Senior Account Sales Manager
Pittsburgh, Pennsylvania
In this role, I played an integral role within a sales team of 3 driving sales growth for The North Face strategic brand partnership at Dick's Sporting Goods. I held direct accountability for hard goods, including Footwear, Equipment, and Accessories. Additionally, I provided strategic oversight of all sales activities relating to these product lines while supporting the sales of outerwear and apparel. I steered all operations associated with The North Face corporate showroom.➥ Propelled The North Face to the #1 sales-generating brand in the Accessories department through retail space growth, representing 60% of the total volume in this $100M+ retail category➥ Increased The North Face brand representation in Footwear, growing presence in the Hiking category from zero to 750 stores in less than a year, by strengthening relationships with Footwear merchants and driving change in the Lifestyle category➥ Negotiated the designation of The North Face as a "Strategic Brand Partner" within the camping department, allowing the roll-out of 600 Shop-n-Shops across the country➥ Worked in close partnership with merchant, planning and in-store visual teams, providing season planning and strategy development to introduce new items and go-to-market-strategies➥ Leveraged strong relationships and sales data to continuously lobby for additional retail floor space, successfully growing The North Face presence in all categories 4-fold in the last 3 years➥ Contributed significantly to the growth of The North Face brand at Dick's Sporting Goods from $85M to more than $200M in wholesale revenue➥ Facilitated development of unique product lines that fueled significant growth in Backpacks and Accessories, including building out exclusive trend right product collections for the Dick's Sporting Goods Athlete
