Todd Klein Email & Phone Number

Us

Responsible for unifying and enhancing FILA’s global brand and presence and fostering a cohesive and superior consumer experience, while continuing to invest in accelerating innovation. Oversees overall operations of the FILA brand including global product and marketing strategies, and serves on the board of FILA Luxembourg, a wholly owned subsidiary of FILA Holdings that oversees FILA’s global trademark in all markets except for PRC, Hong Kong SAR, and Macao SAR territories.

Us

Responsible for elevating brand equity in line with FILA’s goals for North America, delivering unified products and marketing worldwide by redefining FILA’s brand value, building a customer experience-oriented business model and pursuing sustainable growth. Creating an inspiring and inclusive team culture at FILA USA and expanding brand influence through high-profile collaborations and sponsorships.

Herzogenaurach, Bavaria, De

Accountable for building and leading creation teams across Portland/ Brooklyn/ Herzogenaurach, Germany. Visionary at developing, accelerating, and delivering game changing athlete-centric innovations and concepts in partnership with the BU’s to the brand. Collaborate with teams to shape the future of the sport, with concepts that are costed, tested and scale-able to meet the needs of the Brand strategy. Key Accomplishments:• Develop and lead a highly engaged and innovative team across multiple locations that is shaping the future of the Athlete, Sport and Brand.• Create, drove, and implemented the Brand’s Innovation framework in collaboration with GM for Sports BU’s and SVP Creative Direction.• Champion and Sponsor of S.E.E.D. – the first industry operated school, with products made for the consumer by the consumer, creating a strategic pipeline for diverse talent into the brand and industry.• Initiate evolutionary concepts that are consumer/culturally relevant for the BU’s.• Contribute to the BU strategic objectives and business targets supporting the Brand and BU SBP.• Collaborate with other brand functions to actively explore and sharpen the adidas brand positioning and perception overall on a seasonal basis.• Explore and shape concepts ahead of the inline seasonal calendar (46-mo. horizon) leading to products, concepts, and vision that will inform or influence seasonal work.• Bring the adidas brand attributes to life through the lens of the respective consumer groups and business categories.

Herzogenaurach, Bavaria, De

Represented the global running team in NAM. Led the team with maximum alignment through collaboration, teamwork, and implementation of the global Running SBP and initiatives. As the primary contact with the NAM organization, led the Running business unit Innovation, Product Management, Design and Development functions with speed and decisive decision-making. Key Accomplishments:• Running BU leader in Portland with authority for the Portland BU team ensuring maximum collaboration and teamwork with the Global and NAM teams to ensure right implementation of Running BU SBP and initiatives.• Primary global contact “connector” for the US organization; ensured the team had what they needed to win while adhering to BU strategy; served as the face to the customer for the team and collaborated with Concept to Consumer leader based in Germany.• Built, led a highly engaged and diverse team providing the platform for long-term x-functional and multi-location careers.• United the functional Future team including design, engineering, research, and project management toward a common goal.• Enabled and developed the Running Innovation vision and strategy on a 3-7 yr. horizon with a primary focus on Revolutionary concepts (footwear, apparel, digital).• Drove the creation strategy (2 yr. perspective); focused on Evolutionary concepts and process that are validated “new ideas” in relation to the Running strategy.

Herzogenaurach, Bavaria, De

Since a promotion to VP within the category I have achieved increased responsibility for global Footwear across the following four businesses Running, Women's Training, Stella Sport and Slides. In this role I led a team responsible for creating and steering the Business Unit vision, strategic objectives, actions and financial targets. I was responsible for a multi-national team that create powerful, consumer relevant and commercially viable concepts focusing on Running, Women's Training, Stella Sport footwear and Slides. Key Accomplishments:• Exceeded SBP targets; grew the Running business from 1.3B to 2.2B Euros (2014-2018 seasons).• Created and steered the business unit vision, strategic objectives/actions, and financial targets.• Drove double-digit sustainable growth in a competitive marketplace. • Led business unit vision by creating powerful, consumer relevant and commercially viable concepts.• Drove x-functional (Design, Development, Brand Marketing, Sports Marketing & Sales) to achieve long-term business objectives and surpass targets. • Responsible for driving consumer insights that lead to the new Brand franchises: Ultra Boost, Alpha Bounce and Pure Boost.

Herzogenaurach, Bavaria, De

Successfully promoted to direct and lead adidas Running footwear business valued in excess of €1Bio annually. In this role and in collaboration with my extensive team I continued to increase net sales in the double digits.From a creative and strategic perspective I was a key part of the team that developed and implemented adidas' proprietary innovation called, "Boost", into the Brand. The success of "Boost" has since elevated adidas Running to leadership positions in strategically important markets.

Herzogenaurach, Bavaria, De

After 12 years within Global and Regional Sports Marketing I pursued the opportunity to broaden my knowledge and skills within the Sports Industry. In July '09 I was appointed to lead the adidas Global Running Apparel team based at the Global Headquarters in Germany. During my tenure I supervised a team that reduced article count by more than 20% while driving double digit net sales growth across 19 markets worldwide. • Consumer Focused - Worked closely with the SVP of the BU to build our vision and long term global business plan. This plan was based around creating an obsession for our consumer by exciting and engaging them with compelling stories from Zero Moment of Truth and beyond. •• Business Focused - Oversaw and facilitated approx. €200mio in revenue. •• Team Focused - Cross-functional marketing team captain working with Design, Development & GTM functions to steer vision, strategic objectives, actions and financial targets.• Brand Focused - Directed Creation Centre Teams in both North America & Tokyo. Responsible for harmonizing Global and Local concept needs. • Innovation Focused - Member of the strategic apparel team driving apparel innovation for the sports performance division. Examples include the launch of Fall/Winter Climaheat and Spring/Summer Climachill concepts. • Recognition -Selected as one of 50 employees in the adidas Group to participate in "The Executive Development Program (EDP)"

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

During my tenure as Sports Marketing Manager we identified the opportunity to leverage our assets focused on B2B opportunities. This elevated both brand image, athlete relevancy and consumer experience. • Identified and spearheaded B2B partnership opportunities for The adidas Group in North America.• Led the coordination of partnership-marketing opportunities with all business unit categories.• Developed relationships with key high profile partners such as Sony, Sony PlayStation, X-Box, First USA Bank and Bank One which offset marketing costs while increasing brand presence at events, retail marketing, in-game and licensed apparel.

Herzogenaurach, Bavaria, De

• Developed and implemented strategic marketing plans for both the Running and Track & Field product categories for North America.• Negotiated 10-year extension of the Boston Marathon. The extension recognized adidas as the “Official Outfitter” of the Boston Marathon and the Boston Athletic Association providing exclusive footwear, apparel and marketing rights which continues to generate over approx. $2mio in retail sales annually.• Negotiated 3-year agreement with USA Track & Field Association that recognized adidas as an official sponsor of USATF Youth Programs as well as an exclusive media/sponsorship partner for indoor and outdoor events.• Coordinated and executed global marketing strategy for the USOC partnership in 1999 & 2000.

Herzogenaurach, Bavaria, De

• Developed and integrated a focused grassroots sales and marketing plan for running specialty retailers in the US to increase market share and build the adidas brand. • Planned, budgeted and supervised the efforts of 10 sales representatives across the country, including management of all expositions.• Worked with both Running Footwear and Apparel marketing managers to develop and implement innovative holistic product stories and strategies that excited our consumer and enhanced our brand awareness.

Herzogenaurach, Bavaria, De

• Developed adidas "Running" specialty accounts in the SW Region (TX, AR, OK, NM, LA) to increase market share and build the adidas visibility with the consumer and retailer.• Negotiated sales terms and increased sales by 40% over 20 month period.• Managed college Track & Field programs, running expositions and events in the region.

Boston, Ma, Us

Hired specifically, based on my prior accomplishments, for a re-branding mission to re-stablish Reebok as a high performance sports brand focused on the consumer. Worked closely with the VP of Running to develop long term growth, brand equity and consumer relevancy. iI vetted and enlisted world class athletes including Aries Merrit, Carolina Kluft & Nick Willis to the brand who, among other achievements, subsequently won Olympic Gold (2012), Gold (2004) and Silver (2008) medals respectively. • Led cross functional business teams and developed and implemented global and regional strategic marketing plans that supported brand objectives.• Directed the implementation of sponsorship marketing programs with regional Marketing Directors. • Implemented global and domestic event, retail and sponsorship marketing programs including the Paris Marathon, IAAF Diamond League New York and the Spanish Track & Field Federation. • Implemented best practice strategies, in collaboration with the legal department, which focused on upon marketing rights in order to build a more consistent approach to sports marketing agreements.• Head negotiator for global events, athletes and federation agreements. Key Accomplishments:• Implemented best practice strategies with legal that focused on marketing rights to build a more consistent approach to sports marketing agreements.• Restructured department to increase international presence and focus on a brand portfolio that built awareness, credibility, and authenticity with consumers.• Negotiated agreements for global events, athletes, and federations. Examples include Paris Marathon, Spanish and Sweden T&F Federation, Medal winners at Global Championships.• Team leader: Developed PR/digital marketing strategy including an employee program and enhanced brand assets pre/post-Olympic Games plans for adidas Group with adidas China, Reebok APAC, and Reebok China.

Boston, Ma, Us

In addition to my position as Global Sports Marketing Director at Reebok I was asked to lead Reebok's Olympic programming for the adidas Group. • Team leader for the 2008 Beijing Olympic Games.• Developed strategy and retail marketing plans for The adidas Group in conjunction with adidas China, Reebok APAC and Reebok China.• Worked with key Global markets to implement a public relations and digital marketing strategy which included an employee programme and enhanced brand assets pre and post Olympic Games.

Education record

Bachelor Of Arts (B.A.), Political Science