Todd Gilmer Email & Phone Number

Seattle, Wa

Drive sales growth and brand placement in the Northwest region for the Jerzees and Fruit of the Loom brands in the imprintable sportswear industry. Lead strategic account planning efforts and implement key marketing initiatives within the wholesale distributor channel. Develop profitable customer relationships by monitoring sell through and inventory levels, generating monthly sales forecasts and overseeing the order management process. Analyze competitive product offerings, secure product placement and develop pricing strategies to increase brand share. Cold call, prospect, qualify, generate and close new business with direct customers.

Developed and executed brand strategies and integrated marketing campaigns for all company brands - Pacific Trail, Black Dot and Moonstone. Utilized variety of touch points to communicate across all channels, retailers and consumers. Conducted strategic business review to assess competitive landscape and developed qualitative business plans that guide the go-to-market strategies. Created, presented and implemented account-specific marketing programs for strategic retail partners. Managed all aspects of consumer insights; conducted primary research, collected and analyzed industry data, initiated and maintained competitive analysis for planning and product development. Identified, solicited and developed strategic brand alliances with key outdoor organizations and companies. Directed and managed internal marketing staff and outside strategic & creative agencies.