• Lead a team of forty internal and external team members who focus on maximizing the customer journey from the first impression to welcoming each guest home • Paid Digital programs alone influenced 70% of our global business in 2023 • Plan and optimize $120 million marketing budget that supports $1 billion in annual revenue • Promote a culture of innovation that continuously positions Oceania Cruises as an industry leader • Identify strategic technology, data, call center and media partnerships that drive growth and retention for all NCLH brands • Leverage advanced analytics and prospect models to drive consensus, media performance and creative development • Optimize business processes that facilitate alignment across all guest facing touchpoints from Marketing to the Call Centers

Debt.com is a startup sales and marketing organization focused on helping households reduce debt and the underlying stress that is connected to credit card debt. The primary objective is to create a digital experience that drives consumer confidence and trust. Affiliate lead gen programs via calls or registrations fill the funnel for the sales teams.Led start-up Debt.com and PowerWallet (PFM) strategy, business analysis and alignment the ConsolidatedCredit.org.Lead team consisting of storytellers, SEO experts, developers and creativesDevelop customer personas and content marketing approaches that positioned the brand as a leader in the Debt space.Partner with affiliate teams to generate call leads generated via pay-for-performance platforms, TV, search and other digital programs.

Provided clients in the home security, casual dining, travel and cosmetic services with analysis and recommendations that supported customer acquisition, improved average order sizes and customer retention.Delivered marketing strategy updates and to client executive teams and direct contacts.Planned and facilitated meetings to share marketing plans and explain future business goals.Developed marketing strategies based on analysis, industry trends, employee interviews and customer feedback.

Multi-brand alignment including sales and marketing databases, analytics platform, list procurement, digital media buying, website development; development of automated multi-channel marketing program, email marketing program development, marketing attribution modeling, multi-variable testing, social media program development and variable printing.Consolidated Oceania Cruises and Regent Seven Seas Cruises marketing databases and acquisition programs Managed team of brand specific eCommerce professionals focused on lead generation & eCommerce Centralized search and media buying activity across brands Developed customer personas that identified points of alignment and differentiation Conceptualized and developed variable print and email programs that personalized each guest experience.

Consolidated Oceania Cruises and Regent Seven Seas Cruises databases into a single PCH database marketing program. Achieved a 30% reduction in operating expenses while expanding functionality to support cross-brand marketing programs.Implemented and operated a marketing database transformation program that improved data quality, campaign performance and new to brand customer acquisitionEstablished digital strategic plans and operational objectives to promote growth through flawless executionSet and managed master schedules for programs and projectsActed as the digital evangelist responsible for driving internal and external adoptionOptimized revenue levels by developing engaging promotional programs

Create formal database marketing program to manage prospect and customer mailing liststransactional data and preferences, database management, website development, onboard Internet café revenue, marketing analyticsMarketing database program development and maintenance Prospect direct mail list modeling, selection and analysis supporting direct mail lists exceeding 10mm annually. Website content, lead generation and eCommerce development Search and Digital Advertising media buys and analysis

The Mills Corporation is now a subsidiary of Simon Property Group. My team focused on franchise website development including unique experience by product type, integrated sponsorship programs aligned with shopper personas and profiles, multi-channel marketing programs with leading brands like Coke and Pepsi, lifestyle loyalty program development, gift card program management and video production.Introduced new integrated family program that included dedicated play areas, websites and live mall events that attracted national and local sponsorships. Managed the gift card financial analysis and program implementation Enhanced website platform to include options to group and creatively differentiate the property website experiences

Managed digital transformation projects that focused on the development of a centralized digital "franchise marketing" platform that supported a consolidated Marketing database and website content management system. Enhanced use cases grouped properties and digital experiences based on lifestyle. The position expanded to include strategic partnership management that included gift cards, national sponsorships and mall property media analysis.Managed digital transformation and CRM projects Consolidated more than 240 mall property customer databases Implemented data hygiene projects that supported data quality Managed national gift card program exceeding $40 million annually

Lead team that developed the first cruise industry eCommerce booking engine and the first cruise line to be embedded in the Netscape browser. The main focus included website development, ecommerce, email marketing and a limited digital marketing budget.Developed first cruise industry booking engineEmail program managementAdvertising and stategic digital parnterships