Todd Greenbaum Email and Phone Number
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Athletics marketer and administrator with a proven track record of increasing sales and attendance across all sports. Working to provide the best possible experience for fans, scholar-athletes, and the greater San Diego community. Go Tritons!
Uc San Diego
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Associate Athletics Director - Marketing And Nil StrategyUc San DiegoSan Diego, Ca, Us -
Associate Athletic Director - MarketingUc San Diego Nov 2022 - PresentSan Diego, California, United States -
Assistant Athletic Director Of Marketing, Sales & FulfillmentSan Diego State University Nov 2017 - Nov 2022Greater San Diego Area• Develop and implement marketing plans and promotional schedules for all 18 sports within the SDSU athletic department through collaboration with coaches, support staff and the Senior Associate AD of Marketing.• Produce all men’s and women’s basketball home games at Viejas Arena.• Field manager responsible for execution of in-game promotions for home football games.• Marketing and game production director for all Olympic sports, four of which are ticketed sports.• Oversee all SDSU spirit programs including Cheer, Dance, Band, and SDSU Diamonds with three fulltime staff members (cheer coach, dance coach, band director) as direct reports.• Serve as the Sport Liaison for men’s and women’s tennis helping to support the coaches and student-athletes.• Manage SDSU Athletics marketing internship program consisting of approximately 20 undergraduate interns per year.• Create and send all marketing email communications including Aztec Nation email blasts to over 59,000 subscribers.• Work as part of SDSU Athletics Social media team to promote all 18 sports.• Set women’s basketball single game (5,320) and season (28,572 total, 1,587/game) attendance records in 2019-20.• Helped develop new revenue opportunities with the Senior Associate AD of Marketing and New Media during the 2020-21 seasons including a virtual 5K, virtual sellout event, and fan cutout promotion.• Manage athletic department trade valued at more than $700,000 to obtain media, medical, and miscellaneous assets.• Oversee pregame football Aztec Village tailgate area comprised of kid zone, food, drinks, game viewing area, etc.• Responsible for all purchasing and ticket requests for the marketing department.• Primary coordinator of Aztecs Vote campaign which saw over 99% of eligible student-athletes register to vote, with 17 of 18 sports 100% registered. -
Director Of Marketing, Sales & Fulfillment - AthleticsSan Diego State University Sep 2014 - Nov 2017Greater San Diego Area•Produce all men’s basketball home games at Viejas Arena.•Field manager responsible for execution of in-game promotions for home football games at Qualcomm Stadium.•Marketing and game production director for all Olympic sports, six of which are ticketed sports.•Work closely with coaches and athletics staff to create and implement marketing plans and promotional schedules for men’s soccer, women’s soccer, volleyball, women’s basketball, baseball, softball, and lacrosse.•Supervise Outbound Ticket Revenue Manger who leads a team of part time football sales representatives.•Send all marketing email communication including Aztec Nation email blasts to over 37,000 subscribers.•Manage athletic department trade valued at more than $700,000 to obtain media, medical, and miscellaneous assets.•Responsible for all purchasing and ticket requests for the marketing department.•Oversee SDSU Athletics marketing internship program currently consisting of 16 undergraduate interns.•Work in collaboration with individual sport staff to operate and grow Olympic sport social media accounts.•Work in collaboration with Assistant Athletic Director of Marketing and Executive Associate Athletic Director – External in planning and executing all marketing initiatives for football and men’s basketball.•Exceeded revenue goal for Olympic sports by a combined $37,908 bringing in total ticket revenue of $163,008 to the athletic department from volleyball, women’s basketball, baseball, and softball ticket sales in 2015.•Oversee pregame football events including student tailgates, “Power Up for College” student fair, and car club show. -
Marketing AssistantUcla Athletics Jun 2013 - Sep 2014Greater Los Angeles Area• Designed and executed all marketing plans for UCLA women’s volleyball, softball, men’s tennis, and women’s tennis.• Created and sent emails from UCLA women’s volleyball and softball using tmMessenger.• Increased ticket sales revenue for “Faculty and Staff Appreciation Day” at UCLA football by 47%, bringing in a record $62,420 in revenue.• Organized “Veterans and Armed Forces Day” at UCLA football including on field halftime presentation.• Oversaw online data collection using enter to win sweepstakes on uclabruins.com as well as UCLA Athletics social media outlets.• Managed all marketing assets on uclabruins.com including but not limited to, ticket pages, promotional calendars, and advertisement spaces.• Acted as lead sales and customer service representative for all Olympic sports group sales by placing orders and working closely with the UCLA ticket office to accommodate consumer needs.• Managed student interns at athletic events and during office hours.• Worked with graphic designers to create UCLA football and men’s basketball program ads.• Directed sales team at the Rose Bowl on UCLA football game days to collect consumer data.• Lead community outreach by distributing UCLA Athletics schedule cards and posters to local businesses and UCLA sponsors across Westwood, Pasadena, and the UCLA campus.
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Marketing Assistant - AthleticsCalifornia State University-Long Beach Jul 2012 - May 2013• Responsible for all marketing initiatives and group sales for LBSU women’s soccer, men’s volleyball and baseball. • Increased women’s soccer total revenue by 68% for a total of $24,915 and increased group sales revenue by 89% to $2,083.• Broke single match attendance record for women’s soccer with 1,304 people in attendance and increased total attendance by 54% to 7,535 people over the course of the season.• Exceeded group sales goal for men’s volleyball by 33% bringing in $2,135.• Produced men’s basketball games directing band, cheer, and promotions on schedule.• Created graphics for mass e-mails, social media and print to advertise upcoming events.• Developed and managed LBSU student section “The Maniacs”. -
Game Day Marketing/Promotions Intern - AthleticsCalifornia State University-Long Beach Feb 2012 - Jul 2012• Organized and ran “Jr. 49ers take over Blair Field” promotional event at LBSU baseball game.• Efficiently executed in-stadium marketing promotions for fan entertainment.• Enhanced LBSU game day experience by providing excellent customer service to fans. -
Sales And Marketing InternLos Angeles Clippers Jun 2010 - Sep 2010• Helped plan and organize summer events such as the NBA Draft party and Select-a-Seat events.• Assisted group sales manager by generating leads for sales team.• Created an advertisement insert handed out at the Los Angeles Nike 3-on-3 tournament.
Todd Greenbaum Skills
Todd Greenbaum Education Details
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Business Administration -
Sport Management
Frequently Asked Questions about Todd Greenbaum
What company does Todd Greenbaum work for?
Todd Greenbaum works for Uc San Diego
What is Todd Greenbaum's role at the current company?
Todd Greenbaum's current role is Associate Athletics Director - Marketing and NIL Strategy.
What is Todd Greenbaum's email address?
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What is Todd Greenbaum's direct phone number?
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What schools did Todd Greenbaum attend?
Todd Greenbaum attended University Of Oregon, California State University-Long Beach.
What skills is Todd Greenbaum known for?
Todd Greenbaum has skills like Sports Marketing, Social Media, Sports, Event Planning, Event Management, Marketing, Athletics, Sports Management, Social Networking, Sponsorship, Facebook, Social Media Marketing.
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