I've had the privilege of working with dozens of companies in the direct-selling/network marketing industry to develop targeted content strategies that deliver real results. It starts with a serve-first marketing mentality of solving customer problems first before positioning your products, services or opportunity as the solution. This not only builds trust and authority, but by making them the hero in your brand story creates a community of raving fans as a result. That's the kind of marketing that attracts loyal customers and business partners.