehensive, client-friendly views
• Transitioned accounts across internal teams to ensure consistent performance and a smooth client relationship
• Supported app-based client's geographic expansion across 8+ new metro areas About 3Q Digital: 3Q Digital is a fully integrated digital marketing agency based in Silicon Valley, offering full marketing services.

New York, NY, US

• Supported major consumer retail brand's persona formation for key product line
• Analyzed brand sentiment for major clients using 360i's proprietary social listening methodology and various data mining tools (eg. Crimson Hexagon, Radian6) to mine social media
• Performed visual analysis of photo and video-based social media sites (eg. Instagram, Pinterest) to formulate consumer insights
• Combined secondary marketing research (eg. Mintel, Simmons) with primary research / social listening to create actionable consumer insights for clientsAbout 360i:360i is an award-winning agency that drives results for.

San Ramon, CA, US

• Amplified marketable content from F100 technology firm's development partners' usage of firm's new platform technology, sourcing content from social media.
• Implemented usage of a new cloud-based social media metrics software and Twitter-based outreach strategy, acquiring 25+ followers/wk to firm's account
• Optimized $250k+ of digital ad spend from Taboola and Outbrain, achieving higher KPI metrics
• Generated weekly Google Analytics reports for 9 client initiatives across multiple ad serving networks
• Negotiated advertising deals with key market publications to promote client events
• Created multilingual storefront featuring firm's independent vendors for large-scale consumer promotionAbout Iron Horse Interactive: Iron Horse Interactive is a demand generation company for the modern enterprise. We.

Chicago, IL, US

• Planned publicity promotions for a new brand launch across 5 retail chain outlets, directing email marketing campaign to engage 300+ trial customers from 20+ events using MailChimp
• Maintained social media presence across Facebook, Twitter, and Instagram, sourcing and creating inspirational content to drive consumer engagement
• Managed SaaS cloud-based CRM system to track contacts for 400+ unique sales accounts
• Researched lifestyle brand’s market expansion potential in new territories, focusing on retail outlets in California
• Compiled expense reports with QuickBooks across 5 accounts to analyze operational costs of startup
• Planned Kickstarter campaign and strategy for $50k additional fundingAbout SOCIAL Enjoyments:SOCIAL Enjoyments is a Chicago-based startup aiming to be the category leader of female preferred low calorie alcoholic.

Los Altos, CA, US

• Organized 5 college fairs in conjunction with major ethnic media outlets, each with 1500+ attendees and 50 colleges
• Contacted 500+ college admissions officials and alumni networks via phone and e-mail, maintaining follow-up relations leading up to fair dates
• Visualized market analysis of college prep industry using secondary data on education research
• Launched advertising campaign via school newspapers and D2C mailers, boosting brand visibility
• Prepared marketing materials and display for various in-house promotional events of 70+ attendeesAbout FLEX College Prep: FLEX College Prep provides college admissions counseling, tutoring and enrichment services for.

Evanston, IL, US

• Ran participants in a pilot test to determine the functionality of synthetic speech samples
• Created stimuli signals for use in investigating neural processing of speech vs nonspeech signals
• Partnered with PhD candidate to carry out experiments using MRI imaging, investigating the processing of speech and non-speech phoneme activation in the brain

Palo Alto, California, US

• Prepared and executed community outreach for Professorville Neighborhood Residential Parking Permit program
• Facilitated archival work in digitizing, filing, and scanning planning department records.

Bachelor Of Arts (B.A.), Communications; Economics; Marketing

Education record