Todd Lessem Email & Phone Number

Marietta, Ga, Us

Atlanta, Georgia, United States

Diakonos Management Solutions equips small businesses owners the tools they need to become profit driven businesses. We achieve these outcomes by focusing on the following:* Operational Efficiency that delivers smart operational savings (time and money)* Sales Improvement Strategies that deliver optimized sales performance (more customers and money)* Marketing Enablement that delivers profitable marketing growth (data-driven strategies that are personalized to your business)* Managed Marketing Services that result in a Fortune 50 experience and growth* Continuing business education that helps YOU on your journey to become a savvy business leader at youtoolkits.com

Atlanta, Georgia, United States

The Data Miners Team, helps connect your data to business optimizations and new revenue growth opportunities. Our ideal clients have a minimum $35M annualized topline revenue, need to start making data-driven decisions at scale, and are ready to invest on the necessary analytics infrastructure of their business. Our full portfolio of services include: Analytics Solutions:* Insights and analytics services (reporting and analysis, existing platform and custom built tools)* Microsoft Azure Optimizations and costs savings opportunities* Organizational assessments and roadmap developmentMarketing Solutions:* Quarterly and Annual Planning support * Customer Segmentation* End-to-end existing customer planning and strategy for subscription businesses (Marketing/Sales/Customer Care/Data Infrastructure)

Atlanta, Georgia, United States

Promoted in March 2022

Atlanta, Georgia, United States

o Oversaw 11-person team that droves the Messaging strategy across tactics for acquisition and existing customers (B2C and B2B) touching 24M+ homes and businesseso Team execution responsibilities: Mass Media Creative development and traffic execution (TV, Radio, Print, Out of Home) and end-to-end Direct Mail operations (creative and execution)o Established team vision and guiding principles, inclusive of defining roles/responsibilities and engagement structures across new team o Consolidated and operationalized all Direct Mail functions (three teams into one) yielding a team of experts that delivered increased efficiency and streamlined expense management. Responsibilities included management of $39M expense budget.

Atlanta, Ga

o Oversaw 6-person performance marketing team focused on driving residential acquisition demand generation touching 24M homes. Tactical responsibilities include: Offline tactics (TV, Radio, OOH, DM), Online (Digital display, social, connected devices), and Analytics.o Pioneered an integrated quarterly strategic approach that harmonized media investment and messaging strategies. This aligned cross functional members around key our strategy, potential strategic shifts, and emerging opportunities/risks. o Launched weekly project management sessions to facilitate communication, alignment, and accountability across media and marcom execution teams.o Managed direct mail expense budget exceeding $40M+.o Developed new actionable weekly reports that deliver topline regional/Division insights to effectively manage performance and identify potential risk areas.o Results (Direct Mail) : Delivered 49k more phone calls despite a $8.5M investment reduction (2019)o Results (Digital Display): Simplified tactical approach that delivered 31% increase in orders YoY (2020)o Results (Overall): Increased demand generation (Clicks/Calls) by 108% YoY (2020)

Denver, Colorado, United States

o Oversaw 2-person team spanning two key disciplines: Retention Sales Strategy and Loyalty Strategy/Execution. o Core Responsibilities: Existing Customer P&L (unit/revenue), Frontline Agent Sales Offers/Strategy, Analyticso Executed SWOT analysis that led to two successful strategies that drove unit churn performance improvement and revenue growth. o Launched proactive strategy against targeted consumer segments that improved customer relationship churn while decreasing sales center operational expense (via call volume reduction). Strategy achieved a 23k customer relationship churn improvement. o Developed and launched a simplified sales offer strategy for frontline teams improved revenue performance by $17M in year, with projections on track for $77M following year. o Results: Achieved churn goals on three out of four product lines while experiencing lowest customer relationship churn ever (2018).

Denver, Co

o Led newly developed 7-person team spanning four key disciplines: Existing customer sales strategy, existing customer marketing communications strategy, customer communications, and brand engagement.o Core Responsibilities: Existing Customer P&L (unit/revenue growth), frontline sales offers/strategy, analytics, brand engagement/performance marketing strategies, customer product/legal Communicationso Developed marketing communications engagement strategy that leveraged new targeting schemas to reach customers across digital media and TV with relevant messaging. o Leveraged SWOT analysis to evolve existing customer sales strategy that drove increased conversion rates, higher unit growth, and customer centric sales behaviors.o Established new reporting infrastructure for existing customer that delivered key strategic insights and opportunities. These reports were adopted widely throughout the organization, and leveraged for weekly performance management to monthly/quarterly/annual P&L. o Results: Delivered 3M product units from existing customers, exceeding budgeted goals by 100k for Video line of business.

Englewood, Colorado, United States

o Oversaw 3-person team that managed a $60M budget in two key disciplines: existing customer marketing communications strategy and customer communications.o Core responsibilities: Direct mail strategy (existing customer- product growth), bill marketing communications, product launches, product education, legal notifications, onboarding documentation, and television advertisement o Results: Launched customer onboarding program for a high-risk customer segment that was later adopted nationally.

Englewood, Co

o Expanded role from a singular geographic footprint (region- Oregon) to multi-state responsibilities (Division- Western US).o Developed and launched division-wide retention sales strategy (consolidation from seven unique strategies to one). Performed SWAT analysis to determine optimal strategy balancing both unit and revenue goals. Led all sales channel communications and engagements for launch.o Identified key high risk audiences and executed performance marketing strategies (direct mail/outbound telemarketing) leveraging A/B testing discipline. Results include identification of top performing direct mail format for the strategy, achieving decreases in customer relationship churn, and increases to revenue.o Created actionable reports that synergized sales channel performance drivers, operational metrics, and end of month unit performance to provide a holistic picture to performance. Utility for these reports ranges from weekly performance management to monthly/quarterly/annual P&L storytelling.o Constructed product performance churn models to help identify risk areas in the business and support the development of new sales and marketing strategies.o Results: Achieved multi-year success across product churn goals

Portland, Oregon, United States

o Developed and executed integrated marketing strategy in targeted areas with a focus on on minimizing customer relationship churn, increasing Comcast product penetration, and growing revenue.o Performance marketing ownership/management: direct mail and outbound telemarketing. Other tactical oversight: door hangers and out of home. o Project managed work streams across diverse teams (Sales, Marketing, Analytics, and Technical Operations) with a focus on "connecting the dots" to ensure a superior customer experience.o Created foundational reports that supported annual budget process.

Portland, Oregon, United States

o Managed the marketing launch plans and assisted with the system readiness testing that launched 200k new homes for Comcast Digital Voice. Core responsibilities: recruited testers, oversaw the communications (internal), collaborated with engineering team to guarantee proper system functioning prior to launch, and managed outside marketing vendor relationships.o Developed and executed multi-tactical performance marketing programs (direct mail and outbound telemarketing). Responsibilities included audience identification, list pulling, creative development, mail house vendor management, expense management, performance assessment, and optimization.o Created various sales and conversion tracking reports that enabled optimization of channel sales and call volume tracking specific to Voice product.o Results: Produce growth of 78k Voice units over 14 months tenure.

Portland, Oregon, United States

o Assisted leading a 14-person team with my primary focus on team development, training, and maintaining key operational metrics for a 24/7/365 call center operation.o Worked cross-functionally with other customer care teams, technical operation teams, and network teams to identify and fix potential channel/network/operational issues, which ultimately ensured a quality customer experience.o Created weekly reports that tracked employee performance trends that identified coaching and development opportunities.

Portland, Oregon, United States

o Member of an inbound customer care team that retained the Video and Internet product lines, sold Comcast services to prospective customers, and provided a one call solution for our customers. Achieved all required metrics (save rate, handle time, attendance) while on this team.