Todd Baxter Email & Phone Number

Los Angeles, California, Us

Marina Del Rey, Ca, Us

Los Angeles, Ca, Us

• Oversee all aspects of Ecommerce division which includes Buying, Planning, Shipping, & Site Development.• Developed all Ecommerce & Wholesale sales & inventory reporting, including sales reports, size scales, and Wholesale ATS reports.• Redesigned site to enhance customer experience. Included adding Desktop Mega Menu, redesigned Collection & Product page design, and addition of Side Checkout Cart.• Installed new Return & Exchange system called Returnly to improve customer experience.• Added additional checkout payment services, including Amazon Payments, Apple Pay, and Affirm Payments.• Improved Ecommerce product Photography by upgrading Studio and produce more accurate product pictures, leading to a reduction in returns.• Integrated site with Facebook Messenger, allowing customers to receive automated order updates & contact Customer Service via Facebook.• Implemented first digital marketing campaign, including PPC Ads & Retargeting.• Work with Wholesale Accounts to review sales by style and project on future orders, leading to an increase in Wholesale sales.

Beverly Hills, California, Us

Head of Direct to Consumer Businesses, which includes P&L ownership of Retail Stores and eCommerce site.Job Scope• Oversee Buying, Planning, Allocation, and Retail Operations teams for Ecommerce and Retail department• Developed sales reporting for site, detailing out department level selling along with best & worst selling styles overall and by department.• Increased product assortment to include sportswear and accessories, which included active wear, tees and tanks, and wearable accessories such as hats and watches.• Created size selling chart by department and ideal size curves. New buys used size scale ratio’s to optimize size inventory.• Instituted weekly reorder process which projects a need by style/color based off of sales data, current on hand, and on order.• Created weekly replenishment process that has kept stores in stock of key items and helped drive sales in stores.• Set visual standards for the retail stores. This includes how windows, tables, merchandisers, and faceouts should be displayed and sized to promote a premium experience while also increasing UPT and sales performance.Accomplishments• Increased sales by 400% on Ecommerce site by ensuring inventory is always in stock, web site is properly merchandised, and by adding new product categories.• Increased sales by 100% in Retail stores through proper allocation, improved visuals, and enhanced training of store employee’s.• Improved gross margin by 10% by negotiating better costs and setting optimal price points.• Published Policy & Procedure guide for company, detailing how a Retail store needs to operate.

Gardena, California, Us

Job Scope• Created and lead the Off Price Merchandising department, which includes Men’s, Women’s, and Kids denim and sportswear• In charge of Off Price Wholesale department, which includes both selling off excess product as well as selling the Off Price collection to major department store partners.• Coordinate with design team to develop and merchandise an Off Price line for True Religion based off of previous best sellers and sales trends. Line includes full lifestyle collection including denim, sportswear tops, and outerwear.• Create Off Price Accessory product lines with Licensee & Private Label vendors, which includes Hats, Belts, and Small Leather Goods.• Develop sku plan for each season to guide design team on how many styles need to be developed.• Prepare monthly buy plans and then purchase monthly buys based off of need. • Decide on markdowns, promotions, and transfers to drive sell thru and maintain proper inventory levels while still hitting target margin.• Coordinate with Ecommerce & PR/Marketing department to develop email blast to promote the Outlet business.• Work with international business partners to develop sales strategy in Japan, UK, and Mexico.Accomplishments• Increased yearly Outlet Store sales by 98% b 2008 to 2014, reaching yearly sales of $200 million.• Grew Made for Off Price product from 0% of assortment in Outlets to 80%, which has increased profit by 30% in in same store sales.• Coordinated the expansion of denim production outside of the USA which included Mexico and Guatemala. This helped lower the cost of product by 15% while also improving the look and quality of the product.• Oversaw the opening of 30 Outlet stores from a product stand point as well as traveled to select store openings to train managers in Store Operations.

Gardena, California, Us

Gardena, California, Us

Job Scope• Oversaw retail system (KWI) which included day to day upkeep as well as upgrading functionality.Accomplishments• Developed all key reports for the buying, planning, and operations retail departments. This included merchandising, planning, financial, and employee productivity reports• Assisted in developing Operations Manual for retail stores• Launched key retail programs such as integrating Web Store into KWI, launching gift card program, and implementing new technologies such as wireless scanners and bar code printers in stores.

Leeds, Yorkshire, Gb

Job Scope• In charge of daily operations for all retail stores which included inventory management, set-up and trouble-shooting of cash register systems, and loss prevention.• Assisted with all facets of new store openings including ordering all supplies, setting up retail systems and training managers, as well as working with contractors on punch lists.• Handled HR paperwork and processed payroll for all retail store employeesAccomplishments• As interim Retail Director oversaw the first quarter in which the Retail Division hit its sales goals• Helped create initial Operations Manual for company• Created daily, weekly, monthly, quarterly, and yearly financial reports for retail stores• Oversaw inventory process for all retail stores as well as prepared inventory results report• Trained all new store managers in store operations