Oversight of complete estate logistics from maintenance management to culinary programming. Critical and ongoing collaboration with Estate Gardening Team, Culinary Team, and Hospitality/DTC Sales team and the innate ability to bring all elements together to drive brand recognition and demand. Implementation of new programming to drive traffic and diversify our key demographics. Analyzing, establishing, and maintaining the fiscal year budget based on historic P&Ls.Oversight of complete estate logistics from maintenance management to culinary programming. Critical and ongoing collaboration with Estate Gardening Team, Culinary Team, and Hospitality/DTC Sales team and the innate ability to bring all elements together to drive brand recognition and demand. Implementation of new programming to drive traffic and diversify our key demographics. Analyzing, establishing, and maintaining the fiscal year budget based on historic P&Ls. Finished my first OND with the property up $25,000 year over year. Pioneered direct selling efforts that had not been implemented before. Netting $12,000 of unplanned revenue in the first quarter of implementation.

Manage all aspects of the Direct to Consumer efforts at the historic Estate of Freemark Abbey. Leading both the efforts in the Tasting Center as well as the Direct Sales Campaigns. While maintaining a high level of customer service and hospitality in both arenas. Responsible for leading all sales, operations, forecasting, strategy and business development for the Direct to Consumer channel at Freemark Abbey. Management responsibilities included all training and development of staff as well as program development and execution for the tasting center.Helped launch, implement, and train staff on 2 new tasting experiences. (The Freemark Abbey Decades Tasting Experience, Cabernet Comparison Tasting Experience)Managed a redesign and reworking of the properties traffic flow to help accommodate new tasting experiences and elevate the customer experience when visiting Freemark Abbey. Planned and executed a 2 year return to on site events. Including 5 consecutive sold out eventsIn accordance with Jackson Family Wines “Rooted for Good,” environmental and sustainability efforts, was part of a team that obtained “Napa Green” certification for the Freemark Abbey Estate.

Manage the historic Estate of Freemark Abbey. Leading both the efforts in the Tasting Center as well as the Direct Sales Campaigns. While maintaining a high level of customer service and hospitality in both arenas. -Managing a team of Estate Sales Associates to ensure they are not only selling but providing an excellent experience. -Pivot selling efforts and techniques based on ever changing COVID protocols. Particularly dealing with the hospitality efforts of the Tasting Center.-Reservation & table management for Wine Club, New, and VIP visitors using the Tock Reservation platform. -Lead the ESA sales efforts for direct sales over phone and email campaigns. -Maintain proper inventory tracking to ensure accurate an monthly and quarterly inventory count.-Lead the daily activities of the Tasting Room to achieve revenue goals, club member growth and ensure the highest level of service-Manage daily business functions including opening and closing procedures, cash accounting and reporting

- Lead the daily activities of the Tasting Room to achieve revenue goals, club member growth and ensure the highest level of service- Manage daily business functions including opening and closing procedures, cash accounting and reporting- Responsible for staff hiring, orientation, continual training, development, supervision and performance evaluation.-Manage, coach and help to develop team members.-Maintain and updates tasting menus and order forms etc.-Creates monthly staffing work calendar.-Host monthly staff meetings to communicate company news, sales, club and service goals.-Maintain the WIMs POS systems is up to date with current inventory-Consistent presence as the on-floor manager-Assist in development of luxury experiences and enhancing guest hospitality-Maintain clean and orderly tasting room.- Ensure all policies and procedures are being followed- Lead by example to deliver exceptional customer service and motivate others to do the same.- Performed weekly inventory reconciliation of wine, food and merchandise.-Tracked incentive goals and club memberships for Tasting Room staff-Schedule and host tastings and tours for VIP visitors

-Preform all Tasting Room duties-Manage and respond to daily calls, voicemails and emails pertaining to Wine Club -Manage order returns and work with Shipping & Inventory Manager to resolve address updates, reroutes, call tags, etc.-Proactively “upsell” wine club members, grasping every opportunity to add to existing allocations-Ensure orders are processed accurately, and timely-Review various inventory locations to ensure orders are not creating outages-Ensure tasting room manager and staff are notified of current club selection-Ensure TR has inventory of wine club selections for will-calls-Communicate wine club promotions to sales team(s) and work with management to ensure all promotions are notated on the master calendar-Support tasting room team with the onboarding new hires and training new hires on wine club sales tips-Work with management to revise/update training how-to’s

-Taste customers on all of the Charles Smith wine labels -Sell and upsell customers on wine, wine club memberships, and wine experiences-Operate POS for transactions and proper maintenance of inventory for both sample bottles and product to sell customers.

-Establish and implement departmental policies, goals, objectives, and procedures, conferring with Executive team, vendors, and staff members.-Manage a team of 20 plus employees: Sales Associates, Drivers, a team of three buyers, and an outside/corporate sales team.-Partner with wine, beer and spirits buyers and Corporate Accounts Coordinator to cultivate positive vendor relationships, curate a customer-driven inventory, and enhance revenue streams. -Responsible for all Human Resource operations: scheduling, staffing, training, payroll, etc.-Event Management: Off-site events, Weekly tastings and classes, including our annual Champagne Showcase-Maintain stock and ordering of non-alcoholic beverages, grocery items, office supplies, and any product necessary to the proper functioning of the store.-Plan store layouts, and design displays.

In addition to associate responsibilities I also:- Assist the Operations Manager with managing our team of 15 sales associates and drivers.- In charge of all aspects of inventory management.- Manage client list for digital communication.

-Largest locally-owned liquor store and primary Drizly fulfillment store in Downtown Seattle.-Assist in all weekly tastings (beer, wine, and spirits) as well as various other events held in store and off premises.-On a weekly basis I am able to meet directly with multiple vendors, from local craftsmen to world renowned producers, to gain further product knowledge and create lasting working relationships.-Frequently paired with the Wine buyer to gain knowledge of the department and was given the opportunity in her absence to curate my own wine tasting for one of our weekly tasting events.-Took leadership of fulfilling and expediting Drizly orders.-Frequently bartend in the in-store Tavern, from pouring to filling growlers.

Responsible for overseeing the beer department; maintain inventory, place all beer orders, observe beer trends and keep up with beer knowledge to be the in-store expert. Paired with store manager on various responsibilities outside of the beer department, including acting as night manager.

Worked in the downtown Indianapolis location of the largest liquor store chain in the midwest. General duties included but were not limited to: customer service, register, stocking product, extensive product knowledge. Instrumental in implementing a seamless transition during the addition of Drizly, an alcohol delivery source, as part our store.