Tocoa Geter Email & Phone Number

New York, New York, Us

• Revitalized approach to peer-to-peer engagement via novel and innovative strategies and platforms to enable amplification of clinical value and facilitate peer-to-peer exchange; work emulated as best practices • Acknowledged by senior leadership as top talent; selected by Vice President to lead portfolio tactical plan, critical component of 22’ business planning, and nominated for REACH 2, premier leadership training program

New York, New York, Us

US Oncology Biosimilars, Launch (2019-2020) • Led development, refinement, and review of 40+ HCP and Consumer launch promo materials via cross-functional partnership; gained approval of 80% materials before rotation end, an unprecedented rotational accomplishment • Nominated as marketing launch lead, provided developments to cross-functional team, and implemented product approval tracker and launch-related activities, supporting successful launches of four oncology products • Analyzed insights from 90+ pre-approval information exchanges with key customer accounts; gained buy-in on insights and recommendations from senior leadership and cross-functional colleagues within Key Account Management, Sales, and other stakeholders and informing business strategy and launch rollout across portfolio• Transformed congress planning via virtual engagement strategy to support sales team in navigating remote environment; led concept to development for four virtual booths and increased virtual booth engagement by 30% Prevnar 13 Adult, Consumer Marketing (2018-2019) • Launched Multicultural Toolkit, key field material to support large customers in overcoming vaccination gap in minority communities, including leading research workstream, managing review and approval discussions of promotional materials, and guiding agency creative direction; resulted in 15% increase in patient requests • Created go-to-market strategy for Fear of Vaccines; recommendations such as videos, podcasts, microsite, and influencer strategy cited as “innovative and critical to patient education and improving vaccination gap”

• Led research phase of MDI site optimization by conducting interviews with 12+ digital brand leads to understand customer needs, creating survey deployed to 200+ pharma marketers to validate customer insights, and assessing Omniture site analytics for current site and other internal sites to identify usage patterns and best practices • Developed site optimization recommendations across key areas (information architecture, content strategy, accessibility, and design) based on research learnings, guiding team in aligning strategic resources with customer needs • Led case study development, creating two and identifying 10+ case studies for 2017 roll out to increase education on digital innovations; case study features projected to increase marketer site and newsletter engagement by 47%

Trade is a marketers’ advisory developing strategies and solutions that turn the collisions of brand, narrative and digital technology into sound business economics. Trade guides and supports senior marketing leadership, advancing their work of building and growing businesses in complex markets of increasingly informed, connected, and technologically empowered people. Some of my previous responsibilities and accomplishments include: • Planned and conducted primary and secondary research initiatives for Fortune 500 company that spearheaded marketing and technology/digital strategies; strategies resulted in $750K in revenue for Trade from additional projects • Developed questionnaire for and analyzed results from Insights Validation Survey and Stakeholder Interviews, uncovering key findings that guided marketing and sales training program for ~1,000 employees• Created and implemented editorial plan consisting of content and channel strategy to drive awareness of and engagement for global travel and tourism company, resulting in increased social media reach by ~100% • Developed editorial calendar and publishing strategy for Trade; resulted in higher performing content and increased engagement from target audience including 60% increase in clicks and 40% increase in impressions • Recently published article, Five Keys to Audience Engagement Through Storytelling

Atlanta, Ga, Us

• Supervised four-person team to develop email marketing campaign, resulting in agency of record opportunity worth $2.2MM in revenue; campaign cited as “amazing work and thinking” by leading Oregon credit union CMO• Led messaging framework development that included brand positioning, messaging implications, and channel and distribution tactics for top credit bureau, resulting in agency of record opportunity valued at $1MM• Conceptualized first quantifiable competitive assessment that enabled agency to better assess marketplace position and managed team of five senior leaders to implement assessment across key client accounts; results cited as “valuable in evaluating key indicators for business growth” by senior executives of largest client account

New York, Ny, Us

• Developed brand positioning strategy; led stakeholder interviews, competitive assessments, and consumer insight development for world’s largest commercial real estate services firm, resulting in ~300% increase in project value• Member of cross-functional team responsible for conducting global competitive assessments utilized during key RFPs; led four out of ten assessments that contributed to securing $300MM in new global business opportunities• Designed response system for prospective client requests; higher quality responses won + $1MM in new business

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.), Sociology