-Led the UX design of 11 analytics dashboards over 2+ years for the UCDH Strategy team, conducted user research, gathered requirements from stakeholders, created storyboards, developed personas, designed interaction flow diagrams, information hierarchy, wireframes, and prototypes using Balsamiq, Figma, and Sketch-Facilitated initial user research and requirements gathering sessions, as well as feedback sessions with stakeholders/core team members-Produced comprehensive dashboard design specifications for the development team to construct dashboards in Tableau, Smartsheet, and Power BI-Formulated design standards and design system components, analytics templates, and presentation guidelines to elevate design quality and ensure consistency for the Strategy team's projects

-Led the UX design of 35 analytics dashboards over 3.5 years for various groups within the Sutter Health system, conducted user research, gathered requirements from stakeholders, created storyboards, developed personas, and designed interaction flow diagrams, information hierarchy, wireframes, and prototypes using Balsamiq, Figma, and Sketch-Facilitated initial user research sessions to collect business and user objectives, and conducted feedback sessions to assess designs-Generated comprehensive dashboard design specifications for the development team to construct dashboards in Tableau and Power BI.-Established design standards and a design system, analytics templates, and visualization guidelines for the Sutter Health Analytics Community

-Managed Rabobank’s digital channels and creative production, including web, online product application platform, SEO/paid search/paid display, email, direct mail, social media, ATMs, and Rabobank’s intranet. -Led the development and deployment of all marketing and advertising campaigns across bank channels (both online and offline) such as customer/lead acquisition for specific business segments, product promotions, and customer adoption of digital channels, as well as media buying for print, TV, and Pandora for markets across California. -Drove the implementation of Rabobank’s new brand identity across all creative, collateral, and channels. Coordinated this development and deployment with internal creative teams as well as external agencies. -Developed channel strategies/roadmaps as well as dashboards for quarterly reviews with executives on key KPIs such as new customers/accounts, leads, and ROI for all marketing channels. -Managing a team budget of $1.3M and 7 direct reports, as well as vendors for all digital channels/platforms.

-Led the redesign of the rabobankamerica.com website including an innovative new look and feel, improved product content, lead capture, account opening, and easy access to account services for customers. -Headed the design and marketing campaign for the initial release of Rabobank’s mobile banking apps. -Worked across organizations to align and improve experiences with the call center and branches to help drive leads and account openings.

-Defined the user experience strategy for the HP Networking organization which included web and mobile enterprise network management applications. -Responsibilities included defining the customer experience strategy and requirements for the organization, aligning customer and business needs for projects, leading new product UI development, and creating UI standards and specifications for the organization.

-Led customer experience activities for the Core Technology Software Lab that delivered web, mobile, and cloud based enterprise print and document management applications. -Responsibilities included defining design strategy and setting customer experience requirements for the organization, driving experience improvements across products, and managing deliverables with the help of local and off shore resources.

Served a dual role as Human Factors Engineer (see below) and Program Manager of the Jetdirect software portfolio (including installation software, networking SDK, and firmware downloader). Responsibilities included gathering requirements from partners and marketing, defining feature sets and schedule based on organizational goals, leading program checkpoints, and tracking program progress.

Responsible for the customer experience for all Jetdirect products: software interface, web interface, documentation, and training. Directed the human factors efforts of collaborative multi-site teams for additional projects including the LaserJet printer installer, LaserJet embedded web pages, and Web JetAdmin. Collaborated with marketing to define product requirements from evaluation of customer research. Lead development of interface specifications for developers, such as UI specifications for embedded web pages which is utilized throughout IPG.