Todd Bugbee Email & Phone Number

New York, New York, US

• Leading a cross functional project team responsible for transitioning the marketing authorization of a meningococcal group C conjugate vaccine within 18 markets across Europe, Asia and Latin America.
• Assisted in the establishment of company European operations to support product manufacturing and commercialization.
• Hold P&L responsibility for the product line managing $47 million in revenue and over $5 million in advertising and promotion budgets.
• Recruted, hired and assisted in the training of contract sales teams in five major European markets.
• Manage the development and execution of global scientific and promotional content to support health care professional, consumer and key stakeholder initiatives in the infectious disease and multiple sclerosis spaces.
• Initiated and managed market assessment activities in the U.S. and Europe for late stage therapeutic agent for multiple sclerosis as well as hepatitis B and C vaccines.

New York, New York, US

• Assisted in the development of a global health care professional promotional launch platform, including scientific claims that served as the foundation for all promotional activities and communications globally to.
• Partnered with market analytics to test the effectiveness and impact of the promotional campaign and messages.
• Achieved timely copy clearance approval ensuring quick adoption of a unified brand campaign by all global regions.
• Managed the advertising agency and ensured alignment in strategic orientation and tactical execution within the defined budget work frame meeting all set timelines.
• Championed the evolution of the brand message platform and positioning to ensure effective global communication.
• Led a cross functional competitive strategy team dedicated to assess the current and future competitive landscape and adapted existing strategies accordingly.

New York, New York, US

• Responsible for the development and implementation of global product pre and post-launch strategies for two first in-class pediatric conjugate vaccines that were successfully implemented globally by in-market.
• Monitored and assisted with marketing, public relation and government relation activities at market level throughout key markets in Europe, Asia and Latin America.
• Held A&P responsibility for over $8 million in budget for products that generated over $2 billion in revenue globally.
• Assist demand management, manufacturing and regulatory affairs in the development of supply plans based on market forecasts and launch timelines.
• Actively interacted with key opinion leaders in the development of global advisory boards and symposia to assist in proper product life cycle management and the development of positioning strategies for future product.
• Awarded the President’s Achieving Excellence Award for participation in a cross functional team that was instrumental in achieving the inclusion of the first pneumococcal conjugate vaccine into the South African.

New York, New York, US

• Responsible for the development, implementation and measurement of all veterinary and direct-to-consumer (pet owners) marketing programs which supported the immediate and long-term growth for a small animal pain.
• Developed pre-launch and launch strategies for expanded product label claims and brand extensions.
• Held P&L responsibility for the product line managing $68 million in revenue and over $10 million in advertising and promotion budgets.
• Conducted short-term and long-term financial planning as well as development of sales and operating budgets.
• Awarded the Leadership Council Award for achievement of yearly marketing objectives for four consecutive years (1997, 1998, 1999, 2000).

New York, New York, US

• Developed, implemented and measured all marketing programs that supported the immediate and long-term growth for a small animal vaccine line.
• Developed and implemented pre-launch and launch strategies for new small animal vaccines.
• Held P&L responsibility for the line managing $58 million in revenue and over $3 million in advertising and promotion budgets.
• Acted as an active liaison between demand management, manufacturing and regulatory affairs to ensure uninterrupted supply of product to distribution.

New York, New York, US

• Assisted in the development, implementation and measurement of veterinary marketing initiatives that supported the immediate and long-term growth of a small animal pain management portfolio.
• Participated in long-term strategic planning sessions for the brands.
• Assisted in the development of both sales and operating budgets for the brands.

New York, New York, US

• Developed and implemented training programs covering new and existing products as well as selling skills courses to sales representatives.
• Assisted product marketing managers and technical services in the development of technical training materials during launch preparations for new products.
• Conducted product-training classes for newly hired sales representatives and technical service veterinarians for both U.S. and Canadian operations.

New York, New York, US

• Responsible for the revenue growth and maintenance of a veterinary customer base of 172 active accounts in the Northern Virginia / Maryland / Washington, D.C. area.
• Daily activities included customer detailing on a full-line of small animal antibiotics, vaccines, nutritional supplements and parasiticide products.
• Awarded the President’s Council Award for achievement of sales budget objectives for six consecutive years (1989, 1990, 1991, 1992, 1993, 1994).

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Biology / Animal Sciences

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services