Cathy Murphy Email & Phone Number

New York, Us

Provide counsel on media strategies to help brands reach diverse audiences and encourage them to buy their product or service.Leading a team of media experts to advance employee engagement and increase the success of women of color in marketing and advertising.

Facebook’s mission is to bring the world closer together.Joining the leadership team at Facebook, I lead a team for the Restaurant vertical — developing marketing and media strategies to target markets across global and local business landscapes. ✔ Facebook – Instagram – Messenger – WhatsAppStrengthening business partnerships and building high-performing teams, I created results-oriented strategies to close the sales gap in Mobile and Social Media.Areas of focus included Business Development, Strategic Planning, Team Building & Leadership, Digital Monetization, Consultative Sales/Negotiation, Strategic Relationship Management, Data Matching, Change Management, C-level Relationship Sales, and Revenue Growth.

Oakland, Ca, Us

Pandora changes the way you discover and listen to music. Powered by the Music Genome Project®, the most comprehensive music analysis ever undertaken, Pandora gives you personalized radio that plays what you love and continually evolves with your tastes. As the Director of Sales, I was responsible for hiring, developing and leading a local sales team in New York to continue to disrupt the traditional media space. From the get-go, we at Pandora set out to redefine radio, and we successfully disrupted the category. We helped both national companies and local businesses to recognize the power of internet radio and the role it plays in consumer lives. During my tenure here, I was elected to lead as President for the Pandora Women New York Chapter, where I directed multiple fundraising, educational, and aspirational events, speakers and thought leaders, as well as managed a team of 5 Pandora Committee Chairs. Additional leadership responsibilities included the execution of our communications such as helping to establish and publish the first Pandora Women Newsletter, highlighting the achievements of the women in the chapter.With a concerted focus on building out our Hospital & Healthcare, QSR, Retail, Automotive, and Travel & Tourism verticals on the East Coast, I quadrupled our team size in 3 years. Key Highlights: ✔ Hired and trained 17 Sales Executives in various markets from Boston to CT to NYC and NJ✔ Delivered strategic initiatives resulting in YOY sales growth in 2015 – 105%; 2016 – 70%; 2017 – 35%+ ✔ Executed national and local efforts with major brands such as Subway, Wendy 's, State Farm, Ulta Beauty, Qatar Airways and more✔ Provided strong team leadership — resulting in my team winning our company-wide sales pitch off spirit contest in 2014, beating out 42 other sales teams as the most spirited team at Pandora

New York, Ny, Us

CBS Television Stations consists of 27 owned-and-operated stations, including 14 that are part of the CBS Television Network, three of The CW Network, and ten independent stations.In this position, I was responsible for recruiting, training and leading a sales team whose mandate was to generate incremental media dollars by identifying new business opportunities within Fortune 500 companies. As part of this process, I direct the team in prospecting, researching, soliciting and developing business for the division; generating revenue; developing influential relationships with clients and agencies; developing and submitting marketing plans for prospective clients; and negotiating budget, rate, ratings, and share.My team develops multi-market, fully integrated sales and marketing solutions utilizing one or more assets in our CBS Local Media portfolio (consisting of 14 CBS-owned television stations and other CBS Local Media assets, including CBS RADIO stations and combined local TV/radio digital properties; as well as CBS Outdoor and EcoMedia, CBS Corporation’s environment media unit). Recent achievements include:✔ Successful delivery of over $60M in revenue in 2012, and grew to $90M in 2013.✔ Spearheading of the EcoMedia new business initiative. Purchased as a start-up, EcoMedia is now the fastest growing division at CBS with 90% growth. Closing business for clients includes Select Comfort, Wellpoint, Perdue Farms and AOL. ✔ Coordination of all sales efforts across TV, Radio, OOH & Digital for CBS Local Media. Closing major new clients include Gucci, Mary Kay, Etihad Airways, New Jersey Lottery and Truvia.For detailed accomplishments, please contact me directly.

Philadelphia, Pa, Us

CBS Radio, Inc., is one of the largest owners and operators of radio stations in the United States. WCBS-AM is the flagship station in the nation’s top media market. I was charged with managing the day-to-day sales operations and the supervision of daily logs for both WCBS 880 News Programming and Yankees Radio Network spot allocations. In addition, I led revenue generation across all regular broadcast, digital, political and issue advertising, and non-traditional channels while forging strong relationships with all major US ad agencies, media buying services and PR firms.I developed unique advertising delivery systems by converging new and traditional media to create original content for outlets such as streaming audio/video, high-def radio, event marketing, and mobile platforms.One major initiative I undertook was the complete rebuilding and management of the station’s sales organization, tripling the team to a staff of 33. With a strengthened sales team in place, the station achieved its highest station ranking in 42 years.Key Results:✔ #1 billing radio station in New York and #3 nationally in 2009 & 2010✔ Over $250M in revenue was successfully delivered, including the closing of major new clients such as Verizon, Mohegan Sun, Hershey’s and New York Lottery.For detailed accomplishments, please contact me directly.

Philadelphia, Pa, Us

CBS Radio, Inc., is one of the largest owners and operators of radio stations in the United States. WCBS-AM is the flagship station in the nation’s top media market.In this role, I hired and trained the direct sales team. Retail sales grew exponentially, from $1 million to $3.3 million in 2005, and subsequently to $4.5 million in 2006. I was promoted to Local Sales Manager in 2006, where I was responsible for $43 million in sales revenue. By 2009, I had grown the local market share to 11.2% and the station’s ranking to a top billing enterprise.For detailed accomplishments, please contact me directly.

I was hand-selected to sell advertising time to businesses, advertising agencies that represent businesses and other types of media buyers. For detailed accomplishments, please contact me directly.