Todd Bloom Email & Phone Number

Los Angeles, Ca, Us

San Diego, Ca, Us

Develop and implement new growth initiatives for the largest importer of bamboo, thatch and other tropical materials in the United States.

Kawasaki, Kanagawa, Jp

Provide planning and implementation of strategic initiatives in targeted markets for Daimler Truck Asia's global business. ✔ Advised in development and launch of a new commercial truck entity - Daimler Commercial Trucks Thailand - for the Thailand market. Activities included development of business case, securing offices, product certification, hiring key personnel, writing sales and marketing plans, establishing a dealer network and ensuring a customer service operation was in place to exceed customer expectations. ✔ Developed new commercial truck retail strategies for Mercedes Benz Vietnam to reduce inventories, increase sales and improve profitability.✔ Helped prepare Mitsubishi Motors Philippines Corporation for the successful launch of medium and heavy duty trucks into the Philippines market. Helped create new FUSO dealer Identity program at key lighthouse dealers.

Kawasaki, Kanagawa, Jp

Delivered visionary leadership, steering all aspects of a $200M subsidiary of Daimler Trucks, and development of dynamic strategies that moved business forward and drove revenue—including the successful repositioning and launch of all Fuso products and services for 203 dealers throughout the U.S. and Canada.✔ Successfully sustained and surpassed year-over-year targets and profitability along with implementing an annual employee profit sharing program.✔ Implemented effective strategies to maintain dealer satisfaction during period of unforeseen product issues, quarterbacking initiatives that achieved gross margin on every truck, by increasing customer pay/pull back on operating costs.✔ Drove sales and profit margins for parts areas to record highs during a period of decreased units in operation by concentrating on aggressive promotional strategies, delivery of training to service and parts managers, and a focus on increasing online marketing.✔ Led key customer relationship management with direct face-to-face contact with major clients and C-level executives to provide personal service and account management that increased sales and revenue and ensured client retention and satisfaction.✔ Steered the reduction and efficient management of fixed and administrative costs, directed revision of goals to lower marketing budget, and led budget planning to ensure operational activities were kept at optimal levels.

Anaheim, Ca, Us

Revitalized Isuzu commercial vehicles in U.S. by devising, developing, and implementing a clear strategy that defined brand and product and established a tangible vision of organizational objectives and a detailed road map on how to get there, transforming losses into $500M in profit.✔ Achieved 50% reduction in market costs (based on cost per unit) by reengineering the marketing system and incorporating the latest technologies, along with analyzing marketing metrics to identify and eliminate non-productive areas. ✔ Achieved and maintained top ranking in customer marketing in annual ATD Dealer Survey, by establishing consistency in management.✔ Unified marketing throughout all areas, such as sales, parts, finance, and used vehicles to establish consistency that would be immediately understood and recognized by customers.✔ Successfully directed the launch of a global positioning program that promoted safety, economy, and the environment.✔ Devised, created, and implemented a CRM system and Fleet Manager accountability program to raise the bar in Fleet customer service and engender an entrepreneurial culture within the department that significantly increased revenue and customer satisfaction.

Detroit, Michigan, Us

Successfully led marketing that defined and implemented the joint venture program between General Motors and Isuzu and directed 30 marketing professionals and 12+ agencies covering all aspects of GM and Isuzu marketing.✔ Significantly increased sales of all commercial trucks from 67,000 in 2000 to 80,000 in 2004 through the creation of a comprehensive and integrated retail plan.✔ Raised Isuzu Commercial Trucks’ retail sales and profits to record highs, doubling total vehicle sales between 1997 and 2006.✔ Saved $5M per year by eliminating redundant initiatives.

Anaheim, California, Us

✔ Increased retail sales from 15,000 to 27,000 trucks.✔ Catapulted profitability from break-even to over $41M. ✔ Developed dealer satisfaction program, earning #1 position in annual ATD Survey for 3 consecutive years.

Turin, It

✔ Worked as senior executive on world logistics project to reduce order-to-delivery lead times from 150 to 50 days. ✔ Reduced local manufacturer and dealer inventories by more than 50%. ✔ Designed and implemented local market refurbishment center to meet local market needs.

Turin, It

✔ Managed a worldwide marketing team in the development and launch of a full-line of commercial trucks for 23 European and world markets (over $100 million annual budget). ✔ Reduced worldwide initiative costs by 30% while providing greater service and reach. ✔ Integrated all marketing disciplines under one uniform marketing platform.

Turin, It

✔ Dramatically improved dealer and customer satisfaction through development of a retail marketing platform.✔ Maintained all marketing expenses in-line with budget for 5 consecutive years.✔ Launched numerous retail programs recognized as “break-through” in the industry.

Bs, Advertising / Marketing

Bachelor Of Science (B.S.), Communications And Marketing