Todd Allen Email & Phone Number

Salt Lake City Metropolitan Area

Salt Lake City Metropolitan Area

Farmington, Utah, United States

Owner of a niche getting card business with my family. Responsibilities include website creation/maintenance, marketing, fulfillment, supply chain, card creation, etc.

Greater Salt Lake City Area

• Reduced annual marketing costs by $100K by successfully bringing Google and Microsoft Adwords in-house• Increased conversion rate by 39% within the first quarter• Established 100% tracking for all marketing campaigns• Increased product installs by 23% while decreasing the cost per install by 3%• Managed the creation of a new corporate website with e-commerce functionality• Responsible for launching corporate Amazon store

Greater Salt Lake City Area

• Worked closely with the engineering team to ensure products met client expectations• Reported to the president of the company, whom I worked with closely in order to realize his visions• Managed the inventory and distribution of medical devices in a home healthcare environment• Created multiple processes and reports from scratch to ensure the business ran smoothly

Responsible for day to day operations of domestic and international training events. Managed forecasting, budgeting, sales and marketing processes. • Implemented online product ordering system generating $20K in monthly revenue• Managed $3 million sales budget with $1 million net profit• Implemented custom webstore that increased online ordering by 20%• Created and Managed 10 million record email/mail marketing database• Increased gross margin 50% by focusing on online learning over classroom training• Recruited and trained multiple level positions• Increase online sales by 20% over two years through shopping cart promotions

Greater Salt Lake City Area

• Managed entire marketing efforts including website, budget and metrics, marketing materials, email blasts and direct mail. Directly responsible for the coaching and managing of 15 training advisors.• Realized annual ROI of 25% by distributing 30 million pieces of direct mail• Provided weekly “state of the business” reports to general manager• Reduced workforce by creating customized reports that allowed for quick data analysis• Decreased direct mail cost by 20% by working out “win-win” agreements with vendors• Increase brand awareness by running social media campaigns on Facebook and Twitter

Managed database information for use with fax, email and direct mail campaigns. Reported on response rates, revenue sources and other statistical information. • Create SQL code and other DB utilities to access information from various platforms• Increased marketing campaign success by maintaining statistical information from various databases in our marketing department• Integrate different software systems used to streamline Direct Mail Marketing effortso Systems include: MS Access, AS/400, ACT 2000, Oracle 9i, etc.

Bachelor’S Degree, Computer Science: Integrated Systems And Technology, 3.4

College of Engineering Excellence Award

Microsoft Certified Systems Engineer, Microsoft Certified Professional

Education record

Education record