Todd Luft Email & Phone Number

Milwaukee, WI, US

Greater Milwaukee Area

• Responsible for developing and implementing processes to identify Corporate Banking executive management intelligence needs. Gather and analyze related information, provide recommendations for implementation and.
• Administration and management of sales enablement tools and Customer Relationship Management (CRM) systems to support business development activities of Corporate Banking
• Contract negotiation for and management of $2 million of sporting and entertainment event ticket assets
• Plan and manage multi-day large-scale internal events
• Create presentations for Executive Committee members and Board of Directors meetings
• Function as Chief of Staff for EVP/Head of Corporate Banking

Greater Milwaukee Area

• Provide direction and assistance to the Branch Leadership team with front line communication, event planning and management, and decision-making support. Primary author and facilitator of Branch Banking communications.
• Author and facilitator of communications to 1500 Branch Banking colleagues
• Develop and manage new and existing Branch Banking websites
• Plan and manage multi-day large-scale internal and customer events including grand openings and charitable events
• Program manage Branch Banking initiatives, including sales campaigns and colleague training focusing on revenue generation and expense reduction

Port Washington, WI

• Developed and implemented the bank’s $350,000 marketing plan and oversaw an $80,000 corporate donations budget. Managed the bank’s advertising agency and webmaster. Supported Retail, Commercial and Trust and Wealth.
• Created and managed corporate identity standards ensuring consistent usage
• Produced a complete line of product promotional brochures
• Created and managed a lobby and drive-in merchandising program resulting in consistent customer messages
• Oversaw integration of customers from two purchased branches, achieving 95% retention rate
• Introduced new products including business internet banking, online bill pay, pre-paid gift cards, overdraft protection, student banking, health savings accounts, e-statements and e-mail alerts