• Oversee and execute strategy across paid, earned, and owned channels to increase brand awareness and drive revenue• Own paid search strategy and campaign structure that included hands-on ad management to continually optimize ad experience and campaign settings resulting in cost-effective qualified leads and increased sales pipeline opportunities • Lead SEO initiatives in collaboration with Content team that drive increased organic search traffic through keyword gap analysis, competitive research, on-page best practices, and technical improvements • Develop account-based marketing playbooks that align content with each step of the buyer's journey and accelerate priority accounts through the sales cycle• Analyze performance and cost of how marketing channels are generating inbounds and opportunities to optimize channel mix and strategy• Orchestrate lead nurturing initiatives to increase conversion from inbound interest to qualified opportunities• Collaborate closely with Sales Development team to increase response rate with outreach initiatives• Work with Design, Content, and Product Marketing teams to bring integrated marketing campaigns to life from ideation to execution with continual creative refinement through testing. Managed creative specs, timelines, and priorities to keep internal stakeholders on track with overall marketing initiative milestones.• Oversee event strategy and activation that specified sponsorships and deliverables at key events throughout the year• Own website strategy and management to reflect brand narrative and positioning, optimize site experience for conversion, educate our target audience, and increase technical performance• Manage external vendor relationships including paid media and website agencies

• Planned and executed all web, email, SEM, social media and display advertising campaigns• Monitored performance and cost of how marketing channels are generating conversions to optimize marketing strategy • Tracked results of campaigns and communicated insights to the team and company overall• Assisted designer with creating visuals for social media posts, website, event creative, email marketing, and more

• Amplified our blog content and resources to expand reach with a robust distribution strategy• Collaborated with internal teams to create landing pages and optimize user experience• Measured and reported performance of all digital marketing campaigns, and assess against goals

• Created project plans that establish the goal, strategy, and tactics for marketing campaigns• Managed social media platforms and website• Shot and edited live event videos• Researched ways to streamline contacts, leads, and companies for departments across company• Organized editorial calendar for social media platforms

• Coordinated the writing and production of videos• Organized and edited video footage of various projects• Managed the distribution of videos to clients and online audiences

• Assisted day-to-day activities such as transcribing, scheduling, client deliveries, etc.• Supported the production process by prepping projects, logging takes, and editing footage• Planned, wrote, produced, shot, and edited video utilizing company equipment

• Assisted all departments in producing the show daily• Compiled guest research to assist in producers' preparation for interviews and comedy bits• Facilitated communication between writers, producers, producer assistants, casting directors, and stage managers• Maintain and organize archives of guest appearances and pre-interview research• Supported pre-production and production of remote shoots