Todd Petersen Email & Phone Number

Naperville, Il, Us

Louisville, Ky, Us

I serve as an outside, independent board member for this market leading allergy and asthma company. FAA is affiliated with Prairie Capital.

Urbana, Illinois, Us

Co-founder and founding CEO of this leading dermatology practice management organization. Grew VitalSkin Dermatology from $0 to $65M in revenue through acquisition, de novo, provider recruiting, product line expansion and organic growth. VitalSkin supports 33 highly regarded dermatologists, 27 APPs and 13 aestheticians across 25 offices and two regional path labs in four states.

Champaign, Illinois, Us

Served as co-founder, founding CEO and partner with Armory Capital’s portfolio company, VitalSkin Dermatology.

Effingham, Il, Us

I was recruited by the CEO to create the HR leadership function, a brand-new initiative for this dental support organization, the largest in the US with $1.4B revenue and 10K employees supporting 1200+ dentists in 850 offices. Implementing multiple new systems where there had been none, I led talent acquisition, benefits, compensation, performance management, branding, communications, clinical and team training, leadership development, and succession planning. → Scaled Recruiting to Meet High Growth Requirements and Supported a Major Financial Turnaround.←✔ TALENT RECRUITMENT: Increased 68% the number of team members hired over 2 years. Reduced from 35% to 8% the number of doctor openings 270+ days old.✔ REDUCED TURNOVER: Improved team longevity through customized AI algorithms, analyzing data trends among applications of employees retained 6+ months, then applying those trends to 120K new hire applicants.✔ STRATEGIC PLANNING: Better predicted future talent needs by region, working with field leaders to create labor planning process.✔ PROGRAM INNOVATION: Improved team member retention in two-year pilot programs across three operating regions. Based on pilots’ success, companywide implementation to the remaining 15 operating regions began May 2018.✔ FINANCIAL TURNAROUND: Used my financial background to help steer the company through $200M+ restatement of financial statements, earned unqualified audit opinion and refinanced debt. Identified new internal CFO and rebuilt finance team. Finance team now considered a compelling strength in the organization by outside financial community.

As the co-founder, I led operations in the US, Europe, and China and provided strategic counsel to the managing partner of this radio-controlled hobby vehicles/airplanes/helicopters/drones startup. I quickly learned and surmounted the challenges of international operations, with a remote team and global network of manufacturers and distributors.→ Grew Startup Company from $0 to $19M ←✔ ACQUISTIONS: Spearheaded international acquisition of UK firm, J Perkins, Ltd, to open European distribution system. Post-acquisition worked closely with the distributor’s management team to optimize performance. ✔ MARKETING: Developed and led London-based marketing team experienced in the radio-controlled hobby space.✔ QA & CUSTOMER SERVICE: Initiated quality assurance and customer service functions, developing robust teams at Lincoln, NE site. ✔ ADMINISTRATION: Provided administrative oversight and finance leadership to Champaign, IL HQ’s accounting team.✔ SALES GROWTH: Added $8M sales through J Perkins acquisition. Gained deep understanding of international business, including complex differences in labor and product liability laws and customer behavior across countries.

London, Gb

Given overall revenue responsibility of $1.6 billion and 600K members, I led Coventry Health Care of Missouri and Coventry Health Care of Illinois and coach management teams of Tennessee and Louisiana divisions. Coventry Health Care was eventually acquired by Aetna.→ Reversed 2-Year Decline in Membership and Revenue while Bridging Multiple Leadership Roles ←✔ CONSOLIDATION: Provided synergies and scaled administrative costs by consolidating Illinois and Missouri operations.✔ TEAM BUILDING: Built a high-performing management team, many of whom have since expanded to C-suite roles.✔ REVENUE GROWTH: Launched Medicare Advantage product in Illinois, expanded Medicare Advantage product in Missouri and maximized Medicare revenue by utilizing the Illinois organization’s quality assurance expertise to expand capabilities and improve Medicare HEDIS outcomes in Missouri.✔ ACQUISITION: Sourced and co-led $103M acquisition of Mercy Health Plans (St. Louis, MO), adding 180K members. Fully integrated Mercy Health Plans and captured anticipated synergies within one year of acquisition.

London, Gb

Coventry Health Care of Illinois is a $300M division of Coventry Health Care. I was hand-picked to lead the company after its acquisition by Coventry Health Care. I achieved expected synergies; developed effective leadership team and strategic plan to meet high-growth revenue and profit targets; executed on plan; and delivered consistent performance.→ Surpassed Revenue Growth of 12.5% and Earnings Growth of 15% Year-Over-Year ←✔ ANALYSIS: Oversaw robust industry, competitive and organizational analyses to provide deep insight into competitive advantages and understanding of how value would be created moving forward. ✔ STRATEGIC PLANNING: Designed initial strategic plan to grow membership by leveraging market opportunities and competitive advantages: most cost-effective downstate Illinois provider network and administrative cost structure; strong utilization management program; and superior health care outcomes and customer service.✔ BENCHMARKS: Consistently ranked by NCQA as top performing US health plan and number one in Illinois, with healthcare outcomes consistently in top 10% and member satisfaction among the top 50 in the nation.✔ MARKET PENETRATION: Gained entry into largest downstate IL urban market, Rockford, by completing a strategic subscriber relationship with Rockford Health Plans and its parent, Rockford Health System. ✔ ACQUISITION STRATEGY: Used Coventry’s acquisition of First Health to launch market expansion into Chicago suburbs.✔ PRODUCT LAUNCH: Launched self-funded product line for large commercial groups in response to 2008’s economic downturn, serving downstate IL manufacturers hard pressed to offer health insurance at low cost. ✔ ROI: Achieved better-than-expected ROI, earning payback on acquisition investment in <2 years.

I oversaw operations (claims, enrollment, billing and customer service), IT, provider contracting and relations, sales, marketing, accounting, finance, actuary and underwriting departments. ✔M&A: Led M&A activity and due diligence with support of investment banking firm Houlihan and Lokey, marketing to all major health insurers including United Health Care, Anthem, CIGNA, and Humana. ✔NEGOTIATIONS: Helped negotiate sale of PersonalCare to Coventry Health Plans.✔BUSINESS GROWTH: Increased membership, revenue, and profitability through strategic partnership with Sarah Bush Lincoln Health System, completing a subscriber acquisition deal.✔TECHNOLOGY: Integrated customer service and claims processing under a single, digital platform. Advanced accuracy and efficiency by increasing providers who submit claims electronically and developing internal audit function.✔PROCESS IMPROVEMENT: Reduced monthly financial statement close to 5 days, eliminated adjustments, by revamping processes.✔IT STRATEGIC PLANNING: Improved day-to-day management for all functions and shored up reporting challenges by developing data warehouse for reporting as part of IT strategic plan.

While leading sales, marketing, underwriting, actuary, and customer service, I increased membership and revenue 50% through strategic new business development. ✔MARKET PENETRATION: Led expansion into 4 new markets through strategic partnership with Hospital Sisters Health System.✔STRATEGIC PLANNING: Shifted distribution strategy from in-house direct sales to use of independent broker network.✔SALES: Restructured sales department into two teams, focused on account retention and new business, respectively.✔CUSTOMER RELATIONSHIPS: Improved customer service, reduced abandonment rates by deploying automated call distribution system.✔BRANDING: Worked with outside agency to develop consistent brand and on marketing campaign.

As co-founder of a startup firm, I gained foundational experience in new business development and providing consulting, audit, and accounting expertise for the health insurance companies with Medicare cost contracts with HCFA.

BDA was a regional, niche accounting firm holding the national contract with the Health Care Financing Administration (Medicare) to perform cost report audits on behalf of the agency. I specialized in health insurance cost report audits providing audit leadership and becoming a nationally recognized expert in this space.

Arlington, Virginia, Us

I joined the Army National Guard to help pay for school with the help of the GI Bill. After basic training at Ft. Bliss, TX, the summer of 1988, I undertook Advanced Individual Training at Ft. Lee, VA, the summer of 1989. I was honorably discharged in 1992.

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, Accounting And Political Science

Lean Six Sigma Certificate

Education record