WOLO was an early stage protein bar launched in 2018. I spearheaded the development of sales in all channels throughout the US with a focus of strategically gaining distribution while developing/executing trade plans to grow sales velocity. Cross functional responsibilities in marketing, ops and general management. Managing 1 direct report covering the West Coast. • Gained distribution in over 5,000 retail locations across the US • 2019 new distribution includes Publix, Shoprite, The Fresh Market, Earth Fare, Central Market, Ralphs, Raley’s, Gelson’s, GNC • $1.5MM GSV delivered in 2019 ($280K GSV in 2018) • Developed/Managed relationships with UNFI & KEHE • Developed broker network covering TTL US with regional representation

Responsible for strategic growth of sales in all channels throughout the US and Canada. Primary focus on quickly growing distribution and development/execution of trade plans to grow sales velocity. Managed team of 8 sales people while personally managing the East region and Canada. Built growth plan through 2020 and developed teamwide KPI’s for 2018. Worked closely with the CFO/COO and VP of Marketing to develop and align on key objectives including sales forecasts, new product development and budget compliance.• Achieved 30% YOY growth through August ’18; tracking to +50% growth by year end• Turned a negative SPINS $ Sales trend to growth of +30%• Turned around a 25% decline at WFM to growth of +25%• Added over 5,000 new points of distribution including new authorizations: Earth Fare, Meijer, Loblaws, Canteen, Fresh Thyme, King Kullen, Big Y, Kings, Dierberg’s, Coburns, Bevmo.• Managed NS/Acosta Nationally for Grocery & Natural

Responsible for sales development in the grocery and natural channels throughout the US. Primary focus on quickly growing distribution and development of trade plans to grow sales velocity. Manage team of 4 direct reports while personally managing the East region. Managed customer relationships with UNFI and Kehe and successfully repaired a challenged relationship with both. Built out the broker network in the Midwest and East while managing the top to top relationships with all broker partners.• Gained authorization in over 1200 new doors nationally during Q2 and Q3 2017• $2.0MM GSV in 2017 representing a 70% increase over 2016• Key retailers added: HEB, Shaw’s, Wakefern, Hy-Vee, Lucky/Savemart, Fresh Thyme• Developed successful trade plans resulting in velocity growth at key retailers including: Wegmans, Sprouts, Natural Grocers, Gelson’s, Bristol Farms, Earth Fare, MOMs Organic Market• Grew brand ACV to 53% in Natural

thinkThin was sold to Glanbia Performance Nutrition in December of 2015 for $220MM. During my 5+ years at thinkThin we grew from $10MM to $120MM in total company sales. I was the leader of the National Sales team focused on the Grocery and Natural channels sold direct and through the distributor network. Responsible for development of channel and customer strategy, sales forecasting, trade spend management, recruitment, training, and broker management. Directed a team of 8 Sales Managers. • $58MM GSV in 2015 representing a 15% increase over prior year• Delivered trade budget on plan to 20% which represented a 2% decrease over prior year• Launched the first “out of category” product line and delivered $4.5MM in gross sales for thinkThin Oatmeal in 2015. Gained over 15,000 new points of distribution in year 1• Direct management of Kroger, Alb/SFWY, UNFI, Whole Foods, Wegmans• Grew brand ACV to 83% in grocery and 87% in natural

Responsible for sales planning and development in the East for the leading manufacturer of premium/all-natural refrigerated dough products. Primary focus on new business development and new product introductions. Managed customers in all classes of trade including C&S Wholesale Grocers, Hannaford Bros., Market Basket, Stop & Shop, Shaw’s, Wakefern, A&P, Harris Teeter, Ingles, Publix, BJ’s Wholesale, Whole Foods Market, United Natural Foods. Manage Acosta Sales & Marketing as our primary broker in New England, Mid Atlantic, Southeast & Florida. Utilize small regional brokers for New York & alt channels (BJ’s).• Added over 7,500 new points of distribution in 2 years• Achieved 85% ACV in Boston by December ’09 (0% in July ‘09)• Grew Whole Foods distribution nationally to an ACV of 95% and sales growth of 185%• Sales through August 2010 were +93% vs. last year while carrying 45% of total company sales

Premium Brands Group was a sales management and consulting company that I started to work with premium quality branded food products in the specialty and natural food industries. I worked with early stage and emerging brands helping them manage their sales efforts and business planning to achieve their growth objectives. Clients included: The Mighty Leaf Tea Co., The Dancing Deer Baking Co., Francis Ford Coppola Foods, TSP Spices, and The Immaculate Baking Company.• Gained distribution of 5 SKU’s at Target for Francis Coppola Foods and increased sales by 65%• Introduced Mighty Leaf Tea to the Northeast and gained over 3,500 points of distribution at retailers including Stop & Shop, Shaw’s, Hannaford and D’Agostino’s.• Gained distribution of 8 SKU’s for TSP Spices at Whole Foods Nationally • Collaborated with Bob Burke at the Natural Products Institute to develop a comprehensive business plan for The Mighty Leaf Tea Co. designed to attract potential investors

Managed sales team of 8 account executives covering the Northeast and Midwest United States. Directed growth and development of all key customers including Stop & Shop, Hannaford, Wegmans, Wakefern, Giant of Carlisle, Giant Eagle & Meijer. Personally managed key customers including Stop & Shop, Hannaford, C&S Wholesale, Shaw’s & Market Basket. Responsible for developing sales and expense budgets, hiring and evaluation of sales team, development of sales strategies for company growth. Worked closely with smaller manufacturers helping them develop realistic goals and objectives with the customer base we managed. Managed key relationships with Ghirardelli Chocolate, Annie’s, Inc., Old London Foods, Twinning’s Tea, Olde Cape Cod Foods, and Liberty Richter. • The company doubled to $55MM in sales during my 6 years as Sales Manager.• Achieved double digit growth with Annie’s while successfully introducing 5 product line extensions and gaining a 19% $Share in Boston• Managed growth of Ghirardelli Chocolate achieving double digit growth for 5 years in a row. Total volume in excess of $11MM. Won broker of the year award for 2005.• Managed new item introductions for Ghirardelli Chocolate including front end and mainline confection items all resulting in 80%+ ACV within 6 months of introduction • Maintained manufacturer count of 65+ while constantly bringing in new strategic vendor partners.