Advisory consulting firm specializing in aligning purpose with business growth strategies to drive competitive advantage, impact and outcome-oriented results.

Teach a 14-week Strategic Corporate Social Responsibility graduate course at SIPA. Shared expertise in global corporate social responsibility, sustainability, philanthropy, government affairs, communications, cause marketing, diversity, equity and inclusion, crisis management and public/private partnerships.

Persona Music is a music licensing platform that offers access to thousands of copyright-cleared tracks from Hollywood and TV productions, such as Marvel and Disney trailers, Emmy award-winning soundtracks, and hit TV shows.Music is such a vital part of our culture and life experience. Persona is building a community to help democratize access to music and share essential tools and techniques so anyone can effectively utilize it to build the soundtrack of their life whether it be for business, social media, or fun.

• Managed a team of 15 which oversaw the NBA, WNBA, NBA G League, 2K League, Basketball Africa League (BAL) and USA Basketball global social responsibility efforts, sustainability work, team relationships, nonprofit partnerships, cause marketing, philanthropic efforts, emergency/crisis response and public service initiatives.• Supported NBA owners and 30 NBA teams, providing counsel and assistance for their social impact initiatives, philanthropic efforts, and community partnerships. • Led business planning strategy and budget implementation across Social Responsibility and Player Programs Department, which managed all off the court initiatives for current and former players, including Social Responsibility, Youth Basketball Development, Player Marketing and Player Development groups.• Oversaw League’s sustainability platform NBA Green. First American professional sports league to commit to UN Sport for Climate Action Framework. Measured baseline carbon footprint for League’s scope 1, 2 and 3 impact. Launched NBA Arena Sustainability Task Force with participation from all 29 NBA arenas.• Led annual community outreach programming during NBA All-Star. In 2023, more than $3M was contributed to Utah and HBCU communities with an estimated economic impact of $280M.• Developed and implemented NBA Together, The League’s global community and social engagement campaign in response to the COVID-19 pandemic that generated more than $100 million, 10 million PPE masks and 9 million meals in aid and support to frontline workers and people and communities in need.• Led the employee volunteer program which provided 1,600+ NBA staff with community service opportunities.

• Oversaw the NBA’s international social responsibility efforts. Coordinated with 18 regional offices worldwide focused on Africa, China, Middle East, and India.• Directed the NBA’s government affairs efforts and served as principal liaison with the White House, State Department, USAID, and United Nations.• NBA Global Games: Directed social responsibility efforts for international NBA games played in China, India, Japan, Russia, Germany, France, Italy, England, Mexico, and Abu Dhabi.• Oversaw the cause marketing, communications, and content strategy for social impact efforts as well as the activation of NBA global marketing partners in the social impact space.

• Basketball Without Borders: Led the education and community outreach for NBA and FIBA’s global basketball development program, which has taken place in 33 countries across six continents, reached more than 4,300 campers from 140 countries and has had 112 campers play in the NBA or WNBA, including Joel Embiid, Shai Gilgeous-Alexander, Deandre Ayton, RJ Barrett, and Jamal Murray.• Supervised the Sports Envoy Program sending NBA/WNBA players and coaches on more than 115 trips to 69 countries to promote education and understanding through sport in partnership with U.S. State Department.• Directed the League’s global advocacy efforts around HIV/AIDS and Malaria, which included the partnership with Nothing But Nets, which has distributed 13 million bed nets in Africa and the Emmy-award winning “Get Tested” HIV/AIDS awareness campaign.

Created and implemented the NBA Development League community relations platform in eight markets.

Managed staff of 12 and oversaw a $2M annual budget; monitored five borough Recreation Chiefs; supervised operations of 42 citywide recreation programs and events with annual attendance of 1 million.