Todd Anderson Email and Phone Number

• Drove the holistic site merchandising strategy, overseeing visual site merchandising, including navigation, hierarchy, search and browse, newness and promotion.• Utilized web analytics and data to guide ongoing site improvements and optimized site merchandising tools to drive increased category traffic and conversion. • Led a team of site merchandisers and site specialists, established ways of working and processes for the team that increased and improved team productivity, project planning and strategy execution. • Led collaboration and close partnership alignment with Marketing, Digital Buying, Customer Analytics, and Planners to ensure a flawless execution of online experiences for promotional events, seasonal campaigns, and pricing and assortment strategy.

Chipper Cash is a venture-capital-backed Financial technology company that builds software to enable free and instant Peer-to-peer Cross-border payments; as well as solutions for businesses and merchants to process online and in-store payments.• Designed and led user engagement and retention campaigns, resulting in an average of 35% increase in user engagement MoM • Assisted in developing the CRM production process coordinated across multiple internal teams including product design, operations, and engineering • Developed and managed the lifecycle marketing roadmap for all product retention and growth initiatives, in alignment with quarterly business objectives and product roadmap/launch timelines.• Developed engagement and customer communication strategies that continuously articulate and reinforce the product’s value and purpose to minimize churn and increase customer lifetime value•Acted as the liaison between the engineering team and global marketing team to structure, deploy and analyze retention and CRM campaigns•Led GTM strategies for product expansion in new markets including Rwanda, Ghana, South Africa, Nigeria, Uganda, and the USA•Coordinated and led local diaspora events in the USA, including partner relations

• Developed and piloted a new business model for FamilySearch, Africa in Kenya, Cote d’Ivoire, Ghana, and Nigeria • Conducted research and interviews in order to build a new financial model to pay and incentivize over 8,000 field agents in Africa, while also reducing costs by 50% for FamilySearch Africa • Collaborated with marketing and product teams to develop new training materials and software to assist field agents in collecting and inputting gathered data

• Responsible for daily ecommerce operations including, online merchandising, promotion and content execution. •Analyzed customer data and feedback to drive brand strategy and develop core messaging•Developed and executed activation and retention strategies to increase customer lifetime value, including email and SMS marketing campaigns, loyalty programs, and personalized experiences. •Developed and implemented a digital strategy across paid media channels and e-commerce marketplaces including, Facebook, Google, Amazon, Etsy, Shopify, and Pinterest •A/B tested campaigns and creatives, analyzed key metrics, and developed a full-funnel marketing strategy to increase blended ROAS by more than 150%

• Conducted research and analyzed data regarding current investments and startups in Africa and used the findings to create an investment roadmap for Siginon Group’s e-logistics product, Tai+• Developed a pitch deck for pitching Tai+ to venture capital firms, family offices, and institutional investors• Researched and presented a competitive analysis on the e-logistics industry within Africa• Consulted Siginon Group on its commercialization strategy to entering Kenya and other East African Markets

• Designed, created, and brought to market an e-commerce platform for consumers in West Africa by utilizing lean product and design thinking approaches• Developed a comprehensive product strategy including product roadmap, requirements, and go-to-market plan• Developed and managed product’s UX/UI • Conducted user research and competitive analysis to achieve deep understanding and empathy for customers• Designed, developed, and managed all product marketing, including digital campaigns, agent networking, and affiliate marketing

• Designed, developed, and maintained all online properties across the organization and reported key metrics to senior partners• Developed and oversaw digital assets for outbound prospecting, events, social media and PPC advertising, which led to anincrease of annual web traffic by more than 90%• Increased web sales by more than 40% by developing splash pages, emails, customer newsletters, and web ads• Created content to directly generate leads and nurture prospects through gated and marketed automation• Created co-branded promotional web elements for strategic media partners